FIFA World Cup 2014 Digital Marketing Campaign – for #WorldCup fans to #JoinIn
1 day to go. Finally, it’s the FIFA World Cup time. Undoubtedly, one of the biggest sporting extravaganza on earth, it keeps the chatter going every time a Fifa WC is round the corner. But this time, it’s going to be more special. Thanks to the “Global Stadium”, which will allow the billions of soccer fans to stay updated real-time with all the excitement around.
The Global Stadium is an aggregator of all content surrounding the 64 matches in real time; also offering the chance to vote for the man of the match & win the actual kick-off balls used in each match in Brazil.
According to FIFA, the Global Stadium doors will open for each of the 64 matches of the 2014 FIFA World Cup™ so that fans can follow the action live, minute-by-minute, and engage with friends, players, coaches and fellow fans across the globe while supporting their favorite teams at the tournament
Apart from a unique hashtag for each game, FIFA will be using the following hashtags: #WorldCup & #JoinIn. The entire site has been redone to give the fans a better user experience, especially the mobile users.
The social media presence of FIFA World Cup has racked up over 20 million likes on Facebook & 1 million followers on Twitter. It would be interesting to keep a tab on these figures at the end of the tournament. It would not be surprising to see a multi-fold increase as the tournament unfolds.
When FIFA is going digital, how can the real stars be far behind. The fan base of these superstars have reinforced the “Big-bang theory” or how else do you explain the mind-boggling number of fans on social media, with the Portuguese star Cristiano Ronaldo leading the pack. Here is a snapshot of how the megastars stack up in the digital world.
What does this hold for the marketers? Seeing the amount of engagement generated by the IPL this year, it offers an unprecedented opportunity to tap-in & will be interesting to watch how different brands leverage on this mega opportunity.