Driving App Installs, Engagement and Usage
Mobile app marketing in India has advanced and becoming increasingly complex with multiple channels for driving app usage and engagement. Our team of experienced mobile app marketers will work with your team to
- Drive app installs through optimized paid ad campaigns across Facebook, Google Search, Display, Doubleclick Ad Exchange, InMobi and affiliate marketing platforms
- Engage Users by putting together a comprehensive plan to touch users across channels with appropriate messages, including Push Notifications, Retargeting Ads, Emailers, SMS and offers.
- Build brand awareness and recall with innovative campaigns across Social Media
- App Store Optimization to drive organic installs on the App Store
- Influencer marketing to engage with bloggers and online influencers as we scale up the usage for the app.
What have we delivered?
- Optimized App Install Ads with cost-per-install from Rs. 30 – 70
- Detailed insights & analytics using specialized app engagement tools (e.g. Mixpanel) and Google Analytics
- ASO driving organic installs by 4X
- Engagement on social media growing by 10X
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