In today’s digital world the key for your business to perform well online is to reach the top of the SERPs (Search Engine Result Pages) and for this to happen your website must deserve to be at the top (We have a slideshare on basics of SEO from an entrepreneurs’ perspective which may be of interest to you).
With Google’s smarter algorithm the need for unique content along with SEO strategies has become a necessity. So has the need for your site to deliver best user experience in the particular niche. Fortunately there are a lot of free SEO tools online that can help you assess the work done thereby helping you achieve your SEO (and business) goals.
Tools for Keyword Research
- Google keyword planner
The keyword planner tool in Google Adwords forms the basis of most SEO strategies today. This free tool from Google can be used to search keywords, ad group ideas and also get an understanding of how a particular keyword might perform. You can also get help in choosing competitive bids and budget to go with your SEO campaign. While this is a free tool it requires you to setup a free account with Adwords before accessing the tool.
- Keyword Eye
Keyword Eye is a free tool for keyword research and helps mostly in PPC/SEO campaigns. This tool can be effective during brainstorming of keywords.
Keywordtool.io, provides about 750+ suggestions for every keyword you enter. Thereby enables quick identification of top keywords in less time.
One of the most used free tool in the industry today, Ubersuggest provides a neat and organized list of keywords that many other tools fail to do.
- Incognito google.com search
This one though not a tool, goes a long way in helping identify top keywords that are being searched worldwide. When searching for a particular keyword the suggestions provided by google gives an insight as to what users are looking for in the particular field. Simple shortcut to Incognito is Ctrl + Shift + N.
The site helps identify duplicate content within the site, be it in the meta-tags or content within the site. In today’s scenario where Google algorithms strictly check for duplication Siteliner is very beneficial.
A special tool to check for copied content from other sites. More often than not bloggers are seen referring content from other sites and using them without any modification which is strictly against SEO rules. Copyscape can help detect any copied content to be placed within the site.
- Anchor Text Over Optimization Tool
Once you have created your meta-tags, it is important to check the optimization levels of the keywords used in them. Google has penalized several sites for over optimization and hence using Remove’em over optimization tool to check the same is highly beneficial
- Google & Bing Webmaster tools
Google and Bing have their own respective Webmaster tools that can help keep your site optimized and also help check the site’s indexing. Apart from this the tool also provides insight on website traffic patterns, reach, visibility, speed-metrics and authorship statistics.
- Moz open site explorer
Moz is considered to be one of the pioneers of SEO and their open site explorer sites will help you understand the various off-page SEO techniques. With Moz open site explorer ou can gauge site’s influence, view subdomain, inbound links to the site, root domain and analyze the link pages.
- Google Developer PageSpeed Insights
The tool helps analyze the performance of a webpage. Based on the speed at which the site loads you can quantify and estimate the performance on all devices.
- Pingdom Website Speed Tool
Pingdom Website Speed Tool helps check the time your website takes to load. It provides ample details on average load time and also provides suggestions to help improve the speed.
- robots.txt generator
As the name suggests, the tool helps create a robots.txt file which can be used to instruct the search engine about pages in your site that are allowed to be indexed. Apart from generating the file you can also enter pages that you want the search engine to not crawl without having to do manually.
- Ahrefs – Backlink Checker
Ahrefs is a site explorer and backlink checker and is probably one of simplest yet effective tool available. It is well known for its ability to filter backlinks and referring domains. Can be useful in analyzing online strategies to compete with your competitors.
- Majestic SEO
A complete SEO service tool that shows results specifically on link building and domain-based metrics. The free services provided include Site Explorer, Backlink History tool and Keyword checker.
- Schema Creator
This site will help you create a schema based on which Google and other search engines make sense of content in your HTML. For people new into SEO creating a schema might be difficult to grasp and Schema Creator will turn out to be a huge help for them.
- SEO Chat
Useful in developing new SEO strategies. This tool shows how search listing will appear in Google and this search list can be downloaded for further analysis.
- Xenu’s Link Sleuth
This is a spidering (crawling) software that will show broken links in your website. It validates text links, images, maps, backgrounds and frames in your website.
- Yoast Plugin for WordPress
WordPress has become an extremely common platform to submit content online. The Yoast WordPress SEO plugin goes a long way in taking care of all the technical optimization and helping write better content in terms of SEO.
Tracking SEO Results
- Google Analytics
Google Analytics offered by Google, is a service that provides detailed statistics about a website’s traffic and its sources. It also keeps track on the conversions and sales. You can look into our article on Google Analytics for more insight into using the tool.
Are there any other free SEO tools you use that you feel should be on this list? Do let us know in the comments below.