How exploring new innovative
features on YouTube
led to 4X ROAS for
Understanding
the requirement
Understanding
the requirement
Bewakoof.com is no alien to the e-commerce market. What started in 2012 as a website that sold only apparel with quirky messages has grown multi-fold since then. However, with the changing trends not just in fashion, it was about time that Bewakoof.com tapped into other potentially viable digital media avenues that were previously not explored by them.
Understanding
the requirement
Bewakoof.com is no alien to the e-commerce market. What started in 2012 as a website that sold only apparel with quirky messages has grown multi-fold since then. However, with the changing trends not just in fashion, it was about time that Bewakoof.com tapped into other potentially viable digital media avenues that were previously not explored by them.
A Strategy as
fun as Bewakoof
With most of the website’s customers belonging to the age group of 18-34 and taking into account that most of the people within this pool are already active on YouTube, we decided to leverage on the power of Youtube Videos and incorporate the new Shopping Cards feature within the videos to target audiences who have previously shopped with Bewakoof.com.
Contrary to standard advertisements, by leveraging Youtube TrueView Shopping Ads, we were able to offer products and services that are related to the content of the videos and thereby appeal to the interests of the visitors and viewers. Additionally, we are charged only if the viewer chooses to watch the advertisement. This in turn helped lessen the chances of the ad going unnoticed.
A Strategy as
fun as Bewakoof
With most of the website’s customers belonging to the age group of 18-34 and taking into account that most of the people within this pool are already active on YouTube, we decided to leverage on the power of Youtube Videos and incorporate the new Shopping Cards feature within the videos to target audiences who have previously shopped with Bewakoof.com.
Contrary to standard advertisements, by leveraging Youtube TrueView Shopping Ads, we were able to offer products and services that are related to the content of the videos and thereby appeal to the interests of the visitors and viewers. Additionally, we are charged only if the viewer chooses to watch the advertisement. This in turn helped lessen the chances of the ad going unnoticed.
How we made it happen
We at Social Beat came up with 2 YouTube Ads with one ad showcasing their trending collections and another with their GOT collection by maintaining their brand essence. Considering the craze around GOT and the season finale that was to take place - we thought it would be befitting to tap in on this craze and highlight the collection to our audiences.
Conscious efforts were also taken to ensure that the brand’s best selling products were featured in the videos. These videos and products were refreshed periodically to avoid ad fatigue.
We had included Shopping Cards within these ads with the same products featured in the video. A conscious effort was taken to remarket these products with a frequency cap so that the viewers are not bogged down by the videos. The viewers were given a chance to directly click on the card and purchase the product from the website.
Business Impact
With the implementation of the Shopping Cards, the return on Ad spends had increased tremendously. We were able to achieve unbelievable conversions over a short span of time. Therefore, it is clearly evident that YouTube for shopping helps in successful conversions but also helps in creating a higher brand recognition.
4
X
Return on Ad Spends
9000
Conversions
30
Days
Business Impact
With the implementation of the Shopping Cards, the return on Ad spends had increased tremendously. We were able to achieve unbelievable conversions over a short span of time. Therefore, it is clearly evident that YouTube for shopping helps in successful conversions but also helps in creating a higher brand recognition.
4
X
Return on Ad Spends
9000
Conversions
30
Days
