Indian Premier League on Twitter – Sporting experience goes digital in a big way

Pepsi IPL 2014 Twitter

Indian Premier League 2013 was special right since Twitter and IPL announced their partnership to give the IPL fans a real-time interactive experience. But being an experimental one, it was not able to offer the complete experience like what IPL Season-7 has offered in 2014. The trailblazing partnership offered a complete seamless experience across air, ground and online.

With a huge fan base of approximately 230 million users, the wide range of new interactive features added this year, kept this large base of fans grossly engaged. Real-time interactive features such as #IPLMagic, #IPLSelfie, #TwitterMirror, Twitter IPL Calendar has allowed the cricket fans to be engaged throughout and generate greater frenzy for both, IPL as well as Twitter. Features like IPL Pulse that allows spectators at the stadium to get their tweets featured on the big screen and IPL Selfie contest has turned out to be real hot property among the fans.
As the season draws to an end, it is worth mentioning that it is definitely going to leave a void in our lives. The daily anticipation for the matches, continuous engagement across platforms and frenzied passion across the two months of IPL is unparalleled. At this fag end, let us look back and see how the IPL-mania on twitter panned out this season.

The total #PEPSIIPL tweets this season has crossed a staggering 4.3 million and still counting. The most popular match in terms of the number of tweets was the scintillating final group game between Mumbai Indians and Rajasthan Royals.

Most Popular IPL Teams on Twitter (based on no. of followers)

Most popular IPL team

Most Popular IPL Players on Twitter (based on no. of followers)

Most popular IPL players

Top Teams with maximum mentions and related tweets

Team Mentions and tweets

If an annual cricketing event like IPL can drive such an extent of social media engagement, with the FIFA WC 2014 just round the corner, it will be interesting to keep a tab on how social media revolutionizes the experience of a FIFA World Cup, one of the biggest sporting extravaganza on the planet after the Olympics. Undoubtedly, social media will be playing umpteen times a bigger role, but the question is “how big”?

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