Infographic: Online Marketing by South Indian Jewellers

South India has been the biggest region for gold consumption in the country for many years now. Purchasing gold continues to be a tradition and is considered as the safest investment for people. Chennai, Coimbatore, Kochi and Thrissur together account for nearly 20 % of the annual gold demand. Jewellers are utilizing this opportunity and expanding their foothold in South by opening more showrooms  and  leveraging their social media presence to engage with the consumers.

At the moment only Facebook is significantly used to promote new products, to carry out festival contests and to interact with the consumers. Kalyan Jewellers – 209,000 likes, Joyalukkas – 66,000 likes and Jos Alukkas – 51,000 likes are among the largest contributors on Facebook. Even the big players are yet to explore other networking tools like Twitter, Pinterest, Instagram, Youtube, Google Plus and LinkedIN. Gehna with 30+ fans and Malabar Gold with 350+ followers are one of the few jewellers using Google Plus and LinkedIN to build a strong network of customers. Joyalukkas, GRT and Jos Alukkas upload videos (though, not frequently) in their YouTube channels to cater to their 700+ subscribers.

Infographic Jewelery Social Beat

E-Commerce is another area that is picking up with jewelry houses and increasingly we see many showcasing and selling online. Online presence is supporting offline purchasing in a big way , with social media and digital marketing  being the greater influencers on customers.

Infographic on Digital Marketing by Jewelers in India

Indian Jewellers are known to build an emotional connect with consumers. With the emergence of e-retailers for jewellery like BluestoneCaratlane, offline jewellers have taken notice of the online potential and have been quickly ramping up their efforts to connect with the online consumer. Highly personalised jewellery stores like Gehna in Chennai now provide high quality experience to customers to discover unique jewellery designs or even let them customise their jewelery. In the infographic, we look at the efforts being made by some of the larger jewellers on the social media strategy.


In the next infographic, we shall cover in detail, the leading jewellers in South India and Chennai, and the best practices in their social media strategy.