10 Must Have SEO Plugins for WordPress

Having a blog has become mandatory for all organisations. However, with so many blogs out there, how do you ensure your blog is search engine friendly? The best way to do that is through SEO and content. If you are using a WordPress blog, here are 10 plugins that you should use.

Must have SEO plugins for wordpress

1. Yoast SEO

Yoast SEO is one of the most popular plugins for WordPress. It can handle almost all on page elements except markup data and schema tags.

Notable features included in this plug-ins are:

  • Title and Description
  • XML Sitemaps
  • Breadcrumbs
  • File Editor
  • SEO and Readability Score

If you are looking to install this plugin, read this step by step tutorial to set up this free SEO plugin.   

2. Accelerated mobile pages (AMP)

AMP is a project designed by Google and Twitter to make mobile pages to load quickly. AMP is a kind of Facebook Instant Articles. There are many plugins available to implement AMP in WordPress sites. The best plugin for AMP in WordPress is “AMP for WP – Accelerated Mobile Pages.” Once it is implemented, the page loads quickly, especially on mobile devices.

3. W3 Total Cache

Increasing the website speed is one of the key factors in ensuring your website ranks on Google. It increases the speed by serving static pages rather than dynamic content. The plugin optimises HTML, CSS, and JavaScript resources by compressing them and thereby ensuring the page loads fast.

4. All In One Schema.org Rich Snippets

All in one rich snippet is a free plugin, which currently has 79 5-star reviews from the WordPress community. This plugin is used basically to provide a summary of the page in the search results on Google, Yahoo, Bing and even in Facebook news feeds. It does so by using an interactive format with star ratings, author photo, image, etc. Many webmasters use this plugin to get higher rankings in search results.

5. ShortPixel Image Optimizer

ShortPixel Image Optimizer has over 50,000 Installs and the main motive of this plugin is to compress JPG, PNG, GIF and even PDF document. By doing so, it reduces the load time of the website and increases rankings of your website in search results. It also has the option to bulk optimize through media library. This plugin supports both HTTP and Https version of the website.

6. BJ Lazy Load

This plugin allows us to load your website quickly which is good for SEO. It replaces web site’s post images, thumbnails, gravatar images and iframes with a placeholder & loads content as it gets close to enter the browser window when the visitor scrolls the page.

7. Rel Nofollow Checkbox

Using outbound and inbound links are extremely important for a blog post. However, when you use outbound links, it is important to make sure it is a nofollow link. The Rel Nofollow check box does exactly that. When you install this plugin, it gives you a checkbox in the insert/edit link popup for adding nofollow attributes.

8. Redirection

Redirection is a plugin for WordPress to manage 301 redirections, keep track of 404 errors, full log report of 301 redirections. All URLs can be redirected with this plugin except the URL, which doesn’t exist.

9. All In One WP Security & Firewall

Although WordPress is secure on its own, it is a good idea to have a security plugin on your blog page. The plugin has numerous account security features such as password strengthening tool and has the ability to check if any of the accounts have an identical username of passwords. It also provides a security score, which will tell you how secure your website it is.

10. Yet Another Related Posts Plugin (YARPP)

Keeping people for as long as you can on your website is a great sign for better SEO. A low bounce rate is a hint that your users are finding value in your site and spending more time. One of the best ways to improve this area is to install Yet Another Related Posts Plugin. This plugin displays relevant post related to the current content. This will ensure the users are given interesting content to read and makes sure they spend more time on your site.

We hope this article helped you to get some ideas about must have SEO WordPress plugins every website should have.

This article was originally published in Business Line on Campus.

How to get ROI from digital marketing- Digital Chai Pe Charcha, Mumbai

Banking on a series of successful editions of Digital Chai Pe Charcha in Chennai and Bangalore, we conducted the first edition of Digital Chai Pe Charcha in Mumbai. We had close to 30 participants comprising of entrepreneurs and marketers from across industries. The topic of discussion was getting ROI from Digital Marketing.

Digital Chai Pe Charcha, Mumbai

A quick recap from the session

  • Digital Marketing Comprises of various activities like Landing Page Creation, Search Engine & Content Marketing, Social Media Marketing, Email Marketing, Display Advertising and Influencer Marketing.
  • Digital media can be segregated into 3 types: Owned Media, Paid Media and Earned Media.
  • While building digital assets, it is important to understand that the key is to provide a great user experience across platforms. A smooth User experience helps in driving conversions.
  • A Landing Page is essential for lead generation and helps in faster conversions.
  • According to a research done by Buzzsumo and Moz and Video content gets shared the most across platforms followed by Lists, how to posts and Infographics. While creating content, it is extremely important to focus on the relevance of content to the viewers. The content dynamics have been changing rapidly. From images to videos to gifs to VR, there is a wide range of options to experiment with, to create the right communication piece for your audience. Great content is generally considered as content that provides solutions to the viewer’s problems. Thus, research reports, E-books and guides are some more examples of content that can be created to strike a chord with the audience.
  • Non-branded content helps in gaining engagement. Create content that focuses on the viewer and not essentially on the brand.
  • Vernacular marketing and multilingual content is rapidly gaining importance. Vernacular content helps to create a local connection with the audience.
  • Measuring your digital marketing results is essential as it helps to better strategize your digital marketing efforts. There are several tools available to analyze and measure your results.

Below is the presentation that was discussed during the session which will provide you with more information on the above points:

Ultimate Checklist for On Page & Off Page SEO

Creating a blog has become very important for every business. The actual challenge, though, comes when you are faced with the Herculean task of making your post pop up on the top page of all leading Search Engine Result Pages (SERPs). Search Engine Optimisation (SEO) plays a pivotal role in spiking up your web page’s ranking and making sure it receives the exposure it truly deserves. Read on for some foolproof techniques to optimise your page and drive all your targeted traffic right to it.

On-Page SEO Checklist

Here is a list of on-page factors that matters the most:

Title Tag:

As per Google’s algorithm, the length of the title tag should be 55 to 60 characters. If it crosses this limit, only the first 60 characters will show up in the SERPs. So ensure that the title is crisp and conveys everything it needs to in the first 60 characters itself.

Meta Description:

Meta descriptions are often used to give us a brief explanation of the blog post. Make sure you include all the necessary keywords in the description. The length of the Meta description is limited to 155 to 160 characters. Similar to the title tag, even if the length of the Meta description crosses 160, only the first 160 characters will show up in the SERPs.

URL Length:

Google identifies web pages mainly by the URL and the title. So, to rank higher on Google, you need use your focus keywords on your URL. Additionally, try making your URL as short and sweet as possible. Unless your post is an event-based blog, avoid mentioning the year in your URL as Google tends to categorise it as outdated content. This, in turn, decreases your ranking.

Heading (H1):

The heading of your blog post needs to be in the H1 tag and should contain the exact keyword match. This helps Googlebot in ranking your post as high as possible in SERPs.

Sub Headings (H2):

The subheadings of your blog post need to be in the H2 tag. If you are focusing on more than one set of keywords in your post, use the other keywords in your subheadings for better SERP ranking.

Use LSI keywords in the body and headings:

Once you have completed your keyword research, perform a Google search for those keywords. This will give you a set of keywords, under the top results, titled “Searches related to”. These keywords are called Latent Semantic Indexing (LSI) keywords and are the most frequently used keywords by visitors. Using these keywords in your content and heading will rank your post better.

Keyword Density

Keyword Density is the number of times your focus keyword has been used in your content. A high-ranking post should primarily have a keyword density of 1.5% based on its length.

Use Multimedia (Image, Video and Infographics)

All Digital Marketers know that content is king. It keeps the visitors engaged in the post and has the potential to make a post go viral. To keep your visitors glued to your blog, make sure you give out more information in a lesser span of time. Images, videos and infographics are your best bet, as they help in better understanding of the content.

Alt tag:

The images in your blog post play a vital role in ranking your page as well. Insert the keywords in the alt-text used to describe the images to make them show up on Google searches and, in turn, rank your page higher on Google.

Use Keywords in first two lines (within 100 words)

Apart from the fact that your keywords need to be frequently used in your post, the placement of the keywords is also important for better SEO. Use your keywords in first 100 words of your content for higher SERP ranking.

Use Outbound Links

Outbound links give Google a better understanding of your content based on the links provided to other web pages.

Use Internal Links

Internal links help in keeping your users engaged in the blog by providing old links related to the current article within the same website.

Content is King:

Quality and quantity are both important for good content. A blog post without any one of these will not help in keeping users engaged, which will lead to a decrease in SERP ranking over the course of time. To understand this concept better, let’s take the example of Alice and Bob. Alice’s blog is ranked in the first position, but her content lacks quality whereas Bob’s blog is currently ranked in the 4th position, but his content keeps his users engaged for a long time. Google will analyse this behaviour and automatically rank Bob’s blog higher than Alice’s due to better content.

HTTPS for domain

Using HTTPS for your blog will make it secured. It also helps in increasing your visitors’ confidence and trust in your content.

Responsive Design:

As per the latest Google algorithm, a web page needs to have a good responsive design, to adapt to all platforms such as mobiles and tablets.

Site Speed

The speed at which a web page loads fully is of paramount importance. Site speed should not be compromised by data speed.  You could have the latest website design, but if your site does not load quickly, you will lose you customer then and there. So improving your sites page speed should be of utmost importance.

Robots.txt

Robots.txt helps to block unwanted information in the web page.

XML sitemap

When Google indexes the page, it can be seen in the XML sitemap through the following links:

  •     domain.com/sitemap.xm
  •     domain.com/sitemap_index.xml

On-page Grader:

The on-page grader is a Moz tool to ensure your web page is optimised. It gives you a closer insight into the things which need to be done to get a grade A web page. The tool focuses on the following factors to get a higher SERP ranking.

  •   Checks the accessibility to search engines
  •   Avoids keyword stuffing in document
  •   Avoids keyword stuffing in page title
  •   Avoids multiple page title elements
  •   Checks broad keyword usage in page title
  •   Checks if the exact keyword is used in the document text at least once
  •   Checks only one canonical URL
  •   Checks for sufficient characters in content
  •   Checks for sufficient words in content
  •   Checks if the exact keyword is used in page title
  •   Checks if the keyword is at the beginning of page title
  •   Checks for keywords in image alt attribute
  •   Checks keywords in the Meta description
  •   Checks optimal page title length
  •   Checks optimal use of keywords in H1 tags
  •   Checks if URL uses only standard characters
  •   Checks if external links are used
  •   Checks if keywords are used in your URL
  •   Checks the Meta Descriptions
  •   Use Static URLs
  •   Avoids keyword stuffing in the URL
  •   Avoids too many external links
  •   Avoids too many internal links
  •   Includes a rel canonical tag
  •   Minimises URL length
  •   Only one Meta description
  •   Optimal Meta description length

For example, on-page SEO is optimised for this URL http://backlinko.com/on-page-seo is B grade

Structured Data Error:

Structured data error is a webmaster error. Fixing this error is also one of the effective ways of optimising your website. Though this is not a ranking factor, it helps in eradicating all errors on the website.

Mobile Usability Error:

   Fixing the mobile usability error is of utmost importance as the Google Penguin update gives more priority to mobile devices and most of the traffic driven to a website is through mobile. Fixing this error addresses the following concerns:

  •     Clickable elements too close
  •     Content wider than screen
  •     Viewport not set
  •     Text too small to read

Html Improvements

These errors can be found under the “HTML improvements” tag in “Search Console”. These errors pop up when the title and meta description are missing and a duplicate title and meta description is placed on the web page.

Advanced On-Page SEO Checklist

Once the above-mentioned checklist is completed, you can work on the advanced on-page checklist for advanced content optimisation for more traffic and higher rankings.

Answer Related Questions:

First, find the related questions appearing in SERPs by using your focus keyword. Then, write the relevant answers for those questions. To understand this better, let’s take Alice and Bob’s example again. Alice is ranking in the first position but she didn’t answer any related questions. Bob, on the other hand, is ranking in the 10th position but he has answered the related questions. So, his website pops up in the top position without ranking and gets more traffic as well.

Knowledge Panel

This panel is mainly obtained from human edited data, like Wikipedia. It appears on the right side of the Google results page.

Local Pack

While showing results for the focus keyword, Google lists the location on Google maps. So, if your business location is already marked on Google Maps, it is more beneficial for you.

Reviews

Sometimes reviews with stars and ratings are displayed in SERPs when your business is related to products of a particular kind.

Image Pack

Images are displayed as results when Google sees the need for visual content. To display your image in those results follow these useful pointers:

  •     Descriptive file name
  •     Descriptive alt text
  •     Human-readable URL
  •     Optimised image size
  •     Title attribute included

Twitter Card

In 2015, Google began displaying tweets directly in Google results, mixed in with organic results.

Open Graph

In open graph, Google displays your results with concerned social media links, like Facebook. Open graph meta tags allow you to control what content shows up when a page is shared on Facebook.

Breadcrumb

Breadcrumbs provide better navigation within the web page. Using this in your blog will also help in better Google ranking.

Search Box

At times, Google will present you with the ability to do a search within the pages of a website, directly from the results page. When doing so, Google will offer a search box under the results description with the word “Search” followed by the name of the website displayed in light grey.

Site Links

To help refine your search, Google may display the featured pages of a site as independent and clickable links within the result. Displayed under the result’s description, these links take you directly to a page within the site.

AMP (Mobile)

Accelerated Mobile Pages (AMP) are an open source initiative from Google that focuses on enhancing the speed of a mobile page. It uses stripped-down variations of a web page to improve its performance and can be identified with a lightning symbol in the top right corner. If your blog page has AMP, it will load extremely quickly. Since page speed is of utmost importance, AMP is crucial for all blog pages.

 Custom 404 Page

A 404 page is what your target audience lands on when they click a broken link. This is a non-existent page. Your server will throw a standard 404 error, however, that is not the most attractive one for users. A custom 404 page can be branded with your site to provide helpful information.

Off-Page SEO Checklist

Local Listing

Listing your business with Google is a great way to ensure that people can see you on the internet. This helps with local SEO and when we build backlinks in specific regional listings, Google will understand which region is targeted.

Social Bookmarking

Social bookmarking sites are the best way to promote any website, event or brand in a shorter span of time. Marking a link to social bookmarking sites plays a very effective role in creating traffic and getting higher ranking in SERPs.

Some of the most popular social bookmarking sites are StumbleUpon, Scoop it, Reddit, Youmob, Pearltrees and Savenkeep to name a few.

Image Submission

Image sharing sites help in improving your website traffic. If you are optimising your content, then it’s only for the web search. But nowadays image search is also improving, so people have begun to submit their images to image sharing sites. Mentioned below are a few good high PR image sharing sites, which will help you improve backlinking through images:

  •     Instagram
  •     Flickr
  •     Pinterest
  •     Tumblr

Audio Submission

Uploading audio files is another prime SEO activity which is useful in promoting your website. You can backlink these files to high PR audio sharing websites for effective SEO. Few of the audio sharing websites are mentioned below:

  •     SoundCloud
  •     Podbean
  •     Podmatic
  •     Mobypicture

Video Submission

Video submission is one of the most prominent and powerful methods of promoting a website. While uploading a relevant video, make sure the title and description contain the focus keyword for better ranking. Few examples of video submission sites are:

  •     Myspace
  •     Flickr
  •     Dailymotion
  •     Vimeo

Web 2.0

You can create a blog and directly post it on high PR Web 2.0 sites. Getting natural backlinks is one of the key SEO strategies to increase traffic and, eventually, the ranking of a website or blog. There are many sources of natural backlinks, which are favoured by Google. They include High Pagerank Dofollow web 2.0 websites, such as:

  •     Blogger
  •     Weebly
  •     WordPress
  •     Hubpages

Profile Creation Sites

Profile linking websites have improved the level of engagement of users. They offer much better distinctiveness and enable the visitors to interact with the website in an easier manner. Profile creation is a method which offers a brand new strategy to SEO professionals for the best SEO services and link building services. They also significantly provide a more substantial perspective to present creativeness as well as improved the interaction standard of audiences. It is extremely simple to make a “Dofollow” profile backlink.

Classified Submission

High PR classified submission sites are an easier way to generate leads and promote your products online. Classified submission sites are very effective for link building, boosting the ranking in search engines and generating more leads for your business.

PPT Submission

There are lots of benefits in using PPT sharing sites. You can easily share your PDF files online on these high PR PPT submission websites. These highly authoritative PPT Sharing and submission sites are frequently updated on a regular and daily basis. That’s why search engines like to crawl these sites more often. Getting do-follow backlinks from PPT submission sites will get your targeted keywords optimised, and it will help in increasing your site visibility in search engines.

Participate in Quora

Quora is a great way to drive traffic and get backlinks to your blog. The Quora community consists of an incredibly large number of users discussing a wide variety of subjects and topics. If you haven’t yet, then you should join Quora right away and start participating in discussions. You can start replying to questions and mention a post of your blog or the homepage of your blog, as long as it is relevant to the question.

Next Level in Off-Page SEO

1. Question and Answer sites

Question and answer sites are great to get some relatable insight into issues which are too specific to perform a Google search. For example, if you want to know the reviews of a product, you can Google it and get a pool of information and a wide range of websites to refer to. This information might tend to get too generic and may not be able to address your concern to the point. Question and Answer sites, on the other hand, give you a more personalised response based on other user experiences. However, it does have a drawback of not providing certified information, like in the case of medical scenarios. Nevertheless, it is a useful platform to get relatable responses from users based on prior encounters.

2. Guest Blogging

Google provides an abundance of opportunities for guest posts. You can use any other of the following combinations on Google to find blogs which are open to guest posts. Just type in your focus keywords followed by any of the below-mentioned words to get a list of blogs you can post into as a guest:

  •     Guest post
  •     Guest post guidelines
  •     Submit a guest post     

3. Comment linking

Building backlinks by commenting on other relevant websites and get the benefits of both traffic and rankings.

4. Competitor Backlinks

Steal your competitor’s backlinks by using tools like Ahrefs, Semrush, Majestic and SEO Spyglass. Spying on your competitor’s backlinks can give you an idea of what domains are linking to their posts and thus you can target those sources too.

5. (.edu and .gov) Backlinks

.Edu and .Gov Backlinks are high-quality backlinks. These backlinks are helpful in building more backlinks

  •     Backlinks can bring in highly targeted, valuable traffic from referring websites.
  •     Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for.
  •     Backlinks give the impression that you’re an authority in your given industry.

6. Broken Link Building

Dropmylink will help you find broken links. Here are some search strings you can use organically:

keyword + “resources”

keyword + intitle:resources

keyword + intitle:blogroll

keyword + “blogroll”

site:.gov keyword + “links”

site:.edu keyword + “recommended sites”

keyword + “related links”

SEO is an ever changing, however, these On-page and Off-page SEO techniques will help you stay ahead in the game and help your blog rank.  

How to rank a one-page website?

One page websites are becoming the talk of the town as many companies are switching to these. But what do they mean? Are they search friendly? What should you do to rank them high on Google? You will have all such questions. So let’s take them one by one.

What is a Single Page Website?

A single page website aims to provide minimalist but just enough information for a user to make a decision and act upon it. It has no additional pages and tries to remove all the complexity and varied user journey that a multi-page website would have. A single page website drives the user’s attention to the most relevant content. Various real estate companies like Mahindra Lifespaces, Baashyaam Constructions and Ramcons are taking its resort. However, you can have additional pages such as Terms & Conditions page, Privacy Policy, Refunds, Returns  & Shipping pages, options for alternative languages. These links can be embedded in the footer of the web page.

Ramcons Insignia

 

Mahindra Lifespaces

 

Pros & Cons of a Single Page Website

Pros:

  1. Mobile responsiveness is better as scrolling works for the mobile phone and the user experience is simple and efficient.
  2. You can show the entire journey you want the user to experience through a single page.
  3. Controlling the flow of information is easier, and you can focus on a particular product or service
  4. You can incorporate a lot of images to make it visually attractive.

Cons:

  1. Excessive scrolling can be a challenge if there is too much content on a single page.
  2. Website speed is an extremely critical factor. Depending on how the site is built, the load time can be longer.
  3. Difficult to measure, which content section drives visitors to your web page.
  4. One page web pages are not user-friendly for blog-centric companies.
  5. Not great for SEO as you only have the opportunity of one URL showing up in search results.

How to rank Single Page Website?

SEO tricks for one page website

  • Content Section

Since it is a one-page website, your content needs to be extraordinary, with a lot of images for the audience to be hooked on to it.  However, make sure there is enough content, and the readability is not compromised. Also, keep the content updated and fresh, as that is what Google loves. You can keep a navigation bar for various sections on the top so that the visitor can directly jump to that position rather than scrolling through the entire page.

Baashyam Constructions

  • Exercise DIVs for different content sections

One of the best practices when it comes to coding for a one-page website is to have separate div for different content sections.  It makes the code look organised and neat. These div id names do not directly improve the search engine rank but help indirectly through the anchor tags.

<div id=“overview”>…content…</div>

<div id=“amenities”>…content…</div>

<div id=“gallery”>…content…</div>

<div id=“floor plan”>…content…</div>

  • Use Anchor Links

Anchor links will help the visitor navigate to a particular portion of the web page. These will create search engine friendly URL on your web page. You can also create anchor text backlinks on the site, on your blogs as below.

<div id=“overview”>…content…</div>

//Creating its anchor link

<a href=”overview”>Overview</a>

//backlink example
<a href=“http://ramcons.in/#amenities”>Amenities</a>

  • Employ multiple H1 Tags and other on page factors

Paginate your content using various H1 headers and forms. This technique will control the flow of information, and they will also act as keywords for our page. Hence they will help in SEO. You can also look at our detailed blog on the On Page SEO factors that matter to see how you can employ some of these techniques for your web page.

  • Encourage linking to social media

Social media does matter for SEO, and hence it is a good idea to link to various social media platforms so that you can reach out to a larger audience for online marketing. You can also implement various other link building methods, which are listed on our blog.

Some additional interesting facts

Bounce rates could be high for a single page website because Google Analytics will not account for numerous page views unless you refresh the page.

Single page websites may not be useful for every business, but they are quite appealing and create unique user experience altogether. You can use such tricks to rank your page higher.

Do share your views and suggestions in the comments section and if you have more hacks to rank the single page website higher, feel free to share with us.

Content Amplification Strategies to promote content

Why content promotion is essential

Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.

With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared every day! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published every day! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.

Content amplification strategies

Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are content amplification strategies you can use to effectively promote your content:

Respond to questions on Quora

Quora is recognised as the most comprehensive and trusted online forum. You can ask and answer questions relating to any subject matter. Since forums provide an open source for your Target Audience to discuss a topic, you can add value by responding to their queries using your existing write-up, if relevant. You can also link back to your blog or website, which effectively renders your work as a credible source.

Tweet various snippets from your content

Have interesting stats or facts that are share-worthy as individual pieces of content? Share those snippets on Twitter. The microblogging giant is one of the most active social media platforms today, so anything interesting that fits within 140 characters is bound to be retweeted. You can even take screenshots of other elements like pictures, infographics and quotes and use a shortened URL of your website for promotion.

Get featured in industry roundups

Roundups are collections of the best or most happening events in a particular industry. If your content is information based, you have a high chance of featuring in a roundup. Begin by searching for relevant roundups on Google (limit your search to the past month), then pitch your content to the roundup curators. If luck is on your side, the curators will feature your content in their collection. Roundups are searched extensively by business professionals, so your content will reach a niche audience, which works brilliantly for amplification purposes.

Contact people who have shared similar content

While researching for your content, you will surely come across existing articles that have written on the topic similar to yours. Content from reputed sources should already be generating traffic through social media shares. Your best bet is to copy the URL of the article and search for it on sites like Twitter and Facebook. You will be able to spot people who have shared the content, so contact these people through a direct message, requesting them to share what you have done as well.

Link to relevant sites/Mention entities when sharing

While researching, you may also come across interesting pieces of information that were quoted by credible sources. It is advisable to link to these sources while writing your article. When you publish your content and promote it on social media, use Twitter mentions or Facebook hashtags to prompt those sources that you’ve used their information. Doing so will increase the chance of your article being viewed by multiple individuals through the mentions.

Use Sniply to leverage the reach of content from more reputed sources

Sniply is a very simple yet effective tool that lets you create a one-liner message about your article and display it along with a button prompt. You can use Sniply to overlay your custom message onto any other piece of relevant content. The tool lets you drive conversions from one piece of shared content to another. Let’s assume you’ve found content that shares information about a topic similar to yours; you can use the Sniply tool to add your link to the topic, prompting the reader to delve deeper and gain more knowledge on the subject matter.

Post on relevant LinkedIn groups

LinkedIn is nothing but the Facebook variant for all things professional. If you’ content has information that can help professionals, LinkedIn is the best platform for promotional purposes. Much like Facebook communities, LinkedIn has an option where you can create groups. Find such groups that could make the most out of your content and share it on their pages.

Contact people who have linked to similar content

There is competition everywhere nowadays; you are sure to find a whole lot of articles similar to yours. Some of these articles would have gained immense social share yet may lack certain pieces of information that your article has. You can take advantage of this by pasting the URL of the similar articles on Ahrefs or Open Site Explorers. You will get a list of pages or sites that have used those articles as links. Reach out to those sites and ask them to link your fresher and better content.

Turn content into a ppt/pdf and upload to SlideShare

SlideShare is the perfect place to promote presentations to get the visibility you need. Once you upload your content on Slideshare, you can also share the link on LinkedIn as well. LinkedIn, as we all know, is fast becoming the go-to spot for business professionals when it comes to reading about industry related news and topics.

Leverage the reach of Influencers

Reaching out to influencers at scale is a good idea to amplify your content. Getting your content featured by some key influencers or getting them to share your content can amplify your reach drastically. Pick influencers that are relevant to your domain and engage with them. Contact more than one influencer and engage with them regularly for better reach.

The content mentioned above include promotion strategies that are used to their fullest potential by some of the best content marketers on the planet. Of course, some of these strategies may die out while others will evolve, so to stay ahead of the curve, you’ll need to keep your eyes peeled and ears tuned.

If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.

ऑनलाइनक्षेत्रीय कन्टेन्ट का बढ़ती

हर मार्केटिंग विशेषज्ञ कन्टेन्ट मार्केटिंग के महत्व को जानता है। यह ग्राहकों से जुड़ने और उन्हें जानकारी प्रदान करने का एक बेहतरीन तरीका है। अपने लक्षित श्रोताओं के लिए प्रासंगिक और मूल्यवान कन्टेन्ट तैयार करना प्रभावी कन्टेन्ट मार्केटिंग का मूल है। भारत में मोबाइल और इंटरनेट की वृद्धि के साथ, भारत के प्रत्येक शहर और गांव में इंटरनेट तक पहुंच बन गई है। इस इंटरनेट क्रांति को धन्यवाद, ज्यादातर लक्षित श्रोता अंग्रेजी के अलावा अन्य भाषा बोलते हुए पाए जा सकते हैं। तो आप इस समस्या का समाधान कैसे करेंगे? हमारा समाधान है बहुभाषी कन्टेन्ट रणनीति।

हिंदी कन्टेन्ट की खपत 94% की दर से बढ़ रही है।

अंग्रेजी, ज़ाहिर है, न केवल दुनिया में बल्कि भारत में भी सबसे अधिक इस्तेमाल की जाने वाली भाषा है। हालांकि, गूगल डेटा हिंदी कन्टेन्ट उपभोग में 94% की वृद्धि दर दिखाता है। इसे ध्यान में रखते हुए वैश्विक ब्रांडों ने अपनी रणनीति की कला के रूप में क्षेत्रीय भाषा पर ध्यान केंद्रित करना शुरू कर दिया है। एक साल पहले, फेसबुक यूज़र्स लॉग इन पेज हिंदी स्क्रिप्ट में देख कर हैरान हो गए थे। इसके बाद अमेरिका आधारित दृश्य खोज टूल पिनट्रस्ट ने एक हिंदी संस्करण लॉन्च किया, जिससे भारत के उपयोगकर्ताओं को अनुवादित संस्करण का उपयोग करने की सुविधा मिल गई। आज, गूगल अन्य भाषाओं के साथ हिंदी, गुजराती, मराठी, बंगाली और तमिल जैसी भाषाओं को भी सपोर्ट करता है। भारत में 127 मिलियन इंटरनेट उपयोगकर्ता स्थानीय भाषा के कन्टेन्ट का उपभोग करते हैं, सभी वैश्विक सोशल मीडिया साइटों ने इस तथ्य को महसूस किया है कि अगर वे भारत में स्थानीय नहीं जाते हैं तो वे जल्द प्रासंगिकता खो सकते हैं। द्वितीय और तृतीय टियर के शहरों के इंटरनेट उपयोगकर्ताओं की आवश्यकताओं को पूरा करते हुए, गूगल अब अपने उत्पादों जैसे गूगल मैप के उपयोग को स्थानीय भाषाओं में, खासकर हिंदी में, विस्तारित करने पर ध्यान केंद्रित कर रहा है।

क्षेत्रीय कन्टेन्ट की उपलब्धता भारत में इंटरनेट की वृद्धि को 24% तक बढ़ा सकती है।

74% साक्षरों में से, केवल 10% लोग अंग्रेजी पढ़ते हैं, जबकि बाकी लोग स्थानीय भाषा में कन्टेन्ट का उपभोग करते हैं। शेष 66% अपनी स्थानीय भाषा में साक्षर हैं। इंटरनेट और मोबाइल एसोसिएशन ऑफ इंडिया और IMRB इंटरनेशनल द्वारा किए गए एक नवीनतम अध्ययन के अनुसार, क्षेत्रीय कन्टेन्ट की उपलब्धता भारत में इंटरनेट के विकास को 24% तक बढ़ावा दे सकती है। भारत में 70,000 से ज्यादा अख़बार छपते हैं और लगभग 90% या तो हिंदी में या अन्य प्रादेशिक भाषाओं में छपते हैं। क्षेत्रीय कन्टेन्ट के महत्व को महसूस करते हुए, भारतीय ऐप डेवलपर स्थानीय ऐप वितरण प्लेटफॉर्म की आवश्यकता को भी पहचान रहे हैं। अंतर्राष्ट्रीय ऐप स्टोर खुद को अत्यधिक भारत-विशिष्ट क्षेत्रीय कन्टेन्ट की आसान खोज में अनुकूलित नहीं करते हैं।


क्षेत्रीय भाषा के कन्टेन्ट का विकास: एक मामले का अध्ययन

उद्यमियों और उद्यमशील पारिस्थितिकी तंत्र को बढ़ावा देने के लिए भारत के प्रमुख मंचों में से एक, Yourstory.com ने, हाल ही में क्षेत्रीय कन्टेन्ट के लिए अलग-अलग अनुभाग शामिल किया है।

language-picउनकी क्षेत्रीय सामग्री रणनीति बहुत अच्छी तरह से बनाई गई है और दर्शकों से उसे सकारात्मक प्रतिक्रिया प्राप्त हुई है। जैसा कि आप देख सकते हैं, हिंदी के लेखों के 650 शेयर हुए हैं और तमिल कन्टेन्ट के 200 से अधिक शेयर हुए हैं। वेबसाइट अपने क्षेत्रीय भाषा के पेजों को दिलचस्प लेखों के साथ हर रोज अपडेट कर रही है। वेबसाइट 10 अन्य भाषाओं में भी सामग्री प्रदान करती है जिसमें मराठी, तेलगू और बंगाली शामिल हैं।

इसलिए यदि आपको विश्वास है कि क्षेत्रीय कन्टेन्ट विपणन महत्वपूर्ण है, तो यहां पर विचार करने के लिए कुछ चीजें दी गई हैं।

दर्शक प्राप्त होना और ग्लोबल SEO संचालित करना

यदि एक प्रमुख भाषा बहुमत बनाती है, तो अन्य भाषाओं को अनदेखा करना आसान होता है। हालांकि अंग्रेजी बहुमत बनाती है, एक ऐसा भी खंड है जो केवल एक क्षेत्रीय भाषा में ही कन्टेन्ट का उपयोग करता है और यह खंड आपके सबसे महत्वपूर्ण लक्षित दर्शकों के रूप में हो सकता है। एक अंग्रेजी रचना 0.1% से 0.15% क्लिक थ्रू अनुपात (CTR) प्राप्त करती है, जबकि एक भाषाई रचना 0.4-0.5% CTR प्राप्त कर सकती है। इसलिए अगर एक भाषा की सामग्री और रचना में आपके उत्पाद या वेबसाइट पर अधिक ट्रैफ़िक आकर्षित करने की संभावना है, तो उस पर अधिक ध्यान क्यों न दें?
 

 ग्राहक अपनी मातृभाषा के कन्टेन्ट पर बेहतर प्रतिक्रिया करते हैं

जब आप अपने ब्रांड की एक क्षेत्रीय भाषा में मार्केटिंग करते हैं, तो यह दर्शकों के भावनात्मक भाग को आकर्षित करता है। इसलिए कन्टेन्ट का स्थानीयकरण (लोकलाईजेशन) सृजन प्रक्रिया का अभिन्न अंग होना चाहिए। उदाहरण के लिए, मैकडॉनल्ड्स उत्पाद विकास के शुरुआती चरण में अपनी अंतरराष्ट्रीय टीमों को शामिल करता है, यह सुनिश्चित करता है कि जहां उसके अभियान चल रहे हैं, वहां के प्रत्येक विशिष्ट संस्कृति के लिए अपनी सबसे अधिक प्रभावी मार्केटिंग रणनीतियों का अनुकूलन कर सकता है। इसकी स्थानीय अनुवाद और स्थानीयकरण (लोकलाईजेशन) टीम सुनिश्चित करती है कि कन्टेन्ट प्रत्येक देश में उपयुक्त तरीके से लिखे जाते हैं।
 

सोशल मीडिया और कन्टेन्ट मार्केटिंग को एकीकृत करना

सोशल मीडिया में भाग लेने का आपका अंतिम लक्ष्य अपनी वेबसाइट पर ट्रैफिक वापस ले जाने की संभावना है ताकि आप उन दर्शकों को लीड में परिवर्तित कर सकें। एक बार जब आपकी क्षेत्रीय कन्टेन्ट तैयार हो जाता है और चलने लगता है, तब उस रणनीति को अपने सोशल मीडिया और पेड विज्ञापन के साथ एकीकृत करना एक बढ़िया विचार होगा। यह उपभोक्ताओं को आकर्षित करने के लिए महत्वपूर्ण हो सकता है और कई ब्रांड अपने विदेशी मार्केटिंग प्रयासों में इसे सफलतापूर्वक अपना रहे हैं।

On Page Factors That Matters The Most For Google In 2017

Effective Keyword ranking is a never-ending mystery and one that every SEO professional thrives on exploring. The technique of scratching through SERP evolves every year with Google’s ever-changing algorithms. Success over this depends on a rinse and repeat the formula that is slow, to begin with but pays off well in the long run. Stay strong on the fundamentals of SEO and focus on the changing scenarios and latest features that fetch you benefits on SERP results. Here is a list of on-page elements that every SEO professional would need to know in 2017 to leverage most out of SERP.

Speed Is a Key Factor for Google

Impact: Very High

Speed is crucial for a website; better loading websites tend to have better engagement. Google also considers speed as a ranking signal and gives fast-loading websites high priority in ranking order. Apart from having a small ranking advantage over slower loading websites, speed also gives your user a pleasing experience that will lead to better conversion probabilities since every single factor is interrelated to each other. Fixing speed on your website is going to help you make your website more SEO friendly.

Accelerated Mobile Pages (AMP):

Google has introduced an “Accelerated Mobile Pages” feature which enables mobile optimized content load at lightning speeds. Google has not officially declared that AMP as a ranking factor but it clearly has an aesthetic advantage in ranking over pages which are not enabled with AMP.  

Long Contents Rank Better

Impact: Very High

The historic ranking data shows that content which is long tends to rank better on Google SERP. At an average, content which ranks on the first page have 1890 words. This correlation may be because long content tends to have greater user engagement and gets a lot of social shares as well. Another fact that supports the statement is that longer content has greater topical relevancy and enables Google to understand the content better. Here is an excellent article on ways to create content that is 10 times better than the rest, what is popularly known as 10x content.

Your Sites security matters for Google

Impact: Moderate

Building trust with Google helps you achieve your goal of ranking higher on SERP.  Enabling SSL certification on your website and shifting to HTTPS makes Google understand that your website is safe for transactions and highly secured. Thus, enabling SSL for your e-commerce site gives a slight advantage in ranking as Google always prefers to give its users a trustable and credible user-experience.

 

Build Topical Content to Rank Better

Impact: High

The traditional SEO formulae “Content is King” suggests Google still loves to rank good quality content that is very relevant. Creating highly relevant content to your topic is going to give you a slight advantage in rankings. Descriptive longer content with images gives you better user experience. Keeping strong focus on informative, quality content generation is going to give you the upper hand in Google’s rankings.

Schema Helps Google to pull up relevant content for the user

Impact: Moderate

What is Schema?

Schema is a set of semantic codes that you put on your website enabling Google to fetch relevant information related to your content based on the user query.

How is Schema going to help your SEO?

This query has been put into a debate and is yet to arrive with a clear-cut conclusion. But data suggests that websites that have implemented Schema have ranked four positions better than ones without Schema. We cannot conclude that this advantage in ranking is just because of Schema, but there is a correlation found.

Research also suggests that websites that have implemented structured data using Schema have better click-through rates than ones without Schema. It is found that on only one-third of Google’s searches has been using Schema. Snow is going to be the right time to fetch benefits of Schema on your website even if it’s negligible.

Your queries deserve freshness

Impact: Moderate

Google loves fresh content and places trending topics on the top of its search. Your queries need to be fresh and concentrate on News, Blogs and Trending stories. For example, when there something happening in Chennai, the first news appears in 15 minutes, and the first query occurs in an average of 2 seconds. To yield the benefits of a query your SEO needs to focus on building content around trending topics and news. The faster you are, with more relevant, high-quality content, the faster you website gets.

With trends revolving around voice search in the US majorly and spreading across the rest of the world, Google has given preference to content that answers queries on SERP. Thus, building content based on questions that your user may ask also helps you get more website traction.

Heading Tags must have your Keywords:

Impact: Very High

Heading tags are the basics of SEO, and it still has great priority in Googles list of ranking factors. Heading tags is assumed as the key for the content on your webpage, and it should have your target keyword for the particular URL. The heading tags are intended to distinguish headings and subheadings on your content and tags H1 to H6 go in the order of priority. Search Engines normally show H1 to H3 on your content.  

Mobile has always been first for Google:

Impact: Very High

Google’s Statistics reveal that 85% of total searches happen on mobile, so having a mobile responsive web design has become inevitable. When you don’t have a mobile responsive web design, you risk losing traffic. Google’s Ranking Algorithm has given high priority to website designs on SERP.

Google’s focus has also been on Accelerated Mobile Pages, which enables web pages to be super-fast on mobile devices. It’s a must for mobile first approach on search; the strategy is going to work for both the present and the near future of searches.

Exact Match Keyword in Title impacts your Ranking

Impact: Moderate

Optimizing the title on the Meta tags has been another factor around the fundamentals of SEO. Focusing your exact match keyword in the title gives you a moderate advantage in rankings on SERP. Thus having a clear cut hierarchy for your website content, and focusing on unique keywords for every relevant landing page, is going to help search algorithms identify the content they need to rank for a particular keyword.

Interlinking Your Content Helps

Impact: Moderate

The concept of interlinking is a strong tool to tell Google which content is critical. It also helps you to bridge the gap between your most authoritative content and your most valuable content. The key for interlinking is content; the more content you have the probability to interlink is more. Interlinking is going to give your user additional relevant information on a site and ultimately going to boost your engagement rate. Google also identifies the hierarchy of your content based on how it is interlinked; making it a ranking factor you need to add to your On Page Checklist for 2017.

The tools and trends of SEO will evolve and get better every year. 2017 holds promise for more refined SEO techniques, so sharpen up your skills and give your website a big ranking boost for the years to come. Do you know any other important on-page SEO element? Feel free to share in the comments below.

What Type of Content My Target Audience Will Find Engaging?

Content is King; a statement that has held true since the age of advertising. Like all great things, content marketing has evolved and improved over time. Gone are the days when brands would simply pin-up posters of their products in any given location to try and entice consumers.

Ogilvy Rolls Royce Ad

Take the above ad for example; published in 1958 by David Ogilvy’s company, the ad created a sensation among Americans of that era, and greatly pushed the sales of Rolls-Royce. Reading it today, you may find it hard to skim past the long content, but Ogilvy utilised one of the most powerful elements in advertising that still holds high regard today: Audience Engagement.

He did so by using a powerful Headline that was able to connect well with the emotions that the Target Audience felt at that time (the posh society of post-war America). Flash forward 6 ½ decades, Ogilvy’s methods of engagement are still applicable but have been morphed to fit into the current scenario of an internet and technology savvy world.

Content marketing is an advertiser’s new best friend; 71 percent of consumers today feel bombarded with ads on social media. Instead, they want more than just a flashy product commercial; they want an experience, a little taste of what to expect. Content Marketing can achieve that by creating and distributing valuable, relevant and consistent content. The method also adds a layer of trust in Target Audience, Creating what brands crave the most: Loyalty towards their products. Since this is an extensive article we’ve split it into sections to make it easier for you to navigate and read through.

  1. Why must you implement a content marketing strategy
  2. Popular content forms in use today
  3. Platforms on which content marketing thrives
  4. The content marketing formula
  5. Brand/Product/Service specific content marketing

Why must you implement a content marketing strategy?

Leads/Sales for a long period over new channels:

The fact that content marketing gives you an open playing field to mix and match with various content forms over a multitude of platforms, there is a big chance for your brand to generate leads, improve sales conversion and ultimately get closer to your Target Audience on a more personal level.

Reach consumers who use ad blockers:

Everyone hates a pop-up ad; they’re annoying, disorient you from an online experience and are generally considered as spam. Content marketing provides a more genuine, trustworthy advertising approach, one that actively induces consumer interaction.

Get Organic traffic/SEO:

Without SEO, anything you publish online will be lost forever in the massive sea of stars that is the World Wide Web. Content marketing has proven to be an SEO friendly marketing method, and provides credibility with boosting organic traffic.

Ad Fatigue:

Imagine seeing the same ad over and over again as you scroll through your Facebook feed. It can get annoying to the point where consumers lose interest in what the ad is trying to communicate. With content marketing, marketers can keep the essence of the ad fresh while varying the way the ad is presented.

Popular content forms in use today

Infographics:

Pretty much self-explanatory in its naming, Infographics is a presentation of data in a visual way. The concept is widely popular among readers, and gives license to creative freedom in graphical presentation, adding loads of value to the written content. Being a more comfortable way to consume information from, Infographics are likely to be shared three times more on Social Media than general content posts.

inphographic

Memes:

Short and sweet, Memes are one of the easiest content forms you can make. But bear in mind that they are not used for information, rather for entertainment. If done right, memes have a high chance of going viral, as consumers love nothing more than to share something outright hilarious.

Meme

Videos:

If a picture is worth a thousand words, then videos are worth a million. No matter what you are promoting, there are always ways to present in on the screen. Videos have proven to be one of the most searched forms of information or entertainment, so to give your SEO a big boost, consider making one that is relevant to your brand, product or service.

Guides and E-Books:

Guides are a detailed form of content and specifically meant for sharing information. Guides work well for SEO purpose as Google’s crawlers are now paying more attention to long-form content that mixes and matches other content forms.

Guides & Ebooks

Book reviews:

There is a book for everything today, and your target audience is bound to pick up one. Avid readers will love to know how good a book is before they have a read, plus it gives off the impression that you are well versed in your subject matter, adding a layer of credibility to your brand. You can induce some consumer reaction by asking personal reviews.

Book Review

Product Reviews:

Like books, product reviews will boost your brand’s credibility, and if you engage professionally with services providers and manufacturers that are relevant to your industry, that credibility increases tenfold. Collaborate with influencers who can review your product and add a trust factor among consumers.

Product Reviews

“How-to” posts:

The age old 5Ws & 1H concept is still effective to date, and a “How to” post is something that is frequently searched. If you are SEO hungry, “How to” posts will help generate the same, as the format takes advantage long tail keyword searches, ultimately bumping up your site ranking.

How To Post

List:

Humans are hardwired to be obsessed with lists. If you make one relevant to your product or service, chances of it being read are very high. Lists are everywhere and can comprise of anything, and Google analytics have revealed that a numbered list (odd numbers count) are the most popular.

Lists

Case Studies:

Nothing spells professionalism better than a good old case study. Need to explain what your product or service is and its impact on consumers? Perform a case study with all those intricate details. Ultimately, you’ll get a healthy dose of credibility and if promoted well, a strong consumer following.

Case Study

Podcasts:

The radio may have lost its charm among general audience today, but audio files still hold high regard among commuters who like a good plug and play of useful information. If your Target Audience falls under such a category, podcasts could be a useful medium for some knowledge sharing.

Podcast

Remember, there is no hard and fast rule that you must try every form of content marketing. Instead, focus on adapting and implementing an idea into a select content type. When that idea morphs into a quality piece of content, your Target Audience will evolve from one-time consumers to a dedicated and loyal fan following.

Platforms on which content marketing thrives

No matter what type of content you choose to work with, you’ll need a base, a platform on which you’re content becomes viewable. In the online world, content representation into three types.

Platforms on which Social Media thrives

Paid Media:

Media that is bought and sold for; online advertisements like Google AdWords, Facebook ads, YouTube ads and sponsored content, have shown a very high percentage regarding reach towards the Target Audience, and is also reliant on ROI. Strong reach may increase the chance of a targeted user getting convinced to purchase, yet may not provide a longer, more sustainable impact that permanently etches your brand into the consumer’s memory.

Owned Media:

Owned media refers to platforms through which your content is promoted. Your Website, Facebook Page, YouTube profile, LinkedIn, Twitter and Instagram accounts are types of owned media. Think of owned media as your virtual office, space for you to actively promote everything your brand represents and connect to your Target Audience in the online world. Since owned media is just a platform, you are free to use it in any way you like for your content marketing needs. How effectively you use it, with your chosen content strategy, will determine the overall reach and interaction with potential consumers.

Earned Media:

Even if your brand is marketed well online, consumers need to be certain and feel a sense of trust with your product. You can achieve that trust factor through earned media; sharing of social media content, Twitter mentions, blog mentions, product reviews and influencer marketing. Of course, to gain such high level of trust among consumers, it takes time, but also pays off handsomely, in the long run, immensely boosting your brand loyalty.

The content marketing formula

Content marketing isn’t something you could just cook up out of an empty pot. The process requires careful planning and meticulous detailing with a whole host of ingredients blending to make fantastic pieces of share-worthy content on various platforms.

The Basic Formula:

Content Marketing = Ideation + Creation + Publishing + Promotion

Content Marketing Formula

Ideation:

Everything begins with an idea. It is from this seed that your entire content marketing plan branches out. To come up with a path-breaking idea you need to do research and lots of it. You achieve great content marketing when you bridge the gap.

“What they’re looking for”- Analyse your Target Audience:

This is the first and most critical step towards creating your content plan. When you can understand who our audience is and what their expectations are, you will be able to create more relevant content. Analyse these aspects:

  • Audience demographic (age, sex)
  • Audience geographic (location)
  • Audience behaviour (reactions towards competition brand’s content)

When you narrow down the points mentioned above, your next step is to hunt for relevant topics that are trending, valuable and share worthy and in some way link to your brand, product or service.

Analyse the Target Audience

“What we want to say”- Create a content strategy:

Question yourself as to why you are about to create a piece of content. What is your end goal with the content you are about to create? To make this easier and more understandable, create a content strategy. Your strategy must be able to answer one or all of these goals:

  • Boost brand awareness
  • Increase brand reach
  • Page promotions
  • Boost website visits
  • Focus on consumer interaction

Remember, strategies could change even after your content is created and published. Be open to a trial and error method before you push for massive promotions.

Creation:

With your strategy set and your ideas in full flow. It’s time for the actual creation of your content. Again, depending on your Target Audience, your type of content will have to vary in, but make sure you stick to a content formula that is valuable, relevant and has great visual appeal. Based on current market trends and audience expectation, keep your content fresh by mixing and matching its various forms like GIFs, Blog posts, Infographics, Videos, etc.  Ultimately, your content creation must sync well with your strategy and be able to:

  • Solve a problem
  • Trigger a purchase decision
  • Add value to SEO
  • Entertain

Creative Social Media post

Publishing:

Much like creating content for that relates to your Target Audience, publishing your content must also have a timed approach. Google Search algorithms and Facebook’s targeted post boosting have made it easier for marketers to preselect a publishing time and date, resulting in better and more accurate reach to the consumers. It is important to optimise content that is share-worthy on mobile devices as well, with a majority of consumers now spending more time on smartphones.

Publishing funnel

Promotion:

With over 27 million pieces of content being shared every day, your content is just a small grain of sand in a huge desert. To make that little grain noticeable among the rest, you need to make the most out of the promotional options available. So how do you amplify your content?

promotion strategy

Remember, none of these techniques will work wonders unless you connect them with the golden catalyst of content marketing- Search Engine Optimisation. SEO is a broad topic, so we’ve saved it for another detailed post.

Brand/Product/Service specific content marketing

Since content marketing is an ever-evolving subject matter based on shifting trends and change in consumer behaviour, there is no surefire successful approach to choosing an approach to your strategy. But, some content strategies work well over others depending on your brand, product or service. Let’s look at a few successful strategies.

Content Marketing for B2B:

When it comes to B2B content marketing, ultra-professionalism is important. Your task as a marketer will be to convince other business of working with you or using your services. Make sure your content is concise, to-the-point and expresses heavily on your services and the benefits it could offer to another business.

Best Platforms:

Facebook, Twitter, LinkedIn, WordPress Blog/Website, YouTube, Google AdWords

Content Type:

Emailers, Helpful blog posts (Tips/How-to), Product Reviews, Product/Service specific social media posts

Content type for B2B

Content marketing for FMCG:

For FMCG brands, the content strategy must heavily revolve around consumer interaction. This means marketers are free to explore all sorts of content and modify them in a way that involves consumers intrigued and curious to know more about the brand’s products.

Best Platforms:

Facebook, YouTube, Instagram, Guest blogging

Content Type:

GIFs, Memes, Influencer promotions, Product specific social media posts, Guide based blog posts

content type for FMCG

Content marketing for real estate:

With a recent influx of the real estate market in India, developers are making a move into the online space to boost their project promotions further. As always, the competition is fierce, so the best reach towards consumers decides the big winner. Considering how huge the real estate industry is, having an online presence for developer and broker, while also complementing each other’s presence, is vital for the success of a real estate brand in the online space.

Best Platforms:

Facebook, Google AdWords, WordPress Blog, Twitter

Content Type:

Emailers, Helpful blog posts (Tips/How-to), Influencer promotions, Product specific social media posts, Landing pages

content type for Real Estate

Content marketing for lifestyle brands:

Lifestyle brands, especially those in the fashion industry, have a mainstay in the digital marketing space. To get better online presence, lifestyle brands must be appealing both to targeted consumers and businesses.

Best Platforms:

Facebook, Instagram, Google AdWords, WordPress Blog/Landing Page, Twitter, YouTube

Content Type:

Emailers, Helpful blog posts (Tips/How-to/Lists/Guides), Influencer promotions, Product specific social media posts, Video Promotions

content type for lifestyle brands

We end by quoting a famous line by David Ogilvy, “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine”. Content marketing is the most trusted and honest form of marketing and one that is sure to go a long way in establishing a healthy relationship with your Target Audience.

Are there any innovative content strategies you’ve cooked up? Feel free to share the in the comments below.

9 Ways to leverage Local SEO and Google Maps for your Business

When it comes to search engine optimisation (SEO) and digital marketing for your business, one must pay attention to things beyond just their own website, especially if you own a local business. In the past couple of years, digital marketers have gradually understood the importance of strong online marketing efforts that include local SEO and Google Maps (or Google My Business) as well. Read our blog on Demystifying the Basics of Search Engine Optimization if you getting started on this for the first time.

If you think it’s enough to just optimise your website to perfection, then you are on the wrong path. Since July 2014, Google uses an algorithm called Pigeon. This is one of the Google’s local search algorithm updates. The aim of this algorithm is to increase the ranking of local listings in a search.

The changes in the ranking made by this algorithm are also shown in the Google Maps’ results. In other terms, when a person searches for a particular kind of business in a locality, the results will be based on user location and the listing available in the local directory.

For example, if you are searching for Spas in Chennai on Google, the search result will be like this:

spas in chennai - 1

Even before the pages are ranked, there will be three map listings. The map listing will also have a toggle button – “More Places” that allows you to check for more map listings. Similarly, another search result for “Bakeries in Egmore” shows this result:

bakeries egmore - 2

When a person searches for “bakeries, Egmore” in the query box, he gets a result where there are three map listings and 5+ organic listings. So, even if you have the best website, it might be there at the 8th or ninth position. How many users would scroll down all the way through 8 or more entries to click on the actual website?

The amount of people who will reach until end of the page will definitely be way lesser than the ones who would click directly on the map listing or any organic listing. Hence, you must constantly watch these listings and optimise your presence in the map and directory sites. The 3-pack map listings by Google can be a marketing game-changer for your business for these have a highly-valuable exposure, thus generating quality traffic and new customers.

Here are some of the best practices that you must follow to implement a successful Google Maps Marketing and Local SEO strategy.

1. It’s is important to maintain a physical address for your business

No matter whether your business is B2B or B2C, it is important to maintain a local address for your company. This is important to rank in the Google local 3-pack map listing. Also, having a local address is an important search engine factor for local SEO. Google has reported that there is an increase in queries containing “near me” – for e.g.  restaurants near me or salons near me. The distance from the location of the user is critical in these searches.

2. Set up and maintain a Google My Business Account

Your Google My Business (GMB) account plays a major role in Google Maps Marketing and local SEO. In fact, your GMB determines and has an effect on your online presence in Google Maps, Search, and G+.

Google My Business offers a simple and easy way for you to create a listing for your business. You can also claim an existing one. You must just make sure that all the information listed in your GMB page is accurate and complete. It also gives you the ability to put up pictures of your business or a 360 degree view of your interiors. It’s also important to choose the most appropriate category to list your business. This can have a direct impact on what kind searches you show up for. What’s more? GMB is free.

3. Concentrate on your business’ NAP

Your business’ NAP – Name, Address, and Phone Number should be consistent in both your GMB page as well as on your website. Also, make sure that your business’ NAP appears exactly the same across the web on third-party websites, directory listings, and social media profiles. These citations, i.e. your company’s NAP in other websites and listings, determine the legitimacy of your business and its beneficial if your NAP is available in various websites.

4. Have a separate web page for each of your product or service

Your business might have multiple products or services. Dedicating a separate web page for each and every type of product and service can help in optimising every page. In other words, instead of over-optimizing a single page with a lot of keywords, you can optimise each page of your website with the relevant set of keywords around a theme. It doesn’t mean you need to have a page for every keyword, but make sure each type of product/service and each service area (i.e. locations) are covered.

5. Create mindful citations

Be it a citation in Zomato for your business or a mention on another website, you must make sure that the mentions are made sensibly. If you can build citations in trustworthy websites and good listing directories, you can increase the value of your local SEO significantly. Do also check out our infographic on 21 SEO Link Building Techniques.

Some of the things that you need to keep in mind while creating or building citations are:

  • Make sure that any citations about your business in 100% accurate, especially the NAP.
  • Remove or place a request to remove any duplicate listings in listing directories.
  • Try to build mentions in websites that are relevant to your industries.

6. Work towards generating Google Reviews (of course, positive ones)

Reviews in Google Places are a crucial ranking factor for the search engine. Having good reviews in Google will definitely assist you in being listed in the Google 3-pack map listings. You can ask your customers to leave a review. Alternatively, you can also offer incentives or discounts on next purchase for customers who review your service or product on Google. Even reviews from social media channels are now displayed on Google. You may also find it interesting to read our blog on Why Social Media Matters for SEO?.

7. Embed Google Maps on your site

Last but not least – embed the Google Map of your business’ location on your website in the “contact us” page. This technique is a proven way to boost the SEO value of your website. This needs to be combined with Local Schema to give Google complete visibility on what kind of business is being run.

Many business owners have found Google Maps and Local SEO marketing to be intensely helpful and beneficial for their businesses. Have you started applying these best practices? Let us know in the comments below.

8. Make sure your website & blog are super fast

In recent times there has been a lot of talk on website speed and implementation of AMP (Accelerated Mobile Pages) to ensure that experience on mobile and desktop is fantastic. This is critical even for a local business because blog content focussed on your city or location of business can be crucial in attracting the right audience. For example, one of our most popular blogs is on marketing events in Bangalore and we created this to target marketing professionals in the city when we first launched our services there.

marketing events in bangalore -3

9. Build a brand

Google and other search engines are starting to not only reward content that is customised to users (in this case content can be customised to a local audience) and they continue to show preference for sites and brands that users already know of. Hence its critical to keep track of how many users are searching for your brand (Google Analytics and Google Search Console can help with that) and not just for the product & service that you are offering.

Content Marketing in 2017 – Digital Chai Pe Charcha, Bengaluru

The second edition of the Digital Chai Pe Charcha in Bengaluru was held on 9th Dec, 2016. We had an audience of 25 including entrepreneurs, professionals, digital marketers and social media influencers taking active part in the discussion. The topic of discussion was achieving content marketing success in 2017 and beyond.

img_20161209_162716354

We had done a similar discussion on content marketing in Chennai in early 2016.

You may find it interesting to read our other blogs on Content Marketing.

 

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