Should E-Commerce in India position itself for women?

In a recent article on this subject, Damodar Mall (Currently Director, food strategy at the Future Group) said to Forbes India that “Ecommerce is a new game for everyone. People will have to try different things. In the grocery space, I would like to say that most of e-commerce is imagined by men and designed by men. As long as you do that, I believe you cannot crack most categories except for a few like gadgets. Till you design it for women customers and till the woman customer bites into it, they won’t succeed. It has to be e-commerce later and shopping first. Right now, it is for men and by men”

In our view, women love shopping (in India or otherwise). The question is how do you create the WOW experience online. She loves window shopping, trying out clothes and looking at new designs, colours etc. So how do you create this intimate shopping experience. Moreover, its a social activity. So how do you create an interface which tries to replicate the experience online. Ofcourse for a category like grocery, Damodar Mall might have a different take but for lifestyle products creating a social shopping experience is essential.

Read the entire Forbes article here.

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16 thoughts on “Should E-Commerce in India position itself for women?

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  • You made some excellent points here on ecommerce in India. It is right that men are the ones who design these websites but increasingly women UI designers are joining etailing startups to provide a different perspective.

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  • Excellent blog on ecommerce and social media. Very few blogs in India sharing the local perspective.

  • I agree with Ranjith. Increasingly women UI designers are joining startups but that alone may not solve the problem. I guess the number of consumers vis a vis the number of etailing companies is skewed. The ecomm companies are targetting the same 15-20 million consumers over and again. The growth in number of consumers is not as what many companies expected.

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  • I also agree with Ranjith. Increasingly UI design and UX design is being done by women bringing in a new perspective

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