Social Beat Now Part of the Facebook Agency Directory

We are delighted to announce that Social Beat is now part of the Facebook Agency Directory. This is a recent initiative by Facebook to showcase the top digital marketing companies in each region of the world. This will allow FB to drive brands and advertisers towards certified Facebook marketing experts. 

 

Since its inception, Facebook has become central to all things social media and has also pioneered the move towards social media being used as a marketing tool for both small and large brands. Last year, Facebook India launched their SME India Council and Vikas Chawla is now a part of the Council which works closely with the platform to transform feedback from clients into working features and marketing products.

Do stay updated on Our Facebook Marketing Blog to see what’s the latest (as and when Facebook announces its new feature launches).

You may also find it interesting to read our Facebook Marketing Trends For 2017.

How to get ROI from digital marketing- Digital Chai Pe Charcha, Mumbai

Banking on a series of successful editions of Digital Chai Pe Charcha in Chennai and Bangalore, we conducted the first edition of Digital Chai Pe Charcha in Mumbai. We had close to 30 participants comprising of entrepreneurs and marketers from across industries. The topic of discussion was getting ROI from Digital Marketing.

Digital Chai Pe Charcha, Mumbai

A quick recap from the session

  • Digital Marketing Comprises of various activities like Landing Page Creation, Search Engine & Content Marketing, Social Media Marketing, Email Marketing, Display Advertising and Influencer Marketing.
  • Digital media can be segregated into 3 types: Owned Media, Paid Media and Earned Media.
  • While building digital assets, it is important to understand that the key is to provide a great user experience across platforms. A smooth User experience helps in driving conversions.
  • A Landing Page is essential for lead generation and helps in faster conversions.
  • According to a research done by Buzzsumo and Moz and Video content gets shared the most across platforms followed by Lists, how to posts and Infographics. While creating content, it is extremely important to focus on the relevance of content to the viewers. The content dynamics have been changing rapidly. From images to videos to gifs to VR, there is a wide range of options to experiment with, to create the right communication piece for your audience. Great content is generally considered as content that provides solutions to the viewer’s problems. Thus, research reports, E-books and guides are some more examples of content that can be created to strike a chord with the audience.
  • Non-branded content helps in gaining engagement. Create content that focuses on the viewer and not essentially on the brand.
  • Vernacular marketing and multilingual content is rapidly gaining importance. Vernacular content helps to create a local connection with the audience.
  • Measuring your digital marketing results is essential as it helps to better strategize your digital marketing efforts. There are several tools available to analyze and measure your results.

Below is the presentation that was discussed during the session which will provide you with more information on the above points:

My Internship Experience- Akshaya Balasubramani

Internship Experience- Akshaya

 

When I heard about the internship offered by Social Beat, something inside me clicked. I jumped at the opportunity to delve into the world of digital marketing. To know more about Social Beat, the first thing I did was go through their website. The quirky “Meet the Team” page and the very cool “Social Beat Turns 4!!”  video on their Facebook page sealed the deal for me. I have always wanted to keep the creative side of me alive and kicking. So, after the interview with Rohit Uttamchandani, I was elated hearing the news of me being selected for the internship.

To be honest, the actual internship experience exceeded my expectations. After four years in an IT consultancy and one year of rigorous MBA, the internship at Social Beat was a refreshing change. In my two months here, I was able to put the writer inside me to a test and in the process, I also learnt a lot.

The content marketing team is a very dynamic team and works on everything from static content to incredibly creative blogs and even video content. Being a part of the team, I received a lot of constructive feedback and support which helped me soften the rough edges of my writing skills. From how to frame your content for a varied Target Audience to how to be meticulous with your proof readings, my learnings from this team was immense.

Surrounded by stalwarts like Rohit and with a very talented guide like Nandita Raman, I was able to learn a lot about content marketing and SEO. The weekly content ideation meeting I had the privilege of attending, was an eye opener. Being ahead of your competitors in a fast-growing industry such as digital marketing is not easy, but the SEO team does it with panache.

I also had a chance to work with other members of the Social Beat team such as Pournima Balasubramanian from the UX team, Radhika Chhabria from the Influencer team and Roshni Chhabria from the Social Media team. All of them had one thing in common – they all put me at ease right away and made sure that there were many takeaways for me.

Last but certainly not the least, the most amazing thing about Social Beat is the very warm and welcoming work environment. From the cosy bean bags to the very amiable colleagues, this was an experience that I will never forget.

 

How digital marketing is evolving in tier 2 and tier 3 cities of India

Be it a blog, an e-mailer or even posting a simple creative online, a business reaps all the benefits of digital marketing. While the world is rapidly shifting from analogue to digital, is it the same case even in Tier II and Tier III cities in India? One might still be doubtful on how a business in Bihar, or in a small town like Tiruchengode might make use of the digital medium but Social Beat begs to differ.

With more than 3,133 cities that fall under the tier II and tier III category, comprising of almost 31.16% of India’s total population, one cannot simply avoid taking them into consideration while discussing about advertising and marketing online. According to a report by one of world’s leading media investment management group, 2016 and early 2017 was supposed to see a 51% increase in digital marketing in Tier II and Tier III cities. We are also seeing a lot of traction with digital content in regional Indian languages.

How to make digital marketing for Tier II and Tier III cities possible?

With internet access and as well as buying power of smart phones, thanks to the initiatives of the Government and some of India’s biggest internet companies, business in these cities now have a larger playground. Since almost 32% of the rural population with the above facilities access the internet on their mobile phones, it is important to generate such content for higher reach and engagement. For example, Facebook now has 160 million users in India, which are spread not just in the top cities but also in smaller towns and even some villages.

Firstly, to leverage digital for smaller websites every digital asset needs to have a great experience on mobile. Be it a website/landing page or a simple single creative – whatever helps in lead generation or branding of a business, it needs to be mobile-friendly. On small screens, the call-to-action button as well as the navigation button needs to be crisp. The copy has to be short, quick and easy to grasp.

 

 

Vernacular Ads work the best with respect to lead generation / marketing your brand:

 

 

Not just vernacular Ads but vernacular websites work miraculously well for business that either have their base in Tier II and Tier III cities or if they want to target their potential investors in such cities –

 

 

While running a Facebook Ad, it is important to understand that the target audience (TA) first needs to be someone in-and-around the city. For example, if it is a real estate project in Trichy selling affordable homes, the TA needs to be someone who when views the Ad will be able to:

A – Relate to the project in terms of location, approachability etc.

B – Compare the price of the project with other such builders

C – Visit the project with ease

D – Take a decision

While the project in the example cited above is in Trichy, the target audience can be just Trichy to start with but will not have a lot of reach unless we explore the little towns and cities in-and-around Trichy itself.

 

 

Selecting even the tiniest of towns that we might think will not make a big difference will definitely show results. The potential reach crosses over 730,000 people out of which there is a chance of a bare minimum of 40% to convert into customers.

 

 

With regards to the interests and behavior of the target audience, it is always better to keep it a little generic such as focusing on job titles, important IT companies / industries around the city etc. including minor yet vital details like their interest in Business magazines, stocks, shares, etc. If the campaign does well, and if it is for a real estate project in particular (where you think NRIs would like to invest in), go ahead and try a few NRI targeting options too – you never know, it might work wonders!

 

 

Looking at utilizing Google Adwords as a platform to advertise in Tier II and Tier III, it is highly recommended for the below reasons:

  1. Less competition in Tier II and Tier III cities which is good for businesses trying to create an identity for themselves / acquire leads.
  2. Better ‘Search Ad’ results due to the high search queries
  3. Good quality leads since the TA is niche and the demand for product is more

The keywords used for these Ads are usually very simple, straight forward terms. For example, for an e-commerce organic food store business, Google AdWords are likely to work better for keywords – ‘healthy food’, ‘organic vegetables’, ‘fresh organic food’ etc. rather than keywords like ‘organic grocery’, ‘organic farm food’ etc.

Tier II and Tier III cities’ have potential for most businesses and these cities are growth drivers of the future. Tell us how which strategy has worked for you in smaller towns!

 

Rachna Conferred the Woman Super Achiever Award

We are delighted to share that Rachna, the dynamic Head of Business Development & Strategy of our Social Beat Team, recently won the Women Super Achiever Award at the World HRD Congress at Taj Lands’ End, Mumbai.

Rachna wins Women Super Achiever Award

The award commemorates women across the globe who are leaders, executioners and decision makers in the various fields they represent.

“I am honoured and humbled by the jury of the World HRD Congress to have conferred the Women Super Achiever Award to me. I am extremely proud that I represent Social Beat an organisation that believes in nurturing and encouraging talented professionals. It was amazing to be placed among so many talented professionals across the globe. A big thanks to all the wonderful inspiring women in my life”

The World HRD Congress celebrated its Silver Jubilee this year and is the only known event to encompass all elements of HR. Over 133 countries and 1400 leaders attended the event, giving HR professionals a unique opportunity to connect, share and learn on a global level.

This is the second award we have received for the calendar year of 2017. Casa Grande and Social Beat previously won the BBC Knowledge Award for the Best Search Marketing and Display Campaign.

Suneil Chawla awarded the Best Digital Marketing Professionals by CMO

Suneil_Chawla

Social Beat is glad to announce that our co-founder, Mr. Suneil Chawla, has won the award for Best Digital Marketing Professionals by CMO Council & World Brand Congress. The award was given at the Mobile & Digital Marketing Summit 2014 at The Taj Lands End, Mumbai on November 14th.

The list of the past winners of the award include Viviene Maguire (Director- Leo Burnett), Aditya Pawan (National digital marketing manager- Red Bull India), Venke Sharma (VP-digital marketing, STAR India) & Omer Syed (Head–digital marketing, Times Group).

IMG_20141118_124154

This is a huge honor for Suneil and Social Beat as it comes close on the heels of another award earlier this year. He was named the Outstanding Digital Person of the Year at the Digital Marketing Conclave & Awards 2014 by ThinkMedia Inc. in July.

Kickstarting a Digital Agency – The Journey, Challenges and Expectations

Kickstarting-a-digital-agency

The entry barrier to starting a digital agency or an app & web development company is low and this has lead to the birth of companies with different focus and capabilities. So when we started out in 2012, it was imperative for us to figure out what is our USP, leveraging our strengths. We knew we wanted to create a full service digital agency which was not only creative but also delivered strong business results for our clients, in terms of revenue growth and lead generation.  Today, our agency is a leading digital agency, with strong results in Ecommerce, Entertainment, Real Estate and Healthcare.

Your Brand & the first crucial steps

The first decision possibly is whether to start on your own or look for Co-Founder/s. While selecting a co-founder, one should be ready to professionally complement each other in terms of working style, team handling style etc. Moreover, one should see if the long term personal and professional goals along with risk taking appetite are in sync with each other. For us it was easier as Suneil (the co-founder and my brother) were involved in another venture and were aware of each other’s working style.

A key element when starting the venture is finalising n the legal structure for the entity, which includes sole proprietorship, Limited Liability Partnership, partnership, or a Private Limited. We finally chose a Limited Liability Partnership (LLP) to create the venture as a separate legal entity which ensuring appropriate governance.

Coming up with your brand name (and being able to find that domain), logo & your own website can be a time consuming process. We brainstormed on ideas with the domain registrar’s website open in order to check whether the domain is available. More importantly, the brand name needs to communicate what differentiates you from the other agencies.

Getting the first client

Even before we incorporated the company, we had our first client. Suneil & I had experience in digital marketing and with a small team, the journey of Social Beat had begun. Having worked in different companies prior to starting up, both of us had strong professional networks that we started tapping into to get our first set of clients. Given our value of guaranteed business results from online marketing, we were able to quickly ramp up to a team of 10 members in a year and to 20 members now.

Apart from word of mouth, online marketing proved to be a pivotal tool for us as well and it has helped us scale up our client base. We initial leveraged social media and later on Google PPC, Remarketing and a strong content & SEO strategy. We practice all the tools and strategize that we propose to clients, and we treat ourselves as a client internally so that the content & marketing strategy can help us get more clients.

Scaling up the venture

Growth is the critical oxygen for a startup. The key drivers for the growth in any start-up are the initial team members. For a digital agency, the key roles include a strong design & development team which can create responsive and engaging websites; Social Media & Community Managers who can help build the brand for clients with the support of creative designers; search Engine specialists, Advertising and Analytics Specialists.

Building the team with individuals having the right mindset and skillset is a continuous challenge and needs to be a top priority. At our agency, each team member takes strong ownership. This has resulted in many internal referrals for hiring, which also ensures the right fit for the team. We have also tried other channels for recruitment – HR consultants (some which are specific to start-ups), Linkedin, Word of Mouth and Job Sites etc. Depending on the role, different channels work better.

Given the evolving digital space and the need for strong growth, training becomes a critical role and we are working on putting in practices to ensure cross functional learning.

Being ready for the big challenges

Doing a startup is one big challenge and if you love to take on challenges, there is nothing like starting a venture or joining an early stage venture. We regularly have to address key challenges: Like setting up of processes to scale the organisation, knowledge sharing and training to stay updated on the latest developments in the digital marketing space, surpassing client expectations and delivering strong results. The energy of the team is what drives excellence every day. So, if you’re planning to venture out, choose your team wisely. There is no better day to kickstart than today.

This article was originally published on Social Samosa

Economic Times Real Estate Conference & Social Beat

The Economic Times – Real Estate & Digital Conference in New Delhi, is still a month away (27th June), but the interest has started building among the digital agencies, real estate companies and marketing professionals. And why not, considering how digital media has revolutionised marketing for real estate developers. It is true that real estate is something which you purchase after physical verification, but the first step in the purchase funnel starts with a Google search or a click on a social media ad. In fact, the next step of narrowing down on choices is made online. Digital Marketing has a very important role to play in terms of lead generation. Actually, the ROI for digital media is better when compared to print media for real estate marketing. It has opened up huge opportunities in terms of an efficient leads-oriented ROI-based marketing but the path is not easy in this highly competitive industry. Several challenges lie ahead as the real estate industry goes through a paradigm shift in their marketing strategies.

With this as the backdrop, the Real Estate & Digital Conference – Future Perspective – New Delhi, will be a real eye-opener for everyone associated with the industry. When you want to discuss the digital media and real estate, you don’t get a better mix of industry experts than Marketing Gurus, Digital Marketers to Developers. The speakers’ list comprises the likes of Shailesh Rao (VP-Twitter), Brotin Banerjee (MD, Tata Housing) and Vikas Chawla (Co-founder at Social Beat).

Some of the key program highlights of the conference are:

  • Re-inventing digital marketing strategies to bring the buyer back
  • Content – the game changer
  • Benefits of leveraging social media content in the real estate industry
  • Why buyers are going digital: Crowd-source feedback and buy intelligently
  • Digital in real-estate: future perspective 2013-14
  • Real estate digitally yours: best practices and success stories

Apart from the above discussed highlights, you would not want to miss out on the informative discussions around the real estate industry best practices for digital marketing, Real Estate case studies and in-depth panel discussions. If you are in New Delhi for the Digital Marketing for Real Estate India Conference, we would be glad to meet you. Please drop us an email at team@socialbeat.in.

Social Beat masti time with 288 pani puris !!

Social Beat Pani Puri Masti

Team outing. Competition. Unlimited Pani Puri. What more can you ask for one hell of a fun time? After a hectic day at work, all 15 of us went to Shree Mithai to unwind in style. And what a way to do it J

In a similar competition last year, the team had finished at 140 panipuris with Abhishek winning it with 35 panipuris at one go. This time, the team racked up an even amazing number – 288 pani puris altogether though the defending champion disappointed us with his tally of just 18. Mohan won the competition hands down with 42 pani puris and was eager for more. The “humble-in-victory” Mohan said – “I can easily cross 100. I just need someone to compete with me”. It was heartening to see the dare-devilry of the comrades participating.

“This is the best self-exploration exercise for me till date, far better than any Robin Sharma books I read. 😛 The contest made me realize that I am capable of having 19 Pani Puris at a stretch. :D”, chirps Meenakshi.

Ekta adds in jest – “I saw that the competitive spirit & the passion to win makes you go that extra mile… After all, if it is about pani puris, who wouldn’t wanna binge eat? Burrrpppp!!! (I just had a dozen of them)”

Watch this space to see what our team has been upto. Wait, how can we end it without applauding Shree Mithai. Although Mohan was the winner, but the biggest winner undoubtedly was Shree Mithai since we ordered 48 plates!!

Hindu Metro Plus covers us – Driving Social Change

People are using social media effectively to campaign for human rights, woman empowerment, female literacy and efficient governance. Geeta Padmanabhan of Hindu Metro Plus tracks this trend – Read more at http://www.thehindu.com/sci-tech/technology/internet/driving-social-change/article5705803.ece

Social-Beat-driving-Social-Media-Change-Chennai