Videos are a powerful form of content. You may easily get bored reading long articles but watching videos cannot easily tire you. According to Digital Sherpa, watching videos comprises 1/3rd of all online activity & increases people’s understanding of a product/service by 74%.
And speaking about videos, YouTube is the biggest platform used for uploading & sharing video-form content. We bring you top 5 ways to optimize videos on your YouTube channel to provide you a better ROI on the content created.
- Creation of relevant playlists based on search
YouTube uses playtime or watchtime a factor in the algorithm to suggest videos and creating playlists can be used to boost the overall playtime for your videos. When the next video automatically starts playing at the end of the first video, there is a higher probability to keep the viewer longer on your page. A playlist created on YouTube looks like this:
- Carry out keyword research to develop optimized Titles / Descriptions
Doing keyword research to arrive at top relevant keywords that can be used in the title always provides an edge. Also, look for video keywords which are keywords that have video results in the 1st page of Google search results. There are many free tools that allow you to do keyword research.
- Ensure descriptions are optimized
Brief descriptions are a crime as long form text around the video is used by search engines to understand the video. You should consider keeping the primary keywords towards the beginning of the description. Also, provide relevant links & hyperlinks to the playlists or videos in the description.
- Comments & Plus Ones help boost the video ranking
Google+ is an integral part of a YouTube video promotion. Engagement gained by the video is one of the important signals considered to rank the videos in search results. Comments from your community & fans help in providing positive signals, hence whenever the video is shared on social media, it’s great to put in relevant text asking fans to share their feedback & like if they find the video interesting or useful.
- Use Call-to-Action for subscription in the video to enable more channel subscribers & engagement
YouTube has a feature to create “Subscription Links” that asks the visitors who click on the link to subscribe to the channel before playing the video. This can help gain more subscribers for the channel, thereby boosting the long term reach & engagement. This is how many brands have grown their subscriber base.
The above tips can go a long way in optimizing the video, thus allowing you to rank on top of search results as well as allowing you to gain more subscribers to your channel & views for your video.