A large number of people still consider Google+ to be a ghost town, sparsely inhabited and sans activity – not worth investing time and effort to create and maintain a presence on. If you’re one of them, it’s time to give this thought some serious reconsideration.
In less than three years of its existence since its launch in the second half of 2011, Google+ has shown tremendous growth with the total number of registered users recently crossing the 1 billion mark and the number of active monthly users crossing 540 million. To gauge the growth in activity – 1.5 billion photos are uploaded every week and +1 is clicked more than 5 billion times a day. If these massive numbers are not reason enough for you to include G+ as part of your social media strategy, here are seven strong reasons why you must begin using Google+ as a business marketing tool.
1. It’s a Google product:
No other social network has the kind of web assets leverage that Google has. Think about it. Apart from being the world’s most used search network, Google owns one of the most popular browsers in Chrome, one of the most-used mobile Operating systems in Android, the largest video sharing website in YouTube, the world’s largest email service in Gmail, one of the most popular photo-editing platforms in Picasa, a versatile cloud-storage application in Google Drive and the most popular mapping service application in Google Maps. Google is the leader of the online world and is already using all its might to ensure Google+ gains popularity and acceptance. Apart from this, the use of Google+ also provides seamless integration with all other Google services.
2. Higher Search Rankings:
The boost to SEO is one of the biggest benefits of Google+. Almost all SEO experts will tell you that content on Google+ is indexed faster than other content across the web and any links on G+ positively impact SEO results. This is because unlike most other social platforms like Twitter, where all links are placed with a no follow tag, Google+ links are follow links and G+ pages are treated as web pages. This increases website visibility and accumulates Page Rank and thereby, by actively participating on Google+, you are increasing the visibility of your brand.
A recent scientific correlation Study by Moz to discover the qualities of web pages that have a strong association with ranking high in Google, shows that Google+ posts have multiple SEO benefits unlike other social platforms. The study also found a strong correlation between Google +1s and higher search rankings, clearly indicating that sharing content on Google + has the potential to influence search rankings in many ways.
3. Enhanced search results:
When a user searches for your Google+ optimized business online, the results show the most recent G+ post, the number of followers, profile name and image, any +1 recommendations from friends and Google map directions to the business. And, if the person searching is already following your business on G+, the brands content appears even more prominently in the search results.
Apart from the right hand space on the Search results page, where Google+ information currently shows up, Google is also experimenting with including recent posts, most relevant to the search query keyed in, in the Search results space itself. The example below shows a relevant Google+ post of a play school, displaying in the results for the Search query “play school in Velachery”.
4. Google+ Authorship:
Google Authorship includes the author’s photo and byline with the search snippet on search results pages. It is activated by linking the author’s Google+ profile to the website he is a contributor to, through an email address on that domain. Including the author’s credentials lends reliability and trustworthiness to the content and enhances ranking on Search Engine Results Pages(SERPs) while also improving click-through-rates, thereby increasing the reach of your content and traffic to your site.
5. Unfiltered Updates:
Unlike Facebook, which constantly tweaks its Edgerank algorithm to decide which of your updates will be seen by your fans, updates on Google+ are currently unfiltered and chances of your updates reaching your fan-base are higher on Google+ than Facebook. Also, unlike Facebook, whose primary source of revenue is Ads, Google’s primary source of revenue comes from search advertising and it presently does not need to force users to pay to gain visibility on Google+.
6. Google+ Ads:
The above does not mean that Google will never attempt to monetize Google+ through ads. Google is already testing paid +Post ads for Google+ content and apart from Google’s experience with Adwords expected to make the Ads a great product, the possible game changer would be access to the whole of the Google Display Network through Google+ Ads.
7. Google+ Hangouts:
Hangouts are probably the best and most important feature of Google+. Think of it as a free webinar tool where you can include upto 9 participants and automatically broadcast live to your Google+ page as well as your YouTube Channel. Hangouts are an excellent means of communicating with clients and potential clients to educate them about a product/service and share ideas and case studies.
The world’s second largest social network is here to stay. So, get on it, establish your presence and learn how you can use it effectively to grow your brand. The proverbial early bird always gets the worm and being early to Google’s party is sure to have its benefits in the long-term.