Buzzword

Our Ideas, thoughts & Articles

Demystifying the basics of Search Engine Optimisation

Optimising your website Google search results is probably one of the most important things a brand can do. This is usually called SEO (Search…

read more
Social Beat participates in Google Partner Summit in San Francisco

It was a delightful day when we got the news of being invited for the Google Partner Summit and being upgraded to a…

read more
Donald Trump’s Winning Social Media Marketing Formula

While Indians scurry around exchanging their notes, Americans stand in shock and awe over the result of their votes. Donald Trump emerged victorious on…

read more
Digital Marketing by Real Estate Developers in Mumbai

Considered one of the biggest property markets in India, Mumbai has many real estate developers trying to reach their target audience online. Digital Marketing…

read more
Social Beat part of Facebook SME India Council 2016-17

Small and mid sized businesses are indeed the backbone of India’s economy and digital marketing can be a powerful medium for SMEs, especially…

read more
Lesser known Indian marketing books that are worth reading

The best marketers are the ones who constantly try to improve their craft, no matter how good they are at it already. If you…

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Guide to Using Facebook Live effectively

Mike Henry, a renowned writer in the media industry, once wisely said, “We’re in the operating world where one good video can lead to…

read more
How to drive conversions with Instagram

By now, everyone knows what Instagram is – the social media platform that enable its users to take pictures and short videos and share…

read more
How UX can make or break your business – Digital Chai Pe Charcha

The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in Chennai…

read more
Vikas speaks at Retail Summit on Winning the Connected Consumer

Earlier today, I spoke to a packed audience of retailers (omni channel and offline retailers) at the Chennai Retail Summit held by Retail Association…

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7 tips on how social media can be leveraged by fashion brands

For a fashion brand to be successful, the people behind it must understand, they are not just selling a product, they are selling an…

read more
E-Commerce Product Photographers in Mumbai

E-Commerce Product Photographers & Studios in Mumbai According to recent statistics, more than 800 million people from Asia are expected to buy…

read more
Making Content Marketing work for your Brand – Digital Summit

Below is the gist of the panel discussion on Making Content Marketing work for your Brand at the Digital Leadership Summit…

read more
Measuring ROI of Digital Marketing – Panel at the Digital Summit

When we conducted our Indian Industry Digital Marketing Survey we found that many brands were facing challenges in measuring the return that their…

read more
Top Business Centres in Chennai

The concept of shared work spaces and business centres is getting extremely popular these days. With Business Centres offering ready-to-move-in workspaces, it saves established companies…

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How Digital drove success of Carat Lane – Digital Leadership Summit

Below is the gist of the talk given by Mithun Sacheti on “How Digital drove the success of Carat Lane” at the

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Digital Chai Pe Charcha – Secret to a successful Influencer Campaign

The sixth edition of the Digital Chai Pe Charcha was held at our office on 27th August 2016. It received an excellent response with…

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Vikas at MDI, Gurgaon on Role of Content & Influencer Marketing

It was an interesting evening spent at MDI Gurgaon with students of Consumer Behaviour. We were talking about the role of Communities, Content &…

read more
1 2 3 12
How UX can make or break your business – Digital Chai Pe Charcha

The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in Chennai…

read more
User Experience – Getting back to Basics & Filling The Gaps

The principle of User Experience has not changed in the past few decades; our approach to UX, on the other hand, is constantly evolving….

read more
How UX can break or make your business sales or revenue

 Understanding User experience and its importance The father of UX – Don Norman defines user experience as a science that encompasses all aspects of the…

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Top Websites for Buying Royalty Free Images in India

Have you written a blog post or a great story but have no idea where to look for pictures to accompany the same? Or…

read more
7 Ways to Improve Your WordPress Website Speed

“Page abandonment increases with every second longer it takes for your website to load”   You just created the sleekest website on WordPress that…

read more
Top-5 Content Management Systems for your website

If you are planning to build a website in the near future, you might be confused on which platform to use. While there is…

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Top 10 live chat softwares for your website

Live Chat is an efficient communication medium for proactively engaging customers and converting them into leads. This can be done at ease with the…

read more
Are you going to be hit by Google’s Mobile Friendly Update

Almost a year back we had created a list of top Indian Websites that…

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10 Best E-commerce platforms for your online store

With the global & Indian ecommerce market growing at a rapid pace, we are seeing a lot of new trends. When starting out a…

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Google PageSpeed Insights to make your website mobile & SEO friendly

The Internet Era has now given way to the Mobile Internet Era, with 15% to…

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Mobile Responsive Web Design: 10 Indian websites that are not mobile responsive

    At a networking meet…

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Infographic: Digital Marketing by Real Estate StartUps

  As per the…

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Key Takeaways from the GDayX Chennai Conclave

Anuradha Nair and Sunil Elango from Social Beat attended the GDayX event organized by Google Business Group – Chennai last…

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Digital Analytics Course from Google

Google launched a course on Digital Analytics earlier this month for analysts and digital marketers to understand the fundamentals of digital analytics….

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The Last Barrier: the e-commerce cart abandonment

Cart abandonment has proved to be one of the major pitfalls of ecommerce companies in India over their brick-and-mortar counterparts because there is…

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Pure offline business adopting the internet

Offline and Online : Getting the mix right The…

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Why your website is not delivering results?

An interesting article written on this subject highlights why many small and medium businesses have not…

read more
Donald Trump’s Winning Social Media Marketing Formula

While Indians scurry around exchanging their notes, Americans stand in shock and awe over the result of their votes. Donald Trump emerged victorious on…

read more
Social Beat part of Facebook SME India Council 2016-17

Small and mid sized businesses are indeed the backbone of India’s economy and digital marketing can be a powerful medium for SMEs, especially…

read more
Guide to Using Facebook Live effectively

Mike Henry, a renowned writer in the media industry, once wisely said, “We’re in the operating world where one good video can lead to…

read more
How to drive conversions with Instagram

By now, everyone knows what Instagram is – the social media platform that enable its users to take pictures and short videos and share…

read more
7 tips on how social media can be leveraged by fashion brands

For a fashion brand to be successful, the people behind it must understand, they are not just selling a product, they are selling an…

read more
Facebook Marketing Trends: What to expect in 2017

Facebook Marketing has become an integral part of any digital marketing strategy and it has revolutionized the way we look at the…

read more
The Ultimate Guide On Brand Marketing VIA Snapchat

A picture speaks a thousand words, a phrase that we are all familiar with. Snapchat, a social media messaging app proves this phrase right….

read more
How To Create Low Cost Videos To Tell Your Brand Story

Who doesn’t love a good story? We, humans are inherent suckers for good stories. They make us feel happy, sad, motivated, joyous, angry and…

read more
Online reputation management can make or break your brand

Online Reputation Management has become an integral part of any brand’s digital strategy, as the online consumer base is constantly growing. According to a…

read more
Instagram Analytics – What Can A Brand Expect

Analytics is by far one of the most important tools to help a company sell on the social media platform. Yes, driving…

read more
Mobile First Strategy to leverage micro moments of consumers

Micro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google,…

read more
Digital Chai Pe Charcha – How To Use Instagram For Business

The fourth edition of the Digital Chai Pe Charcha was held at Karya Space on Saturday, May 28th 2016. The turnout for this event…

read more
9 Tips For Social Recruiting In India

Social recruiting is one of the latest recruitment methods in the industry. Recruitment has seen a 360-degree shift in the way how employers connect…

read more
Learnings from Social Media Week, Bangalore

It was a full house at the Social Media Week, Bangalore this year! A great line up of speakers and interesting mix of panel…

read more
Innovative Campaigns by Funded Startups in Bangalore

India’s Silicon Valley, Bangalore boasts of over 1700 startups and is considered as the world’s second fastest growing startup ecosystem. The…

read more
On-ground Survey on awareness of Digital Marketing

On 29th April, a Friday, instead of our usual chit-chat sessions (conducted every Friday to share knowledge & learning from varied spheres of life),…

read more
Top Marketing Events in Bangalore

Events and Conferences are a great time to Network, Showcase your Product/Service and Learning from the best in your industry. But, choosing the best…

read more
How to use Instagram for Business (And a guide on Instagram Ads)

Instagram’s growth and spread as a social media platform is literally a tech fairy tale. What started out as a purely recreational app by…

read more
1 2 3 6
How UX can make or break your business – Digital Chai Pe Charcha

The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in Chennai…

read more
E-Commerce Product Photographers in Mumbai

E-Commerce Product Photographers & Studios in Mumbai According to recent statistics, more than 800 million people from Asia are expected to buy…

read more
How Digital drove success of Carat Lane – Digital Leadership Summit

Below is the gist of the talk given by Mithun Sacheti on “How Digital drove the success of Carat Lane” at the

read more
Facebook Marketing Trends: What to expect in 2017

Facebook Marketing has become an integral part of any digital marketing strategy and it has revolutionized the way we look at the…

read more
User Experience – Getting back to Basics & Filling The Gaps

The principle of User Experience has not changed in the past few decades; our approach to UX, on the other hand, is constantly evolving….

read more
Mobile First Strategy to leverage micro moments of consumers

Micro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google,…

read more
How to build a strong email marketing database?

Email Marketing is one of the most actively used marketing channels. But every now then, we get queries that question the effectiveness of email…

read more
Making the most of Facebook Carousel Ads

Not so long ago, Facebook took a plunge into uncharted territories by launching Carousel Ads. Though this ad type was initially meant to showcase…

read more
Retail 2020: Trends In India

The Boston Consulting Group (BCG) in association with the Retailers Association of India, recently published a report that highlights the…

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11 ways to make email marketing work for you

Want to maintain a good relationship with your customers and clients? The best way to do that is by constantly keeping in touch and…

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ISB Program on Marketing & Analytics for Ecommerce

Contextf At the beginning of 2015, we had spoken about how social media analytics is going to change in 2015, especially for ecommerce companies….

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Top 10 Mobile Wallets In India

As shopping patterns continue to evolve, so does the payment platform and payment gateway industry that propels the former. Mobile…

read more
Customer Lifecycle Value vs Cost of Acquisition in Ecommerce

You cannot acquire a customer for life. In ecommerce, loyalty is a thing of the past. Many startups and new businesses struggle to find…

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Best payment gateways in India, for your E-Commerce website

Irrespective of how great your business idea is or how your e-commerce store may look and function, achieving your ROI goals majorly…

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Most definitive guide to managing comments on social media

Social media is two-way communication Social media is a powerful tool for businesses…

read more
Top 10 live chat softwares for your website

Live Chat is an efficient communication medium for proactively engaging customers and converting them into leads. This can be done at ease with the…

read more
E-Commerce Product Photographers in Bengaluru

The way products are displayed online creates a great brunt on the buying choice of a customer. Amateur looking photographs can destroy a consumer’s…

read more
How to sell across multiple E-Commerce marketplaces

As the growing digital population is all set to rock India’s economy and business…

read more
Demystifying the basics of Search Engine Optimisation

Optimising your website Google search results is probably one of the most important things a brand can do. This is usually called SEO (Search…

read more
Making Content Marketing work for your Brand – Digital Summit

Below is the gist of the panel discussion on Making Content Marketing work for your Brand at the Digital Leadership Summit…

read more
Vikas at MDI, Gurgaon on Role of Content & Influencer Marketing

It was an interesting evening spent at MDI Gurgaon with students of Consumer Behaviour. We were talking about the role of Communities, Content &…

read more
How mobile search can help offline retailers in India

While some might say that digital has opened the doors to online players and has blurred the existence of local retail stores,…

read more
Online reputation management can make or break your brand

Online Reputation Management has become an integral part of any brand’s digital strategy, as the online consumer base is constantly growing. According to a…

read more
Mobile First Strategy to leverage micro moments of consumers

Micro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google,…

read more
Why are blogs important for every business?

Blogs are no longer just an expression of an individual or a platform to share one’s ideas and thoughts. Blogs have started to be…

read more
Why Social Media matters for Search Engine Optimisation?

Social media and SEO are two interlinked strategies as both are organic driven and is dependent on fresh content appealing to the viewers. There…

read more
7 Ways to Improve Your WordPress Website Speed

“Page abandonment increases with every second longer it takes for your website to load”   You just created the sleekest website on WordPress that…

read more
Content Marketing vs Native Advertising

86% businesses now leverage content marketing in one form or another 70% audience want to learn about products via content instead of direct…

read more
Content Marketing To Make Your Brand Trend

Content is any brand’s most powerful weapon which can be used to fulfill marketing and branding objectives. A strategic approach towards creating and distributing…

read more
How to use Pinterest for your Brand

Building a successful marketing strategy for your business depends on choosing the right marketing mix and implementing plans that drive results. According to a…

read more
21 SEO Link Building Techniques for 2016

Every brand or website targets ranking on top of search results but achieving the same requires a lot of effort over a period of…

read more
8 Digital Marketing trends to keep an eye on in 2016

In a space as dynamic as digital marketing where things change rapidly (Google, for example, updates its search algorithm 500 to…

read more
Top 29 Digital Marketing Courses in India

With the global internet population at over 3.3 billion and growing at a steady rate, increasing number of customers now…

read more
15 Best Social Bookmarking Websites

Got good content up on your website but not sure how to promote it? You’ve landed on the right page to find out the…

read more
Social Media Web 3.0 – The Game Grows Bigger

Social Web 3.0, a digital marketing conclave was organised by Madras Management…

read more
Growth of Regional Content Online

Every marketing expert knows the importance of content marketing. It is a great way to engage with customers and to provide them…

read more
Demystifying the basics of Search Engine Optimisation

Optimising your website Google search results is probably one of the most important things a brand can do. This is usually called SEO (Search…

read more
Making Content Marketing work for your Brand – Digital Summit

Below is the gist of the panel discussion on Making Content Marketing work for your Brand at the Digital Leadership Summit…

read more
Vikas at MDI, Gurgaon on Role of Content & Influencer Marketing

It was an interesting evening spent at MDI Gurgaon with students of Consumer Behaviour. We were talking about the role of Communities, Content &…

read more
How mobile search can help offline retailers in India

While some might say that digital has opened the doors to online players and has blurred the existence of local retail stores,…

read more
Online reputation management can make or break your brand

Online Reputation Management has become an integral part of any brand’s digital strategy, as the online consumer base is constantly growing. According to a…

read more
Mobile First Strategy to leverage micro moments of consumers

Micro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google,…

read more
Why are blogs important for every business?

Blogs are no longer just an expression of an individual or a platform to share one’s ideas and thoughts. Blogs have started to be…

read more
Why Social Media matters for Search Engine Optimisation?

Social media and SEO are two interlinked strategies as both are organic driven and is dependent on fresh content appealing to the viewers. There…

read more
7 Ways to Improve Your WordPress Website Speed

“Page abandonment increases with every second longer it takes for your website to load”   You just created the sleekest website on WordPress that…

read more
Content Marketing vs Native Advertising

86% businesses now leverage content marketing in one form or another 70% audience want to learn about products via content instead of direct…

read more
Content Marketing To Make Your Brand Trend

Content is any brand’s most powerful weapon which can be used to fulfill marketing and branding objectives. A strategic approach towards creating and distributing…

read more
How to use Pinterest for your Brand

Building a successful marketing strategy for your business depends on choosing the right marketing mix and implementing plans that drive results. According to a…

read more
21 SEO Link Building Techniques for 2016

Every brand or website targets ranking on top of search results but achieving the same requires a lot of effort over a period of…

read more
8 Digital Marketing trends to keep an eye on in 2016

In a space as dynamic as digital marketing where things change rapidly (Google, for example, updates its search algorithm 500 to…

read more
Top 29 Digital Marketing Courses in India

With the global internet population at over 3.3 billion and growing at a steady rate, increasing number of customers now…

read more
15 Best Social Bookmarking Websites

Got good content up on your website but not sure how to promote it? You’ve landed on the right page to find out the…

read more
Social Media Web 3.0 – The Game Grows Bigger

Social Web 3.0, a digital marketing conclave was organised by Madras Management…

read more
Growth of Regional Content Online

Every marketing expert knows the importance of content marketing. It is a great way to engage with customers and to provide them…

read more
Digital Marketing by Real Estate Developers in Mumbai

Considered one of the biggest property markets in India, Mumbai has many real estate developers trying to reach their target audience online. Digital Marketing…

read more
Digital Marketing by Real Estate Developers in Bangalore

The real estate industry in India and Bangalore in particular is growing rapidly with real estate companies establishing new developments in and…

read more
How to build a strong email marketing database?

Email Marketing is one of the most actively used marketing channels. But every now then, we get queries that question the effectiveness of email…

read more
Social Beat at the Real Estate Digital Marketing Conference

Social Beat’s Rohit Uttamchandani, Head of Digital Advertising & Real Estate was one of…

read more
Advanced Facebook Advertising Techniques to implement in 2015

With Facebook deploying constant tweaks to its news feed algorithm, the reach of organic Facebook Page posts have dramatically dropped over the last 6-8…

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Real Estate a big hit at GOSF – Social Beat featured on the NDTV Property Show

Indians seem to have become increasingly comfortable making high-value purchases such as apartments and plots of land online – if the stats of the…

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Market real estate online to increase leads

Marketing real estate online is known to have shown a phenomenal increase in the number of leads(by~ 300%*) that property sellers have opportunities to…

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Rohit featured on NDTV – talks about digital marketing in the real estate sector

Rohit Uttamchandani, Head – Digital Marketing (Real Estate), has been featured on NDTV where he talks about the digital marketing in the real estate…

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Digital Marketing for Real Estate Companies – Key Takeaways from ET conf.

In a recent report by Assocham, it was reported that Real estate firms throughout India spend about…

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Economic Times Real Estate Conference & Social Beat

The Economic Times – Real Estate & Digital Conference in New Delhi, is still a month away…

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Marketing for Real Estate Companies: Time to shift from print to digital media?

In this age of new media marketing, digital marketing has proved to be a game-changer….

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Infographic: Digital Marketing by Real Estate StartUps

  As per the…

read more
Infographic on Digital Marketing in Real Estate

Buying a home and talking about real estate prices is a popular topic over coffee. The Real Estate Industry in India, and Chennai in…

read more
Social Beat participates in Google Partner Summit in San Francisco

It was a delightful day when we got the news of being invited for the Google Partner Summit and being upgraded to a…

read more
Digital Marketing by Real Estate Developers in Mumbai

Considered one of the biggest property markets in India, Mumbai has many real estate developers trying to reach their target audience online. Digital Marketing…

read more
How UX can make or break your business – Digital Chai Pe Charcha

The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in Chennai…

read more
Measuring ROI of Digital Marketing – Panel at the Digital Summit

When we conducted our Indian Industry Digital Marketing Survey we found that many brands were facing challenges in measuring the return that their…

read more
Social Beat becomes Premier Google Partner

The Team at Social Beat is excited to announce that Social Beat has now gone from being an

read more
Facebook Marketing Trends: What to expect in 2017

Facebook Marketing has become an integral part of any digital marketing strategy and it has revolutionized the way we look at the…

read more
Instagram Analytics – What Can A Brand Expect

Analytics is by far one of the most important tools to help a company sell on the social media platform. Yes, driving…

read more
Digital Chai Pe Charcha – Measuring ROI from Digital Marketing

The fifth edition of the Digital Chai Pe Charcha was held at our office on 9th July 2016. It received a wonderful…

read more
Mobile First Strategy to leverage micro moments of consumers

Micro Moments has become a buzzword in the digital marketing environment in recent times. Especially, after Google’s content marketing team, Think with Google,…

read more
Digital Chai Pe Charcha – How To Use Instagram For Business

The fourth edition of the Digital Chai Pe Charcha was held at Karya Space on Saturday, May 28th 2016. The turnout for this event…

read more
Top Learnings from the comScore Advertising Benchmarks Report – 2016

ComScore recently published a report that highlights the advertising benchmarks for the year 2016. As a leading global…

read more
On-ground Survey on awareness of Digital Marketing

On 29th April, a Friday, instead of our usual chit-chat sessions (conducted every Friday to share knowledge & learning from varied spheres of life),…

read more
Digital Chai Pe Charcha – 101 on Digital Advertising for Startups

The third edition of the Digital Chai Pe Charcha, held at our office on 23rd April 2016 received a wonderful response with…

read more
Making the most of Facebook Carousel Ads

Not so long ago, Facebook took a plunge into uncharted territories by launching Carousel Ads. Though this ad type was initially meant to showcase…

read more
The Most Definite Guide to Optimize Your Adwords Campaign

Every business big or small, belonging to any category is using digital…

read more
Leveraging LinkedIn to generate leads for a Small Business

The foundation to leverage on any social media tool is to ask yourself, ‘’Is this tool right for my business?’’ The answer to this…

read more
The 2016 Ultimate Adwords Campaign Creation Checklist

When you are creating your first Adwords campaign, chances are high that you may miss out on…

read more
8 Digital Marketing trends to keep an eye on in 2016

In a space as dynamic as digital marketing where things change rapidly (Google, for example, updates its search algorithm 500 to…

read more
How UX can make or break your business – Digital Chai Pe Charcha

The seventh edition of the Digital Chai Pe Charcha was held in Workafella, one of the best business centres in Chennai…

read more
How To Create Low Cost Videos To Tell Your Brand Story

Who doesn’t love a good story? We, humans are inherent suckers for good stories. They make us feel happy, sad, motivated, joyous, angry and…

read more
How Design Can Help Tell A Brand Story

“Once Upon A Time…” Those four words, when combined, either embraces nostalgia or a magical moment about to be told… a story!

read more
Social Beat releases the Digital Marketing Industry Report 2016

Highlights from the Social Beat Digital Marketing Industry Report 2016: Brand Awareness & Lead Generation are the primary goals for most brands Measuring…

read more
How can brands market themselves in the digital age?

Much has already been said and written about managing brands: creating awareness and loyalty, refreshing them, launching brand extensions successfully and increasing revenues from…

read more
Learnings from Social Media Week, Bangalore

It was a full house at the Social Media Week, Bangalore this year! A great line up of speakers and interesting mix of panel…

read more
Innovative Campaigns by Funded Startups in Bangalore

India’s Silicon Valley, Bangalore boasts of over 1700 startups and is considered as the world’s second fastest growing startup ecosystem. The…

read more
Top Marketing Events in Bangalore

Events and Conferences are a great time to Network, Showcase your Product/Service and Learning from the best in your industry. But, choosing the best…

read more
Top Websites for Buying Royalty Free Images in India

Have you written a blog post or a great story but have no idea where to look for pictures to accompany the same? Or…

read more
Why are blogs important for every business?

Blogs are no longer just an expression of an individual or a platform to share one’s ideas and thoughts. Blogs have started to be…

read more
Content Marketing vs Native Advertising

86% businesses now leverage content marketing in one form or another 70% audience want to learn about products via content instead of direct…

read more
Content Marketing To Make Your Brand Trend

Content is any brand’s most powerful weapon which can be used to fulfill marketing and branding objectives. A strategic approach towards creating and distributing…

read more
Top 10 Mobile Wallets In India

As shopping patterns continue to evolve, so does the payment platform and payment gateway industry that propels the former. Mobile…

read more
Top 10 tools for Instagram

Instagram allows companies to tell a visual story, to develop brands and to be engaged with customers. But just 28% of marketers currently use Instagram for their…

read more
Most definitive guide to managing comments on social media

Social media is two-way communication Social media is a powerful tool for businesses…

read more
How to Leverage Instagram for your business: A marketing guide

If your brand has visually appealing products or a unique story to tell, there…

read more
Popular Influencer Marketing Campaigns in India

The latest buzz word in the digital marketing world that is steadily catching up with brands is ‘Influencer Marketing’. Western companies have…

read more
4 Tips To Integrate Social Media For Live Events

Brands/Businesses conduct events with an end goal in mind. Charity & institutional brands would want to raise funds for a specific cause or movement….

read more

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