7 Ways to Improve Your WordPress Website Speed

“Page abandonment increases with every second longer it takes for your website to load”


You just created the sleekest website on WordPress that has a super responsive user interface and killer content, but you’re not getting any conversions! It all boils down to page load time at the end of the day. No matter how wonderfully you craft your website, if your page loads slowly, your visitor will navigate away. They’ll navigate to an uglier website with terrible content but that loads quicker. You don’t want that.

Page abandonment increases with every second longer it takes your website to load. All hope is not lost, however. With just a few simple and easy to implement ideas, take your tortoise of a webpage and give it a turbo boost.

First of all, test your website’s load time with this handy tool from Pingdom or pagespeed from Google. Does your website pass the 2-second rule? According to several surveys that a Kissmetric article researched, most web users look for a website that loads within 2 seconds. The longest they’ll wait is 3 seconds! Any longer than that and your page needs heavy optimizing.

Before reading any further make sure you have a good server and has servers based in India (if you are targetting the Indian market. We would recommend Bluehost for a shared Linux hosting or a WordPress optimised hosting if your site is on WordPress.

So you’ve run the test for your website and it’s pretty slow. What next? Check out these scientifically-backed tips to improve your website’s speed.

1. Be lazy

Yes, implement LazyLoad into your website design to improve the amount of time it takes for your site to load. With LazyLoad, you can cut back on the page load time, and allow users to save their bandwidth. Win-win for all!

2. Compress images

Images (in sizes) are indirectly proportional to any website speed. Bigger the image, slower the loading, best solution is to compress images without losing quality. You can use free image compression tools like Caesium to compress images without losing much of its sharpness & clarity. In wordpress, there are plugins like Smush.It or Ewww Image Optimizer which use lossless/lossy method to optimize the images. The great thing about these plugins is that they work in the background every time you upload a new image you can also run it retrospectively on all of the images uploaded to your media library. They come with limitations that the base image should not be more than 1mb in size (so Caesium can be used to compress initially).

3. Free it Up

The WP-Optimize plugin allows you the freedom to optimize your MySQL database with just a click!

4. Cache them all

Want to be a cache-all master? With the W3 Total Cache, make caching a breeze. This will let your website load at blazing hot speeds, and ultimately lead to better conversions and leads. It can take care of elements like browser caching, Javascript, CSS & HTML Minification, setting expiry headers etc. Be careful in using the tool as it can affect your design & CSS files too.

5. Divide and conquer

Are your images, content, Javascript code and CSS in the same location? Consider having them on external files via a Content Delivery Network (CDN) like Cloudflare for the same.

6. No cookies for you

Want a winning idea for speeding up your website? Reduce or get rid of cookies altogether. Your visitor will also be thankful that cookies don’t bog their system down.

7. Don’t Send them away

Don’t redirect. When you redirect your visitor to another page, you’re only adding an additional HTTP which makes your page load slower.

Go all out and give your visitor a faster website today!