Social Beat Now Part of the Facebook Agency Directory

We are delighted to announce that Social Beat is now part of the Facebook Agency Directory. This is a recent initiative by Facebook to showcase the top digital marketing companies in each region of the world. This will allow FB to drive brands and advertisers towards certified Facebook marketing experts. 

 

Since its inception, Facebook has become central to all things social media and has also pioneered the move towards social media being used as a marketing tool for both small and large brands. Last year, Facebook India launched their SME India Council and Vikas Chawla is now a part of the Council which works closely with the platform to transform feedback from clients into working features and marketing products.

Do stay updated on Our Facebook Marketing Blog to see what’s the latest (as and when Facebook announces its new feature launches).

You may also find it interesting to read our Facebook Marketing Trends For 2017.

App Store Optimization Cheat Sheet

So you’ve developed a mobile app, excellent, but what next?

There are more than 4 million apps in the Google Play Store and Apple App Store and this number will only increase with the coming years. While each app is exclusive to the developer, only a few get the deserved recognition from users. To be precise, the fate of your app after its development depends on how many users download and use it. According to research, 63% of apps are discovered through app store searches, so it is highly essential to optimize your app for the app store.

Here are some best practices to get more app downloads and to increase your rankings in the app store.

The App’s Name should be creative and informative

No, naming your app after you or your business won’t work well. A good idea would be to choose two to three keywords and using at least one of them in the title of your app. According to data, apps with keywords in the title rank 10.3 per cent higher than those without a keyword in the title. This way, your app will show easily in the search results. However, make sure that you don’t make the app name look like a spam by overstuffing keywords. The title needs to be short because that’s what users can read in a single screen. Obviously, you don’t want your title to get cut.  Titles are usually cut after the 23rd character (including spaces) in the App Store and the 30th character in Google Play. The first thing that the users see about your app is the name and icon. This is the first and the best chance to impress your users. Therefore, be cautious and creative when thinking of a name for your app.

Always include a description

Most of the times, users may need an app for some particular function, but they may not be sure which, app to download for the same. In such cases, the description option in the app store comes in handy. Reading the description of the app will help the users know what your app does, and it will also decrease the chances of uninstalls as the users know about the app well before downloading it.

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Make sure the description is precise and concise and brings out what the app does exactly. Use bullet points wherever required and avoid dense paragraphs.

Also, read our blog on “10 Free Apps for Productivity, Social Media & SEO.

Have an original app icon

As we said before, an app icon and the app’s name are the ones that catch your users’ eyes easily. Make sure that your app’s icon is designed from scratch. Also, do not make it too elaborate or complicated. Keep it simple, unique, and attractive and make sure the icon breaks through the clutter. Do remember that the play store and the App Store have both varying standards in terms of size, geometry, and color scheme of app icons, so design the icons accordingly. The iOS icons should be sized to at least 1024×1024 pixels and the Google Play requires a 512×512 icon.

Use Screenshots tactfully

Have you noticed those screenshots that are shown in the app store when you check out an app? Well, that’s your next chance to capture the attention of your potential app users. To make a visitor download your app, you must place screenshots tactfully in this section. You can upload up to five screenshots for an iOS app and eight for an Android one, however, only two or three screenshots will appear in the gallery when the page loads. Only use screenshots that will differentiate your app from other similar apps.  For the best results, you could A/B test various screenshots to see, which drives the most downloads. Read our blog on “How Design Can Help Tell a Brand Story.

Update your app regularly

Like any other software, your mobile apps will also need regular updates and upgrades. If you launch your app and forget it, your users will download it and forget or uninstall it. Release periodical updates with relevant release notes explaining what’s new in the update.

Encourage your users to review and rate you

You don’t have to urge them to review or rate you with pop-ups every other minute, but gently nudge your users to rate your app. This will always help in increasing your views. Furthermore, do not ignore negative reviews, but pay attention to what was wrong in the users’ experience and try to fix it. The apps with high ratings are all ones that keep their audience engaged and take customer feedback positively. You can also make use of influencer marketing to get your app reviewed by top digital influencers.

Price it right

If your app is something that needs to be bought, set a competitive pricing. Instead of making your app more expensive than other similar apps, set a nominal price and improvise on making your app the best in the category. If your app is free, then add it to the in-app purchases category to improve its listing and visibility.

Make your app language and device compatible

When your app is available in various languages and is compatible with different OS versions, it is bound to get more view and reach than an app released only for one OS and in English. Both the iOS and the Play store allow you to localize your listings to make discovering your app easier for customers in other countries.

We hope by now you have understood the various best practices that must be followed to improve your app download. Comment below some of the other tips that you would like to add to our app store optimisation cheat sheet.

Leveraging Twitter to drive conversations and build a strong brand

Twitter is the fastest growing social media platform & the significance of Twitter can be emphasized by a simple fact that 8000 tweets per second is the average around the world.

What it emphasizes is the fact that it gives a huge avenue for businesses to connect and engage with fans. But the question is how? Most businesses are coming online and have a social media presence on Twitter but not all businesses leverage it in the most effective manner to build a strong brand, engage and have meaningful conversations with the fans. Here are some of the key points that can help in the above:

  • Share unique and interesting content – This is the first step towards It is not about tweeting all the time, rather it is about tweeting content that can arouse the interest in your fans and help you gain new fans. People like to read and share great content. If this part goes right, re-tweets and favorites would follow automatically.

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  • Track your brand mentions and keywords – With millions of conversations happening daily on Twitter, you are missing out on market intelligence and a certain competitive edge if you are not tracking your brand, keywords and mentions along with the competitors whom you would like to keep a close eye on. Search alerts and setting up RSS feeds can go a long way in helping out with this.
  • Be ready to handle a mixed basket – The biggest benefits of easy accessibility to customers can also prove true for the converse- it will also provide easy publicity for all the negative comments about your brand. But, how you handle it becomes more important. Acknowledge and reply to a positive comment, but also acknowledge a negative comment and immediately work towards addressing the concern. It can surely win you more hearts!

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  • Look out for interesting tweets on your brand or the industry and leverage it to engage and drive conversations

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  • Use the Twitter “Favorites” option effectively – The twitter favorites feature can be an effective tool to showcase interesting conversations with or about your brand. It can be made into a compilation of testimonials from fans.

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  • Use hashtags and images as far as possible – Different studies show that the tweets with hashtags and image links can get up to 2 times more engagement on an average than tweets without hashtags. But more is not always good. Usage of more than 2 hashtags results in a significant drop in the engagement rate.
  • Quick response management – Fans expect brands to quickly acknowledge their appreciation or respond to concerns raised. This is true for all social media channels, including Twitter.

2014 Review of The Indian Blogosphere

Content-Marketing Social Beat

Content is King

In the age of content marketing, blogs form the major chunk of content on the web. One of the oldest forms of social media communication is still going strong. They are the fastest growing medium on the web in India, with a growth rate of ~48% in the last calendar year. Apart from providing necessary information to potential customers, active bloggers are a brand in themselves.

The IndiBlogger & BusinessWorld Study 2014 – A Review

IndiBlogger & Business World studied the Indian blogosphere in Dec last year and came up with interesting statistics. The survey in itself was one of the largest of its kind, done across 1059 responses to a questionnaire, 318,059 blog posts submitted on IndiVine and 35,464 blogs.

Unsurprisingly, English is the primary blogging language for 88% bloggers with Hindi being a distant second at 5%. The study reinforces the fact that blogging and social media is essentially a young generation phenomenon with approximately 80% of the bloggers under the age of 35 but what surprises is the fact that 75% of active bloggers are male.

Blogs on Healthcare grew at 90% in 2013

Food and Drink, Travel, Movies & Technology seems to be the preferred blogging topics but healthcare has seen the highest growth last year. Twitter & Facebook were the top-2 social media network but with LinkedIn now jumping in the competition with the blogging platforms with its “Create A Post” feature; it will be interesting to watch the impact of LinkedIn in 2014. Currently, with 63% share, BlogSpot is the hot favorite.

Bangalore, Mumbai & Chennai are the top-3 cities in terms of blogger base

It’s the metros that rule the roost currently with 12% bloggers from Bangalore & Mumbai each. 86% bloggers monetize their blog in some way or their other & 56% of the blogs influence buying decisions. With a steep rise in the usage of social media by brands, blogs have become an integral part of the marketing & brand-building strategy. Hence it’s not surprising that guest blog posts stand at a high of 35% among all posts.