Top 10 essential free services for a social media marketer
If you are a social media marketer and trying to leverage social media for your business, then you need to use multiple tools for improving your efficiency and creativity. Here are our top 10 tools and services that will facilitate or enhance the effectiveness of social media. Try them out for yourself and see its benefits:
Hootsuite is a social media management system, which will be useful for those who have several accounts across platforms. It helps you manage social network channels such as Facebook, Twitter, Google+, LinkedIn, MySpace and Foursquare, blogging on WordPress, and allows you to update pages of numerous social networks or reply directly. Hootsuite has become popular and used by many companies today. It has started supporting Instagram too but there is a better tool for Instagram. (Check point 7 for this)
This is an interesting tool for page analysis of brands in social networks. The free version allows you to analyze the effectiveness of the content, subscriber’s activities, track pages of competitors and make monthly reports. In general, Fanpagekarma can help optimize your social media marketing strategy.
Befunky is an easy and useful photo editor and collage maker. It has all functions you need for editing photos for your social media channels from the simple edits like crop, option of changing colors, beautify and more advanced edits like fill light, exposure, and straighten. Many interesting fonts are available that can be used to make posts with tips, quotes and facts.
A Malaysian startup based in Penang, Piktochart is service for creating elementary infographics or graphic image using ready templates or creating something on your own. An important feature of Piktochart is its HTML publishing capability, which generates infographics that are readable by search engines, with multiple clickable elements for users.
5. Photoshop online
Photoshop online or Photoshop Express Editor makes your snapshots look great with easy options for quick fixes and creative enhancements. You can experiment with filters and fonts “liven up” your graphics with simple actions.
Flickr lets you upload, access, organize, edit, and share your photos from any device, from anywhere in the world.
Is Instagram a part of your social media marketing? Then Schedugram is an excellent tool for you. It lets you manage multiple Instagram accounts. Instagram was designed as a mobile tool, but Schedugram gives opportunity to post from your desktop or laptop. It allows you to schedule your posts and post photos as well as videos. It also has tools that allow you to do things like crop, add filters, light and saturation properties and other cool effects before posting.
Gratisography is a fresh service with free high-resolution pictures you can use for your personal and commercial projects. All pictures were photographed by Ryan McGuire. The choice is large and if you are tired of Google images and want some variety, you are welcome to use Gratisography. It is weekly updated with new pictures.
9. Google Alerts
Google Alerts is a content change detection and notification service, offered by Google. With Google Alerts, you can monitor your topics and regularly receive mails of the most recent mention of it on the Internet. Secondly, it allows you to track mentions of your company or even a person.
10. Google URL Shortener
The most important aspect is that you to track, in real-time, the clicks and referrers on any shortened URL – a perfect tool to help you understand what appeals to your audience.