Google recently reported that India is its fastest growing market in the small and medium business category for Google Adwords.
Small and medium size enterprises (SME) in India are increasingly using the digital medium to target local customers and generate more leads or sales. Google’s advertising platform, AdWords can be crucial in targeting advertisements at prospective customers searching for a product/service. When targetting a specific customer in a specific locality or to a customer searching for a specific product there is no better means to taget than Adwords. Facebook advertising may be a way to build the brand from a long term perspective but Google Adwords is excellent for short term sale and conversions.
Knowing the number of SMEs in India (which Google puts at 47 million) its no wonder that India has surged ahead to become the fastest growing SME market for Google. So have you tried it for your business yet?