Videos are a powerful form of content. You may easily get bored reading long articles but watching videos cannot easily tire you. According to Digital Sherpa, watching videos comprises 1/3rd of all online activity & increases people’s understanding of a product/service by 74%.
And speaking about videos, YouTube is the biggest platform used for uploading & sharing video-form content. We bring you top 5 ways to optimize videos on your YouTube channel to provide you a better ROI on the content created.
Creation of relevant playlists based on search
YouTube uses playtime or watchtime a factor in the algorithm to suggest videos and creating playlists can be used to boost the overall playtime for your videos. When the next video automatically starts playing at the end of the first video, there is a higher probability to keep the viewer longer on your page. A playlist created on YouTube looks like this:
Carry out keyword research to develop optimized Titles / Descriptions
Brief descriptions are a crime as long form text around the video is used by search engines to understand the video. You should consider keeping the primary keywords towards the beginning of the description. Also, provide relevant links & hyperlinks to the playlists or videos in the description.
Comments & Plus Ones help boost the video ranking
Google+ is an integral part of a YouTube video promotion. Engagement gained by the video is one of the important signals considered to rank the videos in search results. Comments from your community & fans help in providing positive signals, hence whenever the video is shared on social media, it’s great to put in relevant text asking fans to share their feedback & like if they find the video interesting or useful.
Use Call-to-Action for subscription in the video to enable more channel subscribers & engagement