Even tiny errors in your emails can have a big impact on their Open and Click Through Rates. Most mistakes can be avoided if we adopt a Checklist approach to sending each email. So, we’ve put together an Email Campaign Checklist with the most important practical points which need to be checked-off before the email is good to go. We usually recommend using Mailchimp or Sendgrid for sending out emailers and tracking its results.
1. Has your distribution list been revised and cleaned of opt-outs and complainants?
From & Sub lines:
2. Does your “From” line include your company name or brand?
3. Is your Subject line clear, catchy and answers the reader’s question “What’s in it for me?”
4. Have you checked that no spam trigger words used in subject line?
Copy (Text and Content):
5. Have your Emails been personalized with correct names? Improves open and click-through rates.
6. Have you used Headings with short paragraphs, bold and bullet formatting to enhance Scanability?
7. Is your Call-to-Action, if used, strong and strategically positioned?
8. Is the Unsubscribe button/link clearly visible and working?
9. Is the link to web-based version (View Emailer on the Web) clear and on top?
10. Are all links working and have custom parameters been added to track in Google Analytics?
11. Are all images alt-tagged with correct links?
12. Have you checked the Image-text ratio? (Ideally 50/50; 80/20 acceptable for E-commerce e-mailers)
If you’ve answered “Yes” to all these questions, you can go ahead and send the email.
For any queries on your email marketing campaigns or if you wish to optimize them, please contact us and we would be glad to help.