Digital Marketing by Real Estate Developers in Bangalore

The real estate industry in India and Bangalore in particular is growing rapidly with real estate companies establishing new developments in and around the city. Real estate developers are also using digital marketing to update their clients and potential clients on the new projects and any exciting news that they may have.

From opting for a responsive website to having engaging social media content across channels, real estate developers are including digital marketing as part of their marketing and sales strategy. Keeping this in mind, we have put together a detailed report on the digital marketing strategies of some of the top real estate developers in Bangalore.

Mantri Developers

With developments ranging from residential to retail, from commercial to hospitality sectors, Mantri Developers are one of the few real estate businesses that have provided high-quality properties that match the current trends and future needs.

Website:

Mantri Developers have a descriptive website that covers details of all their projects elaborately.

Key features:

  1. Live chat
  2. Email Sign-up and Newsletter Subscription
  3. Mobile responsiveness

Website Insights:

Total visits Avg time on site Page views Bounce rate
46.2K 0:02:57 3.8 49.58%

 

UX Audit: From a user’s perspective, this website has a lot of useful information.  However, a more organized and spacious layout would connect better with the users and improve their experience.

SEO:

Moz Rank: They have a Moz Rank 40 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 47/100.
  2. For Desktop Site their speed is 59/100.  

Social Media Presence:

Twitter: They have an active Twitter account with around 3k followers. They do 4 to 5 tweets per week and have many promoted tweets too. The tweets are good from the users’ perspective. However, the engagement is low.

mantriblr- Twitter

Facebook: They also have an active page with only organic posts and around 20k followers. Although they have tried interactive posts like the one shown below,  the engagement is quite low. However, they can try to boost their posts to make it reach masses.

Mantri-fb

LinkedIn: They have a LinkedIn business page with around 4k followers. No recent updates are there in the page, but the older posts have good engagement. They respond to the comments on posts, which gives really good impression to the audiences.

YouTube: They have an active YouTube account with 164 subscribers. They post one or two videos every month which has good engagement.

Their Google+ and Instagram Pages are not active.

Content Marketing:

They have a WordPress blog, but the last post was in August 2013. Blogs can give them a lot of traffic, so they should start posting at least one blog per month.

 

Real-Estate-Infographic-V2-Mantri-Developers

Prestige Developers

Prestige Developers is a real estate company that has triumphantly built a lot of residential, commercial, retail, leisure & hospitality based properties.

Website:

Prestige Developers have a common website, which covers detail of all their projects across all the cities they are serving currently. Their website is mobile responsive.

Website Insights:

Total visits Avg time on site Page views Bounce rate
147.7K 0:02:56 2.89 54%

 

UX Audit: The elite images rolling in the banner connects the user to the luxury of the brand. The main menu could have been more prominent, instead of being placed against the sliding banners, but that apart, the site has very nice organization of the project information – presented state-wise and sorted by price.

SEO:

Moz Rank: They have a Moz Rank 42 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 63/100.
  2. For Desktop Site their speed is 88/100.  

Social Media Presence:

Twitter: They have an active Twitter account with around 2.5k followers. They do 10 to 12 tweets per week and have no promoted tweets. The tweets are mostly about their projects or on reasons to buy property. And the engagement on tweets is decent.

Prestige Group-Twitter

Facebook: This is also an active page with around 4 lac followers. All posts are organic and the engagement is low. They have almost same posts on Facebook as the ones they have posted on Twitter.

       Prestige Group-fb    

LinkedIn: They have a LinkedIn business page with around 3.5k followers. The page is active and engagement is also decent but they are posting same content on all the channels. They should differentiate the content as the audiences are different in different channels of Social Media.

YouTube: They have a YouTube account with 867 subscribers but it is not active. The last post was posted a year ago.

Their Google+ is not an active account, and they don’t have Instagram Page.

Content Marketing:

They don’t have any blog linked to their website. Blogs are a very good source of traffic and link building, so they should start a blog and link it to their website.

 Real-Estate-Infographic-V2-Prestige-Group

Tata Housing

Tata Housing is one of India’s leading real estate developers. It is a closely held public limited company and is a subsidiary of TATA Sons.

Website:

They have a website that covers details of all their current projects. Website has many tools like EMI calculator, Property finder, etc. and has a payment option as well.

Key Features:

  1.   Enquiry form
  2.   Mobile responsiveness

Website Insights:

Total visits Avg time on site Page views Bounce rate
144K 0:01:47 2.72 65.56%

 

UX Audit: The website comes with a clean layout and a very neat color scheme. One of the hugely useful utility – Search, is well planned here. User experience could be enhanced by placing the search in the primary top portion of the layout – so that it is easily discoverable. Every internal page corresponding to a project, has a different color scheme suited to the image. Even though the common practice is to maintain color consistency across pages, from the UX perspective this is indeed appealing.

SEO:

Moz Rank: They have a Moz Rank 39 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 80/100.
  2. For Desktop Site their speed is 82/100.  

Social Media Presence:

Twitter: They have an active Twitter account with around 14.5k followers. They do 3 to 4 tweets per week and don’t have promoted tweets. They have a diverse set of tweets ranging from customer testimonials to the initiatives they have taken in general. The engagement on tweets is good.

Tata Housing-Twitter

Facebook: This is also an active page with around 2 lac followers. All posts are organic and the engagement is good. They have interesting posts like the one shown below:

Tata Housing-fb

LinkedIn: They have a LinkedIn business page with around 12.5k followers. The page is active, and the engagement is also good. Content is exactly same as what they have posted on Twitter.

YouTube: They have an active YouTube account with 1187 subscribers. They post 1 video every month mostly about their new projects.

Their Google+ is active with around 600 followers, and their Instagram account is not active.

Content Marketing:

They have a blog which is linked to their website. The blog is not active as last post was on 6th Jan 2016.

 Real-Estate-Infographic-V2-Tata-Housing

Sobha Developers

Founded in 1976, Sobha Group is one of the largest real estate organisations in India and the Middle East. Today, they have presence in 24 cities and 13 states across India and throughout the Middle East.

Website:

They have a website that covers detail of their current project in all the cities they are serving in India, and they have an option to go directly to Dubai site.

Key features:

  1. Email Newsletter Subscription present
  2. Mobile responsiveness

Website Insights:

Total visits Avg time on site Page views Bounce rate
226.8K 0:03:10 3.3 59.85%

 

UX Audit: The submenus on the main menu are very interesting, with an image and well placed submenu items. Even for mobile, the menu is optimized well. The banner is the most informing entity of their website. It covers all the deals, promotions, new launches, etc. Usually extensive sliding banners don’t work, from user perspective. However, since the information below the banner is very minimal, the user has a better opportunity to focus on the extensive banner.

SEO:

Moz Rank: They have a Moz Rank 32 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 67/100.
  2. For Desktop Site their speed is 75/100.  

Social Media Presence:

Twitter: They have an active Twitter account with around 2k followers. They do 5 to 6 tweets per day, which is a lot as compared to their competitors. They have a diverse set of tweets ranging from their new projects to the general industry based news. Despite these, engagement is low on tweets.

Sobha Ltd.-Twitter

Facebook: They have an active page with around 5.5 lac followers. All posts are organic, and the engagement is good. They have interesting posts like customer testimonial which is shown below:

    Sobha Ltd-fb.       

LinkedIn: They have a LinkedIn business page with around 15k followers. The page is active and engagement is also good. Content is almost same as what they have posted on Facebook.

YouTube: They have a YouTube account with 466 subscribers but it is not very active. The last post was 8 months back.

Their Google+ is active with around 515 followers, and their Instagram account is not active.

Content Marketing:

They have a blog which is not active. They do not have any mention to their blog on their website.

Real-Estate-Infographic-V2-sobha

Century Real Estate

Century Real Estate prides itself on being an integrated, full-service landholdings development company that offers the best real estate & property developers in Bengaluru.

Website:

They have a descriptive website, which covers detail of their current project in all the cities they are serving in India.  

Key features:

  1. Live chat
  2. Mobile responsiveness

Website Insights:

Total visits Avg time on site Page views Bounce rate
20.5K 0:04:48 3 46.54%

 

UX Audit: The elevation overview image used in the banner is very attractive. It gives a very detailed idea of the luxury and environment of the residential project. The location sorter-tab is a good utility to filter residential projects in specific areas. The slide-in enquiry form looks neat and works comfortably.

The section ‘Bangalore – the place to be’, is well aligned with the idea of living in a place overlooking green luxury – the strength of their residential project.

SEO:

Moz Rank: They have a Moz Rank 27 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 69/100.
  2. For Desktop Site their speed is 70/100.  

Social Media Presence:

Twitter: They have an active Twitter account, but the followers are very less; it is around 50 only. They do 5 to 6 tweets per week, but the engagement is very low. Some of the tweets are interesting which give emphasis on Call-To-Action as the one mentioned below:

Century Real Estate -Twitter

Facebook: They have an active page with around 47k followers. Some posts are organic, and some are boosted, and the engagement is good overall. They have interactive posts like the one shown below:

       Century Real-fb    

LinkedIn: They have a LinkedIn business page with around 1.2k followers. They don’t have any post on their  page till now.

YouTube: They have a YouTube account with only 13 subscribers and it is not very active. They post once in around 3 months.

Their Google+ is not active, and they don’t have Instagram account.

Content Marketing:

They have an active blog which is linked to their website. And they have newsletter sign-up option for their blog.

Real-Estate-Infographic-V2--Century-Housing

Puravankara Group

The Puravankara Group commenced operations in Mumbai and has established significant presence in the metropolitan cities of Bangalore, Kochi, Chennai, Coimbatore, Hyderabad, Mysore and overseas in Dubai, Colombo and Saudi-Arabia.

Website:

They have a website with categories for cities they are serving in India and then cities have description of their current projects.  

Key Features:

  1. Live chat
  2. Email Newsletter Subscription present
  3. Mobile Responsiveness

Website Insights:

Total visits Avg time on site Page views Bounce rate
91.4K 0:01:44 2.2 67.51%

 

UX Audit: They have a very interesting drop down menu with all their residential projects listed. The supporting icons plus location information makes way of navigating to residential options more convenient.

SEO:

Moz Rank: They have a Moz Rank 35 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 53/100.
  2. For Desktop Site their speed is 48/100.  

Social Media Presence:

Twitter: They have an active Twitter account but the followers are very less, it is around 360. They do 5 to 6 tweets per week but engagement is low. Most of the tweets are themed around investment like the one shown below:

Puravankara-Twitter

Facebook: They have an active page with around 37k followers. The posts are organic and have decent engagement.

LinkedIn: They have a LinkedIn business page with around 4k followers. They don’t have any post on their page till now.

YouTube: They have an active YouTube account with around 400 subscribers.

Their Google+ is not active, and they don’t have Instagram account.

Content Marketing:

They have a blog, but it is not active. It  is also not linked to their website. The last post was in 2014.

 Real-Estate-Infographic-V2-Puruvankara

Ozone Group

Ozone Group one of the top builders in Bangalore & Chennai among the real estate construction companies.

Website:

They have a website with description of their projects on the banner images, which is very visual and catches the attention.

Key Features:

  1. Enquiry Form
  2. Email Newsletter Subscription is Present
  3. Mobile Responsiveness

Website Insights:

Total visits Avg time on site Page views Bounce rate
72.2K 0:01:23 1.76 72.22%

 

UX Audit: The information architecture of this page is very well-planned. Banner information with different projects and their status, makes it a valuable source of information. The website has a very well-built footer with latest news, enquiry form, and contact us.

SEO:

Moz Rank: They have a Moz Rank 35 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 69/100.
  2. For Desktop Site their speed is 85/100.  

Social Media Presence:

Twitter: They have an active Twitter account with around 1.5k followers. They do 2 to 3 tweets per week, but engagement is low. Most of the tweets are informative, like the one shown below:

Ozone Group-Twitter

Facebook: They have an active page with around 1 Lac followers. The posts are organic and have decent engagement. They have many images posted for different occasions.

LinkedIn: They have an active LinkedIn business page with around 800 followers. They have posts related to their achievements and activities on their page.

YouTube: They have an active YouTube account, but the subscribers are less. They have almost one video upload every week.

Their Google+ is not active, but the Instagram account is active with similar posts as Facebook.

Content Marketing:

They have a blog which is active, and it is linked to their website. Content is mostly about their projects.

 Real-Estate-Infographic-V2-Ozone-Group

Total Environment

Architect led design company in real estate development, Total Environment creates luxury apartments and villas for sale in India.

Website:

They have a website with very less content. They have put images of all their projects and every image has a small description of the project.

Key Features:

  1. Enquiry Form
  2. Mobile Responsiveness

Website Insights:

Total visits Avg time on site Page views Bounce rate
10.7 K 0:04:42 11.86 22.30%

 

UX Audit: The image slider is very different from the usual websites. It focused on every facility that the residence provides, thereby giving the user an entire perspective of what they’re signing up for.

On the con-side, there is no evident attractive information about their residential projects; the user might lose out on the purpose of the page

SEO:

Moz Rank: They have a Moz Rank 21 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 91/100.
  2. For Desktop Site their speed is 96/100.  

Social Media Presence:

Twitter: They have a Twitter account with only 100 followers. The account is not active, last tweet was in April.

Facebook: They have an active page with around 15k followers. The posts are organic and have good engagement. They have interesting posts like the one shown below:

Total Environment-fb

LinkedIn: They have a LinkedIn business page with around 2k followers. They have very few posts that are about job openings only.

YouTube: They don’t have an YouTube account.

Both their Google+ and Instagram are not active.

Content Marketing:

They do not have a blog.

 Real-Estate-Infographic-V2-Total-Environment

Nitesh Estates

Nitesh Estates is the luxury real estate brand, which has developed state-of-the-art homes, hotels, office buildings and shopping malls in India.

Website:

They have descriptive and visually appealing website, which tells about their projects and promotional activities in detail.

Key Features:

  1. Email Newsletter Subscription is present
  2. Mobile Responsiveness

Website Insights:

Total visits Avg time on site Page views Bounce rate
17K 0:04:30 3.9 29.11%

 

UX Audit:

  1. Convenient categorization of content along the home page.
  2. Nice clear images of the property, enhances the look of the page.
  3. The content of the page really communicates trust via sections like ‘Ambassador banner’ and ‘Commitment to Excellence’.

SEO:

Moz Rank: They have a Moz Rank 31 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 52/100.
  2. For Desktop Site their speed is 65/100.  

Social Media Presence:

Twitter: They have an active Twitter account with around 9k followers. They do 5 to 6 tweets per week, but engagement is low. They have tried engaging in campaigns like the one shown below:

Nitesh Estates-Twitter

Facebook: They have an active page with around 42k followers. The posts are organic and have decent engagement. They have many posts that talk about the facilities they have in their projects like the one shown below:

Nitesh Estates-fb

LinkedIn: They have an active LinkedIn business page with around 3k followers. They have posts related to their projects and the engagement is good on their page.

YouTube: They have an active YouTube account with around 1.2k subscribers. They have almost 2 to 3 video uploads every 2-3 months.

Their Google+ is not active but the Instagram account is active with similar posts as Facebook.

Content Marketing:

They have a blog which is active and it  is on their website. Content is very diverse ranging from general topics of real estate to specific topics like tour of their property.

 Real-Estate-Infographic-V2-Nitesh-estates

Brigade Group

Brigade Group is a  real estate and property developer in Bangalore & the rest of South India since 1986.

Website:

They have very colorful website, which tells about their projects across various cities. Their website is Mobile responsive.

Website Insights:

Total visits Avg time on site Page views Bounce rate
99.7K 0:01:55 2.22 58.56%

 

UX Audit: Quick Finder turns out to be an excellent feature and well-placed to a user’s visibility. Categorizing their properties based on  Commercial, Retail and Hospitality is very thoughtful. However the second half of the website could have maintained a more prominent and vibrant color theme like the first half of the site.

SEO:

Moz Rank: They have a Moz Rank 40 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 55/100.
  2. For Desktop Site their speed is 69/100.  

Social Media Presence:

Twitter: They have an Twitter account with around 150 followers. The account is not active, and the last tweet was in 2015.

Facebook: They have an active page with around 13k followers. The posts are organic and engagement is low. They have tried interactive posts but still the engagement is low as the one shown below:

Brigade Group-fb

LinkedIn: They have an active LinkedIn business page with around 9k followers. They have posts related to their projects and the engagement is decent on their page.

YouTube: They don’t have YouTube account.

Their Google+ is not active, and they don’t have an Instagram account.

Content Marketing:

They have a blog, which is on their website. It is not active; last post was in December 2015.

 Real-Estate-Infographic-V2-Brigade-Group

DRA Group

3 decades of delivering Quality Homes has made DRA a name synonymous with quality apartment constructions in Bangalore.

Website:

They have a website with good description of their ongoing as well as upcoming projects.

Key Features:

  1. Enquiry Form
  2. Mobile responsiveness

UX Audit: Each of the individual projects has a set of features that can viewed by a simple click, and all changes being reflected in a single space. This is a very simple navigation.

SEO:

Moz Rank: They have a Moz Rank 19 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 39/100.
  2. For Desktop Site their speed is 47/100.  

Social Media Presence:

Twitter: They have an active Twitter account with around 300 followers. They do 4 to 5 tweets per week but engagement is low. Most of the recent tweets are about their new project.

Facebook: They have an active page with around 25k followers. The posts are organic and have decent engagement. They have most recent posts only about their new project.

LinkedIn: They have an LinkedIn business page with around 80 followers. They have no posts till now.

YouTube: They don’t have a YouTube account.

Their Google+ is not active and they don’t have Instagram account.

Content Marketing:

They don’t have a blog.

  Real-Estate-Infographic-V2-DRA-Group

Casa Grande

Casa Grande defines designs and develops quality livings spaces and operates in niche residential segments like luxury villas and apartments in Chennai, Bangalore, Coimbatore and Cochin. The company also sells plotted development spaces. Projects in the pipeline are to the tune of around 2500 crores in the luxury apartments and villas category across these 4 geographies.

Website:

They have a website which is visually appealing with big banner images, info-graphics and video testimonials from clients.

Key Features:

  1. Live Chat
  2. Email Newsletter Subscription is present
  3. Mobile responsiveness

Website Insights:

Total visits Avg time on site Page views Bounce rate
76K 0:05:29 3.21 43.02%

 

UX Audit: The semi-parallax look adds a luxurious feel to the general theme of Casa Grande. The well laid-out contact information at the top of the page facilitates easy contact. The feature that shows the number of completed, ongoing, and upcoming projects. Clean color theme of the website and well organized layout is a great advantage.

SEO:

Moz Rank: They have a Moz Rank 22 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 69/100.
  2. For Desktop Site their speed is 76/100.  

Social Media Presence:

Twitter: They have an active Twitter account with around 2k followers. They do 4 to 5 tweets per week, but engagement is low. Most of the tweets are same as the ones posted on Facebook.

Facebook: They have an active page with around 1.2 Lac followers. The posts both organic as well as sponsored posts have decent engagement. They have some engaging posts like the one shown below:

Casa Grande-fb

LinkedIn: They have an active LinkedIn business page with around 490 followers. They have posts related to their offers but the engagement is very low on their page.

YouTube: They have an active YouTube account but the subscribers are around 200 only. They have almost two video uploads every month.

Their Google+ is active but engagement is low, and they don’t have a Instagram account.

Content Marketing:

They have a blog which is active and it  is linked to their website. They post almost twice per month which is good as compared to their competitors.

 Real-Estate-Infographic-V2-Casa-Grande

Asset Builders

Website:

They have a website with description of their projects and  lot of content related to their mission/ vision. They have videos of testimonials by their clients.

Key Features:

  1. Live Chat
  2. Email Newsletter Subscription is present
  3. Mobile Responsiveness

UX Audit:

  1. A long scroll page with all information laid out in a very appealing manner.
  2. A very different set of visual elements like project details in tabs, featured works in the slider, and various testimonials from client builds trust as a brand from the user perspective.

SEO:

Moz Rank: They have a Moz Rank 24 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 43/100.
  2. For Desktop Site their speed is 54/100.  

Social Media Presence:

Twitter: They have an active Twitter account with around 150 followers. They do 4 to 5 tweets per month which is low as compared to competitors. The engagement is low on their posts.

Facebook: They have an active page with around 8k followers. The posts are organic and have decent engagement. They post once a week mostly.

LinkedIn: They have an active LinkedIn business page with around 100 followers. They have posts related to their achievements and activities on their page but the engagement is low.

YouTube: They have an active YouTube account but the subscribers are less. The last video they uploaded was 9 months back.

Their Google+ is active, but they don’t have Instagram account.

Content Marketing:

They have a blog tab on their website but after clicking it is re-directed to their home page only.

  Real-Estate-Infographic-V2-Asset-Property

Mahindra Lifespaces

Mahindra Lifespaces is one of the most reputed real estate property developers and they provide a one stop solution for NRI investment in India.

Website:

They have a website which is very colorful and interactive.

Key Features:

  1. Enquiry Form
  2. Mobile Responsiveness

Website Insights:

Total visits Avg time on site Page views Bounce rate
56.6K 0:02:19 1.76 65.56%

 

UX Audit: Using green as a theme is very impressive to an audience in real-estate. The simple and clean design appeals to the user’s experience. Sticky enquire and book now buttons, really serve the purpose of contacting, comfortably.

SEO:

Moz Rank: They have a Moz Rank 41 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 66/100.
  2. For Desktop Site their speed is 79/100.  

Social Media Presence:

Twitter: They have an active Twitter account with around 1k followers. They do 2 to 3 tweets per week but engagement is low.

Facebook: They have an active page with around 1 Lac followers. They have both organic as well as sponsored post and have decent engagement. They have some video posts that are quite interactive.

LinkedIn: They have an active LinkedIn business page with around 22k followers. They have posts related to their projects mostly and the engagement is decent.

YouTube: They have an active YouTube account but the subscribers are less. They have almost 2 to 3 video uploads every month.

Their Google+ is not active and the Instagram account is active but engagement is low.

Content Marketing:

They have a blog which is active and it  is on their website. Content is diverse which ranges from general real estate topics to specific topics like their projects.

Real-Estate-Infographic-V2--Mahindra-Life-Spaces

Godrej Properties

Godrej Properties has been instrumental in the construction of Residential, commercial and township projects across 12 major cities in India & continues to be.

Website:

They have a website with all the information needed but it is very simple in terms of design. They have all the information on the banner images which is very visual.

Key Features:

  1. Enquiry Form
  2. Mobile responsiveness

Website Insights:

Total visits Avg time on site Page views Bounce rate
209.2K 0:01:20 2.05 72.01%

 

UX Audit:

  1. A very simple design layout without any cluttering elements, garners user attention.
  2. The information in menus is very well organized, promoting navigational convenience.
  3. Their ‘Book Online’ feature is a well built utility.

SEO:

Moz Rank: They have a Moz Rank 46 for Domain Authority.

Website Speed:

  1. For Mobile Site their speed is 41/100.
  2. For Desktop Site their speed is 57/100.  

Social Media Presence:

Twitter: They have multiple Twitter accounts according to projects.

Facebook: They have multiple Facebook accounts according to projects.

LinkedIn: They have an active LinkedIn business page with around 33k followers. They have posts related to their activities and the engagement is good.

YouTube: They have an active YouTube account with around 550 subscribers. They have almost one video upload every week.

Their Google+ is active and in Instagram account they don’t have any posts.

Content Marketing:

They have a multiple blogs for various summits and projects.

Real-Estate-Infographic-V2-Godrej-Property

 

~Other contributors to this blog post are Allan William, Pournima Balasubramanian, Nandita Raman, Rohit Uttamchandani, Srilakshmi Indrasenan, and Akila Priyadarshini.

Social Beat is now in Bangalore

100+ delighted clients. 40+ member team. 3+ years of excellence.

That’s a summary of our journey in Chennai and we are proud to add another milestone in that journey – the launch of our new branch office in Bangalore.

We are now among the leading end-to-end Digital Marketing Partners in South India, offering the entire gamut of digital marketing services that include Website and App Development, Search Engine Optimization, Social Media Marketing, Digital Advertising and Influencer Marketing.

Our ROI-driven approach to digital marketing has helped us consistently deliver business results for clients across sectors including real estate, finance, e-commerce, start-ups, retail, FMCG and healthcare. We have partnered with over 100 clients including Citibank, Saint Gobain, Akbar Travels, Murugappa Group, Forum Mall, Urban Clap, Casa Grande, Dr. Mohan’s Diabetes Chain, Raintree Hotels, India Home Health Care, Sulekha.com, Cambridge English, JVC Headphones amongst others.

Here are our social media mavens busy at work at the Bangalore office!

IMG_1244

 

With a strong result-oriented team and a proven track record, we look forward to delighting clients in Namma Bengaluru. Feel free to reach out to us at [email protected] or drop by at our office.

Our Bangalore Address: Social Beat, 22, 15th Cross Rd, Sector 4, HSR layout, Bengaluru, Karnataka – 560102

Learnings from Social Media Week, Bangalore

It was a full house at the Social Media Week, Bangalore this year! A great line up of speakers and interesting mix of panel discussions kept us all hooked to our seats. The event was organized over two days and witnessed some great industry experts share their knowledge and experiences with the crowd. Be it two 18-year-old drop outs building a child-caring app – ‘MyChild’ which is now used in more than 135 countries or a ladysingle-handedlyy fighting against one age-old social stigma – Menstruation by using comic books and social media – It was everything a Social Media Week should be.

The event started on a high note with India’s Ad Guru, Prahlad Kakar’s session on Brand Building Through Story Telling. He took us through a journey we would never forget. Sharing stories from his personal life and experiences captivated the audience. A maestro at storytelling, he gave away some important tips on how to build a brand by telling its story in a manner that makes the brand a hero!

Following Kakar’s session, we had Arnav Ghosh from Blippar India talk about Visual Marketing and Changing Consumer Context. The session addressed the scope of Visual Search and how we’re moving towards a future where Physical reality and augmented reality will blend into one. He was highly lauded for his talk and presentation of Blippar, an app that turns everyday objects into consumer-centric interactions. We will be writing a blog post later this month on how Visual & Voice search are going to change digital marketing forever.

Speaking of Visual and Voice, how can one not mention one of the most interesting sessions on cricket by cricket journalists Prem Panicker, Gaurav Kalra and Bengaluru-based popular Twitter personality Ramesh Srivats. Cricket has not only changed as a game but also how people look at it now and what they have to say about every little aspect. Apart from taking part in debates and writing out blogs, Twitter has become the new medium to express or oppose one’s opinion. Though Twitter is infamous for its social media ‘Wars’, it has also given an option for fans to follow the game through live-tweeting. Ramesh agrees saying, “Discussions on cricket are like everything else on Twitter; part stupid and trolling, part insightful and intelligent.”

There were a couple of more interesting talks on People Intelligence and Monetizing Digital Content by Amartpreet Kaur and Mahesh Narayanan, Saavn respectively. There was a very interesting panel discussion with Ganga Ganapathi, VP, Ogilvy as the moderator and Anshul Chaturvedi, G.M, Wohoo and Anjali Gupta, IBM as panel members discussing on ROE (Return on Engagement). They talked about how digital has become an integral part of marketing strategies for brands and what engagement means to the brands. The three of them shared their views and thoughts on how to measure engagement and the effectiveness of campaigns online. Many a times engagement is a great short term goal before arriving at return on investment (which for many brands is leads, sales, revenue and referrals).

The evening continued on an exciting pitch and witnessed digital expert Kiruba Shankar shared his knowledge on the future of communication and how podcasts play an important role in it. The session was interactive and had a lot of guests sharing their thoughts and ideas. Kiruba himself has multiple podcasts which can be seen here.

Day one of the Social media week ended on an exciting note and anticipation for the second day was higher. Sandy Carter from IBM shared her views on Social Intelligence and how important it is for a marketer to identify negative and positive sentiments. She is responsible for IBM’s worldwide focus on startups and having her kickoff day 2 at the event was an absolute delight. She spoke at length at about how even startups are starting to leverage big data and actionable people intelligence to connect with consumers around the world. She gave an example of Chocolate Jhony who has been able to leverage SnapChat and other social media channels to expand to multiple geographies.

Following Sandy Carter’s sessions were various more interesting sessions on Influencer Marketing, Snapchat and on breaking a taboo through social media. A gripping debate on “The ugly face of influencer marketing” amongst some of the industry experts like Kiruba Shankar, NanditaIyer, Karthik Srinivasan and G.Nivedithwas probably one of the best sessions of the day. There was a lot of discussion on whether influencers should sell their soul by reviewing and writing about topics that they don’t personally use. For example, should a technology blogger partner with a beer brand or a fashion brand. Challenges faced by influencers were also covered and many of these are similar to the Influencer Industry Report we had launched earlier this year.

There was also a stand-up comedy by Satish Perumal whose rib-ticklers cracked up every single soul in the room! His joke of the day had to be – In a city where people are dying because of potholes, the only person who can use a helipad has left the country!

A jolly-good week with people from all walks of life coming together to tell their story on how social media – a medium – is more than just Sharing, Liking or Commenting, was what SMW’16 was all about. While leaving the event with the same enthusiasm was one thing, learning to ‘Tell A Story To Sell Your Brand’ was another insight that we take back to our working desks.

For those who could not make it to the event, here are some key bytes from the sessions from both the days –

Storytelling is the heart of every communication” – Mr. PrahladKakar

Visual Marketing is the bridge between the physical and digital worlds” – Arnav Ghosh, Blippar

Content is always paid for, either the brand pays for it or the users pay directly to consume the content” – Mahesh Narayanan, Saavn

A brand is the strongest when it is clear about what it has to offer to its customers” – Ganga Ganapathi, VP, Ogilvy

As the industry matures, most Influencers will have disclosures and be more true to their identity” – Kiruba Shankar

Social media gives you a new kind of surround sound from cricket matches. – PremPanicker

Social intelligence moves the needle of your social media presence to social business”. – Sandy Carter, IBM

Occasional trending does not build long-term emotional connect with consumers” – Alokedeep Singh, Titan

For those who attended the event, do share your experiences and highlights in the comments below!

Innovative Campaigns by Funded Startups in Bangalore

India’s Silicon Valley, Bangalore boasts of over 1700 startups and is considered as the world’s second fastest growing startup ecosystem. The city has some of the most successful and funded startups such as Flipkart and Urban Ladder. So what makes these startups so successful?

Great Product + Great Marketing = Successful Startup

Startups are leveraging digital marketing effectively and marketing themselves on a shoe-string budget to drive brand awareness and sales. Here is a look at some of the innovative social media campaigns by funded startups in Bangalore.

#DoThumbThing by Flipkart

Founded by:  Sachin and Binny Bansal

Funding so far: $3.2 billion in 12 rounds from 16 investors

Flipkart is one of India’s largest ecommerce portals to buy a wide range of products including electronics, books, clothing and accessories.

Flipkart, known for its innovative social media campaigns, came up with a campaign to create a buzz around the revamped mobile application and increase new users. They came up with a hashtag #DoThumbThing. The idea of this campaign was – people use their thumb to do almost all their activities on their phone, so now use the power of your thumb to shop for anything on your app.

do the thumb thing

As part of the campaign, the brand did the following things:

  • Thumb main hain Dum! #DoThumbThing
  • Shop on the Flipkart Mobile App & get a voucher worth Rs. 150 from Book My Show! #DoThumbThing
  • Convenient shopping now at your fingertips. #DoThumbThing with the Flipkart Mobile App!
  • Tweet how your thumb has changed the world & win a power bank!  #DoThumbThing
  • Dress up your thumb and win  #DoThumbThing contest on @instagram

The campaign worked so well that the app on the Play store got a rating of over 4.3 with installs in the range of 10 Million to 50 Million.

Launch video 1

Launch video 2 

#SalesmanWaliBra by Zivame.com

Founded by: Richa Kar and Kapil Karekar

Funding so far: 8 million in series A and B funding

Zivame.com is a leading website to buy lingerie with over 2000 lingerie styles to choose from. Zivame.com last year ran a #‎SalesmanWaliBracampaign for all the victims of bra shopping tragedy where women have been forced to buy lingerie from sales men who are not competent.  Zivame.com – the lingerie expert asked their women followers on social media to share their various horror and awkward stories.

salesmanwalibra

The quirky visuals, gifs and campaign hashtag coined by Zivame created a buzz on all platforms and created a good brand recall for Zivame.

#TheHomecoming by Urban Ladder

Founders: Ashish Goel, Rajiv Srivatsa

Funding so far:$77M in 4 Rounds

Urban Ladder is an online furniture and home décor company with presence in 12 cities across India.

#TheHomecoming

Late last year, the brand created a stir on social media by creating a short film “The Homecoming” to celebrate the essence of family.  This short but impactful film was created with a core objective of creating brand awareness among its target audience. The film showcases a couple taking a decision to move into their son’s home.

The beauty of this film is that it is a simple concept that strikes a chord with the common man and has a fundamental message that beautiful homes are not just made from fancy furniture but emotions and thoughts play an important role. The video garnered ~900K views on YouTube and has been shared on social media platforms widely.

#ChaloNiklo by Ola

Founders: Bhavish Aggarwal and Ankit Bhati

Total Equity Funding: $1.18B in 7 Rounds

Ola is one of India’s most popular cab booking app. It is the also the largest platform with 40,000+ cars across 22 cities and growing!

Ola has come up with many innovative campaigns and one of the most popular campaigns they did was the #ChaloNiklo campaign. The brand leveraged Twitter & Facebook by posting engaging photo ads and video ads featuring content of its #ChaloNiklo campaign. The Twitter Contest helped them create a buzz around the hashtag. Ola also directed people to its website with link ads in the News Feed and right column, and ran mobile app ads to drive people directly to its mobile app.

ola ola

Another interesting campaign that the brand ran was the #TypesOfFans social media campaign during IPL season 5.  The campaign offered a drivers’ view of the different types of cricket fans that they get to travel with during IPL season 5. They made a video dedicating it to crazy cricket fans and the amusing behavior that they display. They also conducted a contest on Twitter, where the brand was able to get entries from cricket fans and engage with them.

ola twit

Face of Courage by stlyetag

Founders: Sanjay and Yashodhara Shroff

Funding: Rs 50 crore in angel funding

Styletag.com is an online curated fashion and lifestyle startup.

Fashion brand Styetag launched a powerful campaign titled “Face of Courage” and the firm hired acid attack survivor Laxmi Agarwal to model its ‘Viva n Diva’ collection. Apart from this, the brand also announced that they would donate 30% of its revenue from this initiative to Agarwal and the Chhanv Foundation, which supports acid attack survivors.

styletag

“This initiative directly associates us with issues of importance,” said founder Sanjay Shroff, “thereby making us more recognizable to our clientele, the women of India.” The campaign did well on social media and the brand got recognition with a lot of stories, both online and offline.

styletag 2.jpg

#bobbymissing by Chumbak

Founders: Subhra Chadda

Founders: $2M in 2 Rounds

Chumbak sells designer t-shirts, tins, coffee mugs and other quirky Indian products. Chumbak launched #bobbymissing campaign to promote the opening of their New Delhi store to create a buzz and engage with their customers and fans on social media. They used a character from their popular Bobble Heads collection and constantly updated their pages with candid images announcing the spotting of the missing Bobble Head Bobby in various big events and cities, which got them good traction on social media. The campaign ended with Bobby finally making an appearance thus introducing their Delhi store.

bobby

 

Think we have missed out something? Let us know by leaving a comment!

Top Marketing Events in Bangalore

Events and Conferences are a great time to Network, Showcase your Product/Service and Learning from the best in your industry. But, choosing the best marketing events to attend can be a difficult task. Hence, we bring out our compilation of the top marketing events in Bangalore.

1. Click Asia Summit

Click Asia Summit is Asia’s largest digital marketing Summit which focusses on the digital transformation of business. This Summit follows a hybrid model that presents the speaker sessions and panel discussion together and help dive deeper into the topic of discussion. Click Asia Summit happens for 2 days in the month of April and speaker sessions usually run for an hour, which allows up to three speakers to deliver a twenty-minute talk in TED-style, followed by an open discussion with the audience. Time = money = learning is the motto of this event. They have 50+ global organisation partners, 60+ speakers, 400+global delegates, 50+ media partners across 20+ countries under their umbrella which offers a great deal of opportunity to network with top CXOs, leading marketers in the industry, agency heads, brand managers and almost everyone who are passionate about digital marketing.

Few highlights of Click Asia Summit 2016:

  • Ayal Steiner, MD of OutBrain for Asia Pacific gave an insight into how content marketing gives a complete picture of your brand storyline
  • Aryan Bonnici, MD of Hubspot discussed on the content marketing trends of 2016.
  • Robert Scoble’s digital food for thought on Entrepreneur in residence.

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2. The Smart CEO Startup 50 Conference & Awards

It is one of a kind, clutter-free conference that focuses on gathering high-end entrepreneurship knowledge from investors and entrepreneurs from various sectors. This flagship event by The SmartCEO Magazine aims to impact the Indian entrepreneurial ecosystem through thought -provoking discussions and knowledge-sharing sessions. Followed by this, is the Smart CEO Startup50 Awards that aims to reward, recognize and honor startup entrepreneurs who’ve built wonderful businesses in a short span of time.

Few highlights of The SmartCEO Startup50 Conference and Awards-

1.  Keynote Talk by Krishnan Raman, Founder & CEO, Flutura Decision Science about the importance of #First100Days
2. Investor Panel titled “VCs are from Venus, Entrepreneurs are from Mars”, spearheaded by Kae Capital’s Shubhankar Bhattacharya

3. 20-minute TED-Style talk by various successful entrepreneurs

4. Gala Awards Night to recognize and honor India’s Top 50 Startups from various sectors
5. Interactive session with leading entrepreneurs like Ashok Soota of Happiest Minds and K. Ganesh of Portea Medical & Growth Story
This year, the event is happening on 21st October at the Taj West End, Bengaluru. To register for the event, visit http://goo.gl/MjDrT4 now!

3. Surge Conference

Surge Conference is one of the largest marketing conferences in Bangalore which happens usually in February every year. Over 5000+ attendees from 72 countries made their way to attend this conference this year. The conference incorporates some of the best marketing minds from top companies in the world and also celebrities from Bollywood to add more spice to the conference.  Hence, not only you will have an exposure to all the marketing trends but you can have fun networking with your favourites in town as well.

Few highlights of Surge Conference 2016 were:

  1. Twitter’s GM of Developer Platform, Rich Paret, dazzled the stage and talked about the role of Twitter in the mobile revolution.
  2. Founder of the OnePlus, Pete Lau took through the vision of One plus, the brand being a silent killer and what we can expect next from the company.

Free tickets were offered to female entrepreneurs to attend this conference with a motive to increase participation from women.

 

3. Brand Owners Summit (AFAQ)

Every brand manager is the owner of their brand. They are the real brand ambassadors. The Brand Owners Summit gives unique opportunities for all the brand managers in the country to interact and share thoughts on brand building strategies. It is a 2 day Summit which happens in the month of March in Bangalore and the occasion is graceful by the presence of top branding strategists across the country. The Bangalore Brand Summit brings together Bangalore’s top brand owners and senior executives to discuss trends, debate ideas and share their knowledge. The event concludes with awards recognizing the hottest brands. If you are a branding freak, then this is the right place to know anything and everything on branding techniques. This summit focusses on complete learning experience from various brand gurus who are successful in shaping their brands, values and ideas.

Few highlights of Brand Owner’s Summit 2014 Bangalore:

  • Krishna Kumar Natarajan, MD and CEO of Mind tree explained how branding will directly have tangible effects on sales
  • Madan Padakki founder of Head Held high played videos on brand building which left the audience awestruck
  • Amuleek Singh of Chai point made a deep dive into mobile marketing

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4. Great Indian IT marketing Summit

Information technology cannot be marketed in a conventional manner. Digital channels like LinkedIn and Facebook are found to work well for IT marketing. It requires a lot of understanding and must be delivered in a simple yet effective manner to the target customers. This Summit is focussed on IT specific marketing fraternity and helps marketing leaders in IT industry to share their ideas on technology-driven marketing. This Summit takes place in the month of February in Bangalore. This Summit also takes pleasure in awarding top performers in the field of IT marketing who are popularly called as Chief marketing technologists.

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5. Social Media Week

Events like Social Media Week not only give an opportunity to meet people offline, who you have otherwise interacted on various online media, but also a chance to learn from others who are in this space. Just like a TED event it has multiple community organisers across the globe and provides an opportunity to organise an independent event during one of the editions of SMW conference. It is very easy to organise because of the standardised structure regardless of the location of the city.

SMW Bangalore opened its chapter in the year 2014. The Social Media Week will be happening in Bangalore from June 6 -10, 2016 which has a lot of buzz and popularity compared to the previous SMW with the progress of digital marketing in India. It is a worldwide conference that shares the best ideas from best minds on how social media is playing a key role in changing the business, society, culture around the globe. For the world active in social media platforms and conventional marketing seeing a dilution in terms of reach and ROI, this summit will give you insights on social media marketing and the various platforms which are gaining popularity.

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6. NASSCOM Product Conclave

This conclave regularly remains the talk of the town in the month of October every year. For product marketers, new product developers and product innovation seekers this conclave is the right platform to view some of the best product exhibits which can turn your way of thinking and helps in designing future products. For the budding entrepreneurs, you will realise the potentials of your idea and ground realities in the market. Events such as leap-frogging and speed-dating with investors will help you overcome the start-up shyness and fear of presenting your B plan to unknowns.

Few highlights of the Nasscom Product Conclave 2015:

Nasscom product conclave Bangalore 2015 conducted 5 major events namely:

  • Summit which included summits on design, IoT, growth hacks, cyber security.
  • Moonshot is an interesting hacking event where you have to find a strong solution to one of the biggest global problem.
  • Conclave which included Mainstage talks, Workshops, Panels, Roundtable, Huddles
  • Product showcases which included the showcase of 100+ innovative products
  • Maker Faire which was an exhibit of innovation, creativity and resourcefulness from across India
  • Connects which was a networking activity which included investor speed dating where you have to speed dates an investor, wow them and woo them in a short span of time

7. Global Mobile Internet Conference (GMIC)

Global Mobile Internet Conference made a debut to India in the year 2014 and was held in Bangalore in September 2015. With over 2700 attendees, 43 exhibitors, and 150 media representatives, GMIC has become India’s largest internet conference ever. The motive of this conference is to bring in innovation in the field of mobile internet to bridge industries and geographies and saw the participation of all leading companies in the space of mobile internet. It is a globally recognized conference where you get good opportunity to network with some of the top guys in the mobile internet space.

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Few highlights of GMIC 2015:

The GMIC 2015 had four stage of events namely

  • Innovator stage – GMIC main arena for speakers
  • Developer stage which featured new developing platforms and kits with focus on mobile tech developers
  • IoT track – Talks about connections which are turning the lifestyle into entirely new dimension
  • G-Startup – Platform for start-ups to enter into competition

 

Do feel free to comment below or reach out to us in case you feel any other event in Bangalore deserves to be a part of this list.

Social Beat at the Real Estate Digital Marketing Conference

Real-Estate-Digital-Marketing-Conference-Bangalore

Social Beat’s Rohit Uttamchandani, Head of Digital Advertising & Real Estate was one of the speakers at the Real Estate Digital Marketing Conference in Bangalore on the 22nd March 2016, where he spoke on how real estate companies can leverage content marketing effectively for branding and lead generation. The conference was attended by key decision makers from some of Bangalore’s leading real estate companies and included talks on social media marketing, measuring digital campaign ROI, driving sales through personal branding,  Internet of Things (IoT) and Virtual Reality.

Rohit-Uttamchandani-Real-Estate-Digital-Marketing-Conference

Rohit’s talk focussed on how content marketing, done right, can be a powerful tool to help real estate companies build their brand reputation online as well as generate leads in the long-term. To be successful in real estate content marketing in 2016 and beyond, one has to create content that is not only unique but also ten times better than the best content on that topic, anywhere on the internet. “10x Content” has become the new buzzword amongst advanced content marketers and the session talked about the ideation, creation and amplification of content for real estate with a clear focus on delivering business results. You can view the presentation from the talk below:

 

E-Commerce Product Photographers in Bengaluru

The way products are displayed online creates a great brunt on the buying choice of a customer. Amateur looking photographs can destroy a consumer’s expectations and trust on the website or the brand.  E-commerce websites need to display visually appealing products that will influence the customer to buy it from them, rather than making them prefer a brick and mortar store.

Business owners have spent a lot of money on building websites, hiring secured payment channels and other facilities. As a part of this checklist, it is time for them to look for people who would start taking photographs of their products and display on the website, in the most appealing way.

Here is a list of some top eCommerce Product Photographers and Studios in Bangalore.

G16 Studios
G16 Studios is one of the leading e-commerce product photography studios in Bangalore. They work with top Indian E-Commerce websites like Zara.com, HM.com & Mango.com. They have an exclusive approach to product photography and organize models from across the world for photo shoots. In addition to their photography services, the studio also helps large volume businesses to set up their own photography studio. This move is said to bring down the production cost by 60%. Contact: Abhijeet Sojwal +91-9886652280

G16 Studios

Aroun Kesavaraj
Aroun Kesavaraj is one of the most acclaimed professional photographers in India. With over a decade of photography experience, he has worked with Prasad studios (Prasad SFX) under various projects. He is also an Auto-desk Combustion certified professional. Widely known for his commercial and professional portrait photography skills, Aroun has a keen eye for detail and exquisite visual language. This makes him a natural choice for product photography. Contact: Aroun at +91-9900001943

Kiran Nama
An architect turned photographer, Kiran Nama is first in the city to start the digital photographic trend. He is a renowned product photographer who has closure with various high profile clients. He is much interested in trying out new things and hence does not practice single photography style, but most of his works are as a product photographer. Contact Kiran: +91-9845255406

Kiran Nama Photography

Jaggi
Experimenting with still life and lifestyle photography, Jaggi has been stinking awe and wowing clients as an advertising photographer since 2000. He brings a unique combination of skills to photography and is one of the most technically savvy and aesthetically inclined photographers in the industry .He also has the penchant being a virtual one-stop show when it comes to recreating, fabricating, or improvising with products, props or background, including pre and post production. His skills are admired and are proved to be very effective in product photography. Contact Jagadeesh +91-9845054400

Purnendu Bala
With over 6 years of experience as a photographer, Purnendu Bala owns an eminent fashion photography studio. While his expertise lies on his specialized skills required to groom a model’s personality, Purnendu also excels in product photography dedicated to provide professional level of quality of work which not only reach your business to your audience but give you Return on Investment. Contact Purnendu: +91 8147872032

Purnendu Bala Photography

Full House Labs
Established in the year 2012, Full House Labs is a media content production house started its operations to provide quality media ingredients for business promotion. The production house is a pool of innovative freelancers working on advertisements and social media branding. They also have a team of expert photographers and editors who work on product photography for Ecommerce websites, in which they are a prodigy at. Contact them at +91-7411167810

Have we missed any other Product Photographers in our list?
Do write to us or share their details in the ‘Comments’ section below.