Indians seem to have become increasingly comfortable making high-value purchases such as apartments and plots of land online – if the stats of the recently concluded Great Online Shopping Festival are anything to go by. The GOSF turned out to be a big hit amongst real estate developers, as can be seen in this story on the NDTV Property Show which has Social Beat’s Rohit Uttamchandani featured in it:
Real Estate at GOSF 2014:
Here are some of the key stats from the shopping festival which indicate that real estate seems to be well on its way to becoming a mainstream ecommerce commodity:
- 36 real estate companies including Tata Value Homes, Brigade Group, Purvankara Developers, Artha Property and Provident Housing were part of the event. This is as compared to just two developers being part of the previous edition in 2013 and none in the festival’s maiden edition in 2012.
- Real-estate company Brigade Group recorded its first sale at 1am, an hour after the GOSF was opened.
- Real estate developer Puravankara sold over 125 homes within the first 12 hours of the shopping event and had 507 online bookings over the 3- day period.
- Tata Value Homes secured over 10,000 registrations for their homes across five projects in Bangalore, Chennai, Pune, Ahmedabad and Boisar near Mumbai.
Stats Source: The Times of India