Digital Analytics Course from Google
Google launched a course on Digital Analytics earlier this month for analysts and digital marketers to understand the fundamentals of digital analytics. The course includes expert video tutorials on digital measurement landscape and descriptions of key concepts, terminologies and analysis techniques. It has 6 units in total and each unit has 4 chapters on an average. In addition to the tutorials, each chapter has exclusive resources from digital analytics evangelists for more detailed knowledge and reference. Also, each chapter is available in the text version as PDF files to download and read later.
There are short quizzes and practice exercises at the end of each chapter and a final assessment once you complete all six units. On clearing the final assessment, you will be awarded with a certificate from the Analytics Academy of Google. Find out the certificate of Vikas Chawla, the Co-Founder of Social Beat to know how exactly it looks like.
The course is open till Oct 30th, 2013. You can take up the final assessment any time before that in order to receive the certificate of completion. After 30th October, the content will still be available on the website of analytics academy for future learning.
If you have doubts on the course or need assistance in understanding the lessons, you can visit their Community page to join in group discussions with fellow learners and analytics experts from Google.