5 reasons why businesses need market research

“Running a company on market research is like driving while looking in the rearview mirror”, says Anita Roddick...

Market Research & Consumer Insights
  • 26 October , 2020 |
  • 3 min read

YouTube launches Shorts for verticals videos of 60 seconds

Since its advent into the digital world, YouTube has been a space that people often turn to, for...

Social Media Marketing Video Marketing
  • 29 September , 2020 |
  • 2 min read

Top 10 Online Video Creation Tools for Indian Marketers

According to Cisco, by 2022, 82 percent of the global internet traffic will come from video streaming and downloads(2019). Video...

Video Marketing
  • 4 September , 2020 |
  • 6 min read

Learn Social Media Marketing Online – Top 10 Courses in India

Are you wondering how to learn social media marketing? You’ve landed on the right page.  Social Media Marketing...

Social Media Marketing
  • 28 August , 2020 |
  • 10 min read

Picking the Right Marketing Automation Tool – Ultimate Guide for Indian Marketers

As marketers, all of us often feel like we are spending a bulk of our time on tasks...

Technology & UX
  • 28 August , 2020 |
  • < 1 min read

Facebook’s Messenger Rooms updated to attract and invite more users

With our workplaces and schools confined to our homes, group chats and video calls are the new normal...

Social Beat News
  • 27 August , 2020 |
  • 2 min read

Digital customer journey in a post-COVID world

Most of us are easing into the new normal, but we can't help but wonder if we will...

Social Beat News Social Media Marketing
  • 24 August , 2020 |
  • 6 min read

Beginners guide to programmatic advertising & DV360

What is programmatic advertising?   Programmatic advertising is not as complex as it sounds. It is a way...

Digital Media Buying
  • 20 August , 2020 |
  • 7 min read

Is IPL advertising a hidden opportunity for Indian Marketers?

With the deadly virus and the national lockdown upon us, there has been very little to look forward...

Digital Media Buying
  • 18 August , 2020 |
  • 4 min read

Building a brand for GenZ in India – In conversation with Simeran Bhasin, Founder, BRAG

When you live the brand, it is so much easier to build it. Simeran Bhasin, Co-Founder of Innerwear...

Brand & Design Social Media Marketing
  • 17 August , 2020 |
  • 5 min read

Facebook launches Instagram Reels as TikTok alternative

Recently India banned 59 Chinese apps such as TikTok, UC Browser and CamScanner, due to compliance issues and...

Social Media Marketing
  • 27 July , 2020 |
  • 2 min read

Top Free SEO Tools & SEO Extensions To Boost Your Organic Traffic

In today’s digital world, the key for your business to perform well online is to reach the top...

Content Marketing & SEO
  • 7 July , 2020 |
  • 11 min read

3.7x Transactions at 66% Lower Cost – Programmatic Case Study in Gaming

Programmatic advertising or Programmatic marketing is an automated technique of Real-Time bidding on a specific inventory for a...

Digital Media Buying
  • 3 July , 2020 |
  • 3 min read

How we achieved a better brand reach for Sundaram Mutual with DV360

Branding Campaigns with YouTube Trueview on DV360   YouTube Trueview campaigns on DV360 provide more precise tracking with...

Digital Media Buying
  • 29 June , 2020 |
  • 2 min read

6 Best Case Practices For Creating Thumbstopper Videos

Why Thumbstopper? The rapid rise of mobile devices as a medium of advertising has challenged all we know...

Video Marketing
  • 24 June , 2020 |
  • 4 min read

7 Image SEO Tips To Follow in 2020 For Improved Ranking On SERPs

Even if you’re new to the concept of image SEO and do not understand why an article would...

Content Marketing & SEO
  • 22 June , 2020 |
  • 5 min read

How can you make the most of your marketing budgets with Programmatic Advertising

Programmatic advertising leverages the power of automated bidding for inventory in real time, which helps advertisers in delivering...

Digital Media Buying
  • 15 June , 2020 |
  • 6 min read

Latest Facebook & LinkedIn updates for user engagement

During these times of the COVID-19 pandemic, more brands are trying to reach out to their customers digitally....

Social Media Marketing
  • 1 June , 2020 |
  • 3 min read

4 ways insight-driven marketing can drive results on digital

Gone are the days when marketing used to be about intuition and gut feelings. Today, in a world...

Digital Media Buying
  • 28 May , 2020 |
  • 5 min read

How can you create impactful videos during a lockdown

There are many things uniting us during this lockdown. One of which is our online content consumption, particularly...

Video Marketing
  • 28 May , 2020 |
  • 4 min read

Why every brand in India should leverage AR in 2020

Interest and investment in augmented reality and immersive digital marketing is greater than it’s ever been before. Through...

Technology & UX
  • 28 May , 2020 |
  • 6 min read

Google’s Broad Core Update – May 2020

After a core update at the start of the year in January, Google has announced the next update...

Content Marketing & SEO
  • 28 May , 2020 |
  • 3 min read

Top Digital Marketing Courses in India

With the Indian internet population at over 550 million users (as of Jun 2020), the digital marketing industry...

Social Beat News Social Media Marketing
  • 10 May , 2020 |
  • 9 min read

How AI and first-party data can be leveraged for better audience targeting

In a constantly evolving economic landscape, there are many challenges that marketing leaders need to overcome. They are...

Technology & UX
  • 28 April , 2020 |
  • 5 min read
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