With the global internet population at over 2.4 billion and growing at a steady rate, increasing number of customers now make their purchasing decisions online and buy online. Businesses the world over have begun to take serious note of this and are now carving out a niche for themselves in the digital world as well, to help them manage their brand, expand their customer base and engage their clientele effectively. This has led to a massive growth in the digital media marketing services industry which in turn has spawned a new demand for trained professionals with knowledge and experience in the field. With the industry, especially in India, still in its infancy with an enormous projected growth potential and an expected paucity of trained professionals, many students, graduates and young professionals are looking to get on the digital marketing bandwagon. This has created a need for courses in Digital Marketing to provide the requisite knowledge and training to excel in the field.
The increasing popularity of these courses can be gauged by the Search trend for the keywords “Digital marketing courses” and “Online Marketing courses”.
As seen above, Worldwide, the search interest in digital/online marketing courses has been in a steady up trend (or a secular bull market if you are a markets enthusiast) since the latter half of 2006. In India, the trend caught on late during the end of 2011 but since then, has seen a steady rise. With the growing internet penetration and social media popularity, this can only be expected to rise further.
To cater to the growing need for these courses, a number of companies and organizations have started various courses on Digital marketing. Digital marketing is a broad field and comprises various disciplines including Display ads, Search Engine Marketing(SEM) and Search Engine Optimization(SEO), Social Media marketing(SMM), Email marketing, Mobile Marketing and Affiliate Marketing. Each of these is a field in itself and there are field-specific courses being offered as well. Some of the courses come with certifications recognized by various bodies. Certification definitely cannot substitute for hands-on industry experience but, nevertheless, can add to the CV of a fresher making an entry into the field.
We’ll list out some of the popular websites/companies/institutes offering Digital Marketing courses (in no particular order) which will save you a considerable amount of time in research if you’re looking for one for yourself:
Digital Academy is an initiative to educate Indian students and professionals for career competitiveness in the Internet Economy. They offer a Professional Diploma in Digital Marketing, Certification in Social & Mobile Marketing and a Certification in Search Marketing each of which is powered by Digital Marketing Institute (DMI), Ireland. In addition, they offer a Certified Internet Marketer course powered by the Internet Marketing Association (IMA), USA and an in-house Google Adwords 101 and 102 workshop.
Disclaimer: Social Beat’s Co-Founder Vikas Chawla is a member of the Digital Academy Industry Council.
Market Motive, co-founded in 2008 by American entrepreneur and Google Digital Marketing Evangelist Avinash Kaushik, provides online education and certification in six disciplines – Search Engine Optimization, Paid Search Advertising, Social Media, Web Analytics, Conversion & Public Relations. The structured courses are web-based and are conducted by bestselling authors and established industry professionals, through videos, weekly webinars, conference calls, and 24×7 Q&A. One can choose either a self-paced plan where one can start learning right away and progress at one’s own pace or a coached course which provides instant access to self-paced and includes 90 days of coached training. Market motive’s courses, though slightly expensive by Indian standards, are considered among the best in the industry and recommended by most industry professionals.
Digital Vidya is Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing course series in India. Since January 2010, they claim to have had participations from over 4000 professionals (including CXOs) and students, from over 1500 organizations and institutions such as Philips, Google, eBay, Reliance, Star TV, Cisco, SAP, Naukri, Citibank, GM, Toyota, ITC, CNBC, NIIT, IIM Ahmedabad and IIM Lucknow, in more than 175 Digital Marketing training programs conducted by them. Digital Vidya also offers Social Media Certification program (CSMMP) in association with V-Skills, a Govt. of India initiative.
NIIT in association with Digital Marketing Institute (DMI), Ireland offers a Certificate in Digital Marketing course for students and a Professional Diploma in Digital Marketing for graduates and working professionals. However, at present, these courses though web-based cannot be taken from home and have to be taken at an NIIT Imperia centre nearest to you.
Edukart, a leading Distance Education Company in India offers a six-month online Certificate Course in Digital Marketing certified by the Internet and Mobile Association of India (IAMAI). The course helps you learn the practical aspects of using online marketing techniques to effectively reach out to your internet audience while building your brand and generating sales.
Internet & Mobile Research Institute, headquartered in Bangalore is a full-service international digital media training centre. IMRI conducts a one-month course in SEO, PPC advertising, SMM, Email marketing, Mobile marketing and Affiliate marketing, a three-month Executive Program In Digital Marketing (EPDM) and a 6-month Executive Program In Digital Analytics (EPDA).
Webnext Solutions, founded in Lucknow in February 2011 by Vaibhav Jain, aims to be the best portal for all digital marketing needs. Digital marketing courses provided by Webnext Solutions have a comprehensive course structure designed by the industry experts certified from Google, Microsoft, Yahoo and NIIT Imperia. Webnext conducts Training courses on SEO, SEM, SMM, PPC and a complete Digital Marketing course.
Learning Catalyst, based out of Mumbai, specializes in niche web/mobile/digital related programs directed towards a wide segment of individuals with marketing, design and tech backgrounds. They have centers in 7 Indian cities (Mumbai, Delhi, Pune, Ahmedabad, Bangalore, Chennai and Hyderabad) where they conduct courses of various durations on SEM, SEO, SMM and a 6-week integrated digital marketing program.
IDM offers courses in SEO, SEM, SMM, PPC, mobile and Email marketing.
This course, unlike all the others covered above is a free course and covers SEM, Adwords, Display Advertising, Mobile, Social, Google Analytics and the Video landscape.
Apart from the ten listed above, there are various courses available on online learning sites like Udemy, Udacity, Coursera and Gyaanexchange. The Hubspot Academy also has a large library of digital marketing related video content.
All said, Digital marketing is a field where just taking courses alone will not make one an expert. Maximum learning can only be gleaned from actual hands-on, on-the-job experience. The success of these courses will eventually depend on how they integrate this practical training into their course curriculum and the quality of digital professionals they send into the industry.
Have you taken up any of these courses? Please share your experiences with us!
If you are looking out for digital marketing or social media career opportunities in Chennai, please visit our Career Opportunities page.