Social Beat Now Part of the Facebook Agency Directory

We are delighted to announce that Social Beat is now part of the Facebook Agency Directory. This is a recent initiative by Facebook to showcase the top digital marketing companies in each region of the world. This will allow FB to drive brands and advertisers towards certified Facebook marketing experts. 

 

Since its inception, Facebook has become central to all things social media and has also pioneered the move towards social media being used as a marketing tool for both small and large brands. Last year, Facebook India launched their SME India Council and Vikas Chawla is now a part of the Council which works closely with the platform to transform feedback from clients into working features and marketing products.

Do stay updated on Our Facebook Marketing Blog to see what’s the latest (as and when Facebook announces its new feature launches).

You may also find it interesting to read our Facebook Marketing Trends For 2017.

Social Beat Bags Two Wins for ‘Best Social Media Brands’

What do you get when you add a dollop of creativity, a layer of great marketing strategies and an immense helping of team effort? Two delicious awards from, Social Samosa, a portal, which is known for providing Big Data Analysis and social media insights across all industries.

We are proud to announce that we have won two ‘Best Social Media Brands’ awards for our Social Media Marketing efforts. We share the awards with our clients Murugappa Group (Gold Award under the B2B category) and Forum Vijaya Mall (Bronze Award under the Retail Category).

Murugappa Group, a leading conglomerate in the B2B segment, has not just focused on their products. They are always looking to connect with the target audience while also subtly hinting at the brand’s various services. One of the key reasons the brand won the award is the engaging and highly educative content that they have been posting.

Murugappa Group’s most popular social media campaigns include:

Saying It Simply

This interactive and informative campaign educated people about how various industries such as bicycles, tea and finance to name a few, grew and developed over time. People were asked to view videos on each industry and were later quizzed on what they had seen. The response was almost instantaneous, with over 4 lakhs views and 2,000 quiz interactions.

Murugappa Saying It Simply

Thank You Farmers

Murugappa has been closely associated with agriculture for over 4 decades and to pay a fitting tribute to the farmers’ tireless efforts, the company released a video on YouTube with the message “Thank You Farmers”. The video is both touching and informative and received an overwhelming response of 3.2 lakh views (on FB & YouTube) and over 1 million impressions for the entire campaign.

Murugappa Thank You Farmers

The Forum Vijaya Mall is a product of the Prestige Group and one of the most celebrated malls in Chennai. The mall is buzzing with amusing activities and a host of popular local and international brand outlets. Most of the mall’s social media feed include updates on activities that are going to happen, live feeds on events and interactive posts.  Forum used some of the latest Facebook tools such as Live poll and 360 videos and images to create engaging content, relevant to its target audience.

Forum Vijaya Mall’s most popular social media campaigns include:

Facebook Live Poll for Palazzo Cinemas:

In order to promote Palazzo Cinemas, Forum Vijaya Mall came up with a live poll campaign where they asked people to vote on their favourite popcorn flavour offered at the theatre. The reaction was great with 963 unique views and 251 post engagements.

Forum Vijaya Mall- Palazzo Cinemas

Event Promotion- Wadali Brothers performing in the mall:

Forum Vijaya Mall geared up for one of their biggest events in spectacular social media marketing fashion. Everything from pre-event engagement to blogs to live press and video coverage was done, resulting in big numbers of reaches, likes and shares.

Forum Vijaya Mall- Wadali Brothers

A Beginner’s Guide to App Marketing

There’s an app for everything these days. If you are a heavy user, you probably have numerous apps installed on your smartphone. Each app in your phone serves a purpose, giving you a good reason to use when required. Only thing is, there are too many apps that share similar features and functionality, so you need to come up with ingenious ways to make your app stand out.

At present, there are more than 4 million apps in Google’s Play Store and Apple’s App Store combined, and these numbers are increasing at a huge rate. To stand out in this overflowing marketplace, your app needs powerful marketing and promotion. Here’s a quick guide on the many ways you can market your newly launched mobile app.

Optimise your app for app stores

Even before you begin marketing your app, you need to be 100 percent sure it is prepped and ready for displaying on a selected app store. Little things like the app icon, software updates, and app descriptions play a big role in your app’s awareness and life cycle in a store. Keep a cheat sheet for app store optimisation next to you throughout the development and marketing of your app.

Create a Landing Page

A lot of apps launching today are really just an extension of a product or service that already has a strong presence on the web. If you’re going the reverse way, you still need some sort of website presence that can be used as a promotive platform. The best option is a landing page, which can be used to promote your app organically. Let’s say you’re writing an informative blog article that centres around your app-based product or people search for the product you offer on Google; if the first point of communication is a landing page, there’s a big chance that searchers get converted into a user of your app.

Make the most you can out of the freedom of expression offered on the landing page. You can provide detailed information about your product and even create a mock version of your app to give users a taste of what to expect.

Human, a fitness initiative, launched as an app to inspire people of all ages to get active for a minimum of 30 minutes every day. To boost awareness for the app, a landing page was created that explained in detail the various features and benefits of using the app. The landing page included app screenshots, a simulator that showed real-time statistics of the app’s usage and various testimonials. Installs of Human hit the 1 million mark and the app was also rated amongst the best of 2014

Utilise paid promotions – App install ads

Advertising is the fastest way to create awareness about a product and the same can be said for your app. There are a number of third party services that enable you to create and promote app install ads, so keep your finances in check and work out the best possible deals for advertising your app.

Facebook and Google’s app install campaigns are the best to start with. Here are the steps:

  • Create a campaign with relevant targets such as location, audience and budget
  • Design ad copy creatives with a Unique Selling Proposition
  • For Google search, choose relevant keywords that the Target Audience would normally search for
  • Launch the campaign
  • Measure the results with important metrics and optimise accordingly

Get social

If shelling out money for advertising isn’t a good option for you, try the alternative route with social media promotions. Blogging, hashtagging, and page posts are some of the many techniques you can utilise on social media. Audience engagement helps build trust and value for your app and works wonders in the long run, provided you have patience and perseverance when using this marketing method.

Request for app ratings and reviews

One of the quickest ways to increase app installs is to request current users to write reviews and rate your app. App Store algorithms calculate app popularity through user reviews and number of downloads, which ultimately push your app to the Top Charts. You can implement the review and rating feature in your app via a number of unique ways; asking for reviews after multiple usages of the app or providing additional app features after a review or rating is done.

Install Mobile App Tracking

Just like Google’s numerous tools that help keep track of a website’s performance or the number of views and clicks on an ad, Mobile App Tracking tools help you track the number of times your app installed. Even when you promote your app through paid advertising, you can use app tracker tools to see from which method of promotion your app is benefiting most. Doing so helps in managing your ad expenses as well as gives you some pointers on what needs to change to enhance your app’s user experience.

Do you know any other interesting tricks of the app marketing trade? Share your ideas in the comments below.

This article was originally published on BusinessLine on Campus 

Rachna Conferred the Woman Super Achiever Award

We are delighted to share that Rachna, the dynamic Head of Business Development & Strategy of our Social Beat Team, recently won the Women Super Achiever Award at the World HRD Congress at Taj Lands’ End, Mumbai.

Rachna wins Women Super Achiever Award

The award commemorates women across the globe who are leaders, executioners and decision makers in the various fields they represent.

“I am honoured and humbled by the jury of the World HRD Congress to have conferred the Women Super Achiever Award to me. I am extremely proud that I represent Social Beat an organisation that believes in nurturing and encouraging talented professionals. It was amazing to be placed among so many talented professionals across the globe. A big thanks to all the wonderful inspiring women in my life”

The World HRD Congress celebrated its Silver Jubilee this year and is the only known event to encompass all elements of HR. Over 133 countries and 1400 leaders attended the event, giving HR professionals a unique opportunity to connect, share and learn on a global level.

This is the second award we have received for the calendar year of 2017. Casa Grande and Social Beat previously won the BBC Knowledge Award for the Best Search Marketing and Display Campaign.

What Type of Content My Target Audience Will Find Engaging?

Content is King; a statement that has held true since the age of advertising. Like all great things, content marketing has evolved and improved over time. Gone are the days when brands would simply pin-up posters of their products in any given location to try and entice consumers.

Ogilvy Rolls Royce Ad

Take the above ad for example; published in 1958 by David Ogilvy’s company, the ad created a sensation among Americans of that era, and greatly pushed the sales of Rolls-Royce. Reading it today, you may find it hard to skim past the long content, but Ogilvy utilised one of the most powerful elements in advertising that still holds high regard today: Audience Engagement.

He did so by using a powerful Headline that was able to connect well with the emotions that the Target Audience felt at that time (the posh society of post-war America). Flash forward 6 ½ decades, Ogilvy’s methods of engagement are still applicable but have been morphed to fit into the current scenario of an internet and technology savvy world.

Content marketing is an advertiser’s new best friend; 71 percent of consumers today feel bombarded with ads on social media. Instead, they want more than just a flashy product commercial; they want an experience, a little taste of what to expect. Content Marketing can achieve that by creating and distributing valuable, relevant and consistent content. The method also adds a layer of trust in Target Audience, Creating what brands crave the most: Loyalty towards their products. Since this is an extensive article we’ve split it into sections to make it easier for you to navigate and read through.

  1. Why must you implement a content marketing strategy
  2. Popular content forms in use today
  3. Platforms on which content marketing thrives
  4. The content marketing formula
  5. Brand/Product/Service specific content marketing

Why must you implement a content marketing strategy?

Leads/Sales for a long period over new channels:

The fact that content marketing gives you an open playing field to mix and match with various content forms over a multitude of platforms, there is a big chance for your brand to generate leads, improve sales conversion and ultimately get closer to your Target Audience on a more personal level.

Reach consumers who use ad blockers:

Everyone hates a pop-up ad; they’re annoying, disorient you from an online experience and are generally considered as spam. Content marketing provides a more genuine, trustworthy advertising approach, one that actively induces consumer interaction.

Get Organic traffic/SEO:

Without SEO, anything you publish online will be lost forever in the massive sea of stars that is the World Wide Web. Content marketing has proven to be an SEO friendly marketing method, and provides credibility with boosting organic traffic.

Ad Fatigue:

Imagine seeing the same ad over and over again as you scroll through your Facebook feed. It can get annoying to the point where consumers lose interest in what the ad is trying to communicate. With content marketing, marketers can keep the essence of the ad fresh while varying the way the ad is presented.

Popular content forms in use today

Infographics:

Pretty much self-explanatory in its naming, Infographics is a presentation of data in a visual way. The concept is widely popular among readers, and gives license to creative freedom in graphical presentation, adding loads of value to the written content. Being a more comfortable way to consume information from, Infographics are likely to be shared three times more on Social Media than general content posts.

inphographic

Memes:

Short and sweet, Memes are one of the easiest content forms you can make. But bear in mind that they are not used for information, rather for entertainment. If done right, memes have a high chance of going viral, as consumers love nothing more than to share something outright hilarious.

Meme

Videos:

If a picture is worth a thousand words, then videos are worth a million. No matter what you are promoting, there are always ways to present in on the screen. Videos have proven to be one of the most searched forms of information or entertainment, so to give your SEO a big boost, consider making one that is relevant to your brand, product or service.

Guides and E-Books:

Guides are a detailed form of content and specifically meant for sharing information. Guides work well for SEO purpose as Google’s crawlers are now paying more attention to long-form content that mixes and matches other content forms.

Guides & Ebooks

Book reviews:

There is a book for everything today, and your target audience is bound to pick up one. Avid readers will love to know how good a book is before they have a read, plus it gives off the impression that you are well versed in your subject matter, adding a layer of credibility to your brand. You can induce some consumer reaction by asking personal reviews.

Book Review

Product Reviews:

Like books, product reviews will boost your brand’s credibility, and if you engage professionally with services providers and manufacturers that are relevant to your industry, that credibility increases tenfold. Collaborate with influencers who can review your product and add a trust factor among consumers.

Product Reviews

“How-to” posts:

The age old 5Ws & 1H concept is still effective to date, and a “How to” post is something that is frequently searched. If you are SEO hungry, “How to” posts will help generate the same, as the format takes advantage long tail keyword searches, ultimately bumping up your site ranking.

How To Post

List:

Humans are hardwired to be obsessed with lists. If you make one relevant to your product or service, chances of it being read are very high. Lists are everywhere and can comprise of anything, and Google analytics have revealed that a numbered list (odd numbers count) are the most popular.

Lists

Case Studies:

Nothing spells professionalism better than a good old case study. Need to explain what your product or service is and its impact on consumers? Perform a case study with all those intricate details. Ultimately, you’ll get a healthy dose of credibility and if promoted well, a strong consumer following.

Case Study

Podcasts:

The radio may have lost its charm among general audience today, but audio files still hold high regard among commuters who like a good plug and play of useful information. If your Target Audience falls under such a category, podcasts could be a useful medium for some knowledge sharing.

Podcast

Remember, there is no hard and fast rule that you must try every form of content marketing. Instead, focus on adapting and implementing an idea into a select content type. When that idea morphs into a quality piece of content, your Target Audience will evolve from one-time consumers to a dedicated and loyal fan following.

Platforms on which content marketing thrives

No matter what type of content you choose to work with, you’ll need a base, a platform on which you’re content becomes viewable. In the online world, content representation into three types.

Platforms on which Social Media thrives

Paid Media:

Media that is bought and sold for; online advertisements like Google AdWords, Facebook ads, YouTube ads and sponsored content, have shown a very high percentage regarding reach towards the Target Audience, and is also reliant on ROI. Strong reach may increase the chance of a targeted user getting convinced to purchase, yet may not provide a longer, more sustainable impact that permanently etches your brand into the consumer’s memory.

Owned Media:

Owned media refers to platforms through which your content is promoted. Your Website, Facebook Page, YouTube profile, LinkedIn, Twitter and Instagram accounts are types of owned media. Think of owned media as your virtual office, space for you to actively promote everything your brand represents and connect to your Target Audience in the online world. Since owned media is just a platform, you are free to use it in any way you like for your content marketing needs. How effectively you use it, with your chosen content strategy, will determine the overall reach and interaction with potential consumers.

Earned Media:

Even if your brand is marketed well online, consumers need to be certain and feel a sense of trust with your product. You can achieve that trust factor through earned media; sharing of social media content, Twitter mentions, blog mentions, product reviews and influencer marketing. Of course, to gain such high level of trust among consumers, it takes time, but also pays off handsomely, in the long run, immensely boosting your brand loyalty.

The content marketing formula

Content marketing isn’t something you could just cook up out of an empty pot. The process requires careful planning and meticulous detailing with a whole host of ingredients blending to make fantastic pieces of share-worthy content on various platforms.

The Basic Formula:

Content Marketing = Ideation + Creation + Publishing + Promotion

Content Marketing Formula

Ideation:

Everything begins with an idea. It is from this seed that your entire content marketing plan branches out. To come up with a path-breaking idea you need to do research and lots of it. You achieve great content marketing when you bridge the gap.

“What they’re looking for”- Analyse your Target Audience:

This is the first and most critical step towards creating your content plan. When you can understand who our audience is and what their expectations are, you will be able to create more relevant content. Analyse these aspects:

  • Audience demographic (age, sex)
  • Audience geographic (location)
  • Audience behaviour (reactions towards competition brand’s content)

When you narrow down the points mentioned above, your next step is to hunt for relevant topics that are trending, valuable and share worthy and in some way link to your brand, product or service.

Analyse the Target Audience

“What we want to say”- Create a content strategy:

Question yourself as to why you are about to create a piece of content. What is your end goal with the content you are about to create? To make this easier and more understandable, create a content strategy. Your strategy must be able to answer one or all of these goals:

  • Boost brand awareness
  • Increase brand reach
  • Page promotions
  • Boost website visits
  • Focus on consumer interaction

Remember, strategies could change even after your content is created and published. Be open to a trial and error method before you push for massive promotions.

Creation:

With your strategy set and your ideas in full flow. It’s time for the actual creation of your content. Again, depending on your Target Audience, your type of content will have to vary in, but make sure you stick to a content formula that is valuable, relevant and has great visual appeal. Based on current market trends and audience expectation, keep your content fresh by mixing and matching its various forms like GIFs, Blog posts, Infographics, Videos, etc.  Ultimately, your content creation must sync well with your strategy and be able to:

  • Solve a problem
  • Trigger a purchase decision
  • Add value to SEO
  • Entertain

Creative Social Media post

Publishing:

Much like creating content for that relates to your Target Audience, publishing your content must also have a timed approach. Google Search algorithms and Facebook’s targeted post boosting have made it easier for marketers to preselect a publishing time and date, resulting in better and more accurate reach to the consumers. It is important to optimise content that is share-worthy on mobile devices as well, with a majority of consumers now spending more time on smartphones.

Publishing funnel

Promotion:

With over 27 million pieces of content being shared every day, your content is just a small grain of sand in a huge desert. To make that little grain noticeable among the rest, you need to make the most out of the promotional options available. So how do you amplify your content?

promotion strategy

Remember, none of these techniques will work wonders unless you connect them with the golden catalyst of content marketing- Search Engine Optimisation. SEO is a broad topic, so we’ve saved it for another detailed post.

Brand/Product/Service specific content marketing

Since content marketing is an ever-evolving subject matter based on shifting trends and change in consumer behaviour, there is no surefire successful approach to choosing an approach to your strategy. But, some content strategies work well over others depending on your brand, product or service. Let’s look at a few successful strategies.

Content Marketing for B2B:

When it comes to B2B content marketing, ultra-professionalism is important. Your task as a marketer will be to convince other business of working with you or using your services. Make sure your content is concise, to-the-point and expresses heavily on your services and the benefits it could offer to another business.

Best Platforms:

Facebook, Twitter, LinkedIn, WordPress Blog/Website, YouTube, Google AdWords

Content Type:

Emailers, Helpful blog posts (Tips/How-to), Product Reviews, Product/Service specific social media posts

Content type for B2B

Content marketing for FMCG:

For FMCG brands, the content strategy must heavily revolve around consumer interaction. This means marketers are free to explore all sorts of content and modify them in a way that involves consumers intrigued and curious to know more about the brand’s products.

Best Platforms:

Facebook, YouTube, Instagram, Guest blogging

Content Type:

GIFs, Memes, Influencer promotions, Product specific social media posts, Guide based blog posts

content type for FMCG

Content marketing for real estate:

With a recent influx of the real estate market in India, developers are making a move into the online space to boost their project promotions further. As always, the competition is fierce, so the best reach towards consumers decides the big winner. Considering how huge the real estate industry is, having an online presence for developer and broker, while also complementing each other’s presence, is vital for the success of a real estate brand in the online space.

Best Platforms:

Facebook, Google AdWords, WordPress Blog, Twitter

Content Type:

Emailers, Helpful blog posts (Tips/How-to), Influencer promotions, Product specific social media posts, Landing pages

content type for Real Estate

Content marketing for lifestyle brands:

Lifestyle brands, especially those in the fashion industry, have a mainstay in the digital marketing space. To get better online presence, lifestyle brands must be appealing both to targeted consumers and businesses.

Best Platforms:

Facebook, Instagram, Google AdWords, WordPress Blog/Landing Page, Twitter, YouTube

Content Type:

Emailers, Helpful blog posts (Tips/How-to/Lists/Guides), Influencer promotions, Product specific social media posts, Video Promotions

content type for lifestyle brands

We end by quoting a famous line by David Ogilvy, “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine”. Content marketing is the most trusted and honest form of marketing and one that is sure to go a long way in establishing a healthy relationship with your Target Audience.

Are there any innovative content strategies you’ve cooked up? Feel free to share the in the comments below.

Donald Trump’s Winning Social Media Marketing Formula

While Indians scurry around exchanging their notes, Americans stand in shock and awe over the result of their votes. Donald Trump emerged victorious on Tuesday as America’s President-elect, leaving a rather uncomfortable feeling on the rest of the world. It’s only a matter of time before the dust settles and reality bites, as “The Donald,” as he is fondly known, takes office.

Many may call his campaign one of the most controversial to date, but they just can’t deny that it has proven to be highly effective on his road to victory. Trump’s landslide victory came as result of his smart use of social media, a platform he has praised since winning. Marketers could take a leaf out of his book on how to implement strategies and work action plans to ensure the best results on minimum expenditure. His campaign is a great example of ROI driven digital marketing, where he spent virtually nothing while making the most out of free publicity.

Have your mind blown over the review in numbers on Trump’s campaign! While the use of social media for a political advantage is not new, considering how well Obama fared during his campaign, Trump’s win is a testament to why it has become so important in daily life. Let’s have a look at the various tactics Trump employed on his campaign.

He was brutally honest

Everyone knows, a politician’s biggest lie is when he is trying to convince everyone he’s telling the truth. But what happens when a politician comes out with an open mike in hand, and effortlessly speaks his mind to the people. We’ve seen that with Modi on his public rally’s and Trump took centre stage on the best platform to express oneself- social media. Forget the fact-checking, Trump’s sometimes outlandish claims added a perspective of thought amongst his ever-growing flower base. Here’s an example of that, one which Trump posted 24 hours ahead of election day.
Donald Trump brutally honest

He stuck to social media norms

Even Obama had to admit, in his last hilarious speech as president, that Hillary’s attempt to bond with the public on social media failed miserably. Trump, on the other hand, having prior expertise with social media norms thanks to his entrepreneurial background, modified his approach to fit political standards while still using social media jargon and youth slang that could connect well with his followers. His use of hashtags and constant responses to queries from his supporters leveraged success to his campaign.

 

Donald Trump Social Media norms

 He owned Twitter

You’ve already noticed that we’re referencing most of Trump’s campaign with his Twitter feeds, that’s because he practically owned the microblogging giant over the past few months of his rigorous campaigning. Nothing makes free press feel any better than having the power to deconstruct your opponents within 140 characters. His infamous hashtag #CrookedHillary and attack on the existing government emphasise his no-holds-barred approach to social media.

Donald Trump Twitter

He relied on audience engagement

One method that has become increasingly important on social media today is the way brands interact with consumers. Engaging with an online audience makes for conversion rates to increase, turning them into potential buyers of the product. In the case of the Trump Brand, Trump knew what he represents and had a decent idea on what his audience expect, opening the floodgates to thousands of interactions per tweet.

Donald Trump audience engagement

 

Trump was able to achieve an incredible response on election day, all thanks to the effort he put in and the ease of reach through social media. His formula for success should be familiar with adept digital marketers, but if you are till keen on maximizing those efforts and using the full potential of social media, here’s what you have to do, the Donald Way.

Powerful brand positioning

Trump’s slogan, “Let’s Make America Great Again,” is a powerful example of brand positioning strategies. In just five words, he sums up what he is all about and more importantly, what America wants the most, the return of those glorious days. Digital marketers know that brand positioning is the first of many key factors that can make a campaign run successfully. While Clinton’s slogan, “Stronger Together,” invokes an action, it doesn’t have a definitive goal. Your brand positioning must reflect the entire process of your campaign, and give consumers a meaningful reason to interact with you on social media.

A touch of emotion

Trump’s entire campaign was emotion driven. He appealed to the audience by telling them what they wanted to hear. Constantly rubbing the existing governing systems in the mud and hitting out on policies the public themselves have protested against over the years. He also narrowed down his target audience to the majority race in America, slashing out on the minorities through the early stages of his campaign. This method built his fan following in quicker rates and gave him the image of an all-American common man, which touched the hearts and minds of millions in the USA.

Customer management

Hillary’s and most of the Democrat Party’s campaign focused on benefiting the rich 1 percent of America. They left behind their blue-collar Democrats and ignored a vast majority of the American demographic. Trump did the exact opposite; his campaign appealed to existing voters as well as ignited passion in first-time voters. He even managed to pocket the blue-collar Democrats and win the vote of almost all Republicans. Trump’s campaign is a good example of effective customer management, where he was able to retain old voters and garner the support of new voters.

Exaggeration is helpful

Everyone knows that advertisements are bloated with exaggerated claims and over-the-top promises, but if that doesn’t keep consumers interested, what else will? Trump’s campaign was splattered with colorful promises and rather comical goals, but it played well with his audience as it clearly was a fantasy in their heads already. On the post-purchase point-of-view, every customer wants his money’s worth, so it’s only a matter of time before Trump’s true colors come shining out.

Showmanship

Trump carried himself very well throughout his campaign; never backing down from a potential war of words and staying true to the image he had created over the years as an established business tycoon. Trump portrayed himself as an all-American American, winning over the public with his celebrity stylized presentation and tough-guy demeanor. It was very much like the Modi one-man-show which gave Americans the confidence to vote for “The Donald.” Trump carried over this personality on every form of media he used, thus managing to cement his image in the hearts and minds of the public. Just have a look at this speech he made at one of his best rallies ever.

Rinse and repeat

In typical businessman fashion, Trump knew that he could never achieve perfection without a little trial-and-error. If you’ve been following his campaign closely, you’ll notice how he carefully shifts his marketing strategies from one perspective to another; beginning by attacking the opposition with harsh, over-the-top judgments to slowly letting go of the hominem insults and placing focus on talking about a better America. Trump also balanced his mediums of delivery smartly, telling people what they wanted to hear at the exact moment they wished to hear it, all the while constantly drilling into the consumer’s mind, his underlying message of a greater American future.

The Trump Brand is the shiniest new thing popping straight out of the realms of Social Media. Polished and ready to be grasped by the consumer’s hands, it’s only a matter of time before the brand’s USP comes into full play and hopefully deliver its promises.

You may also find it interesting to read how social media was used by Indian politicians in the 2014 elections.

[wpsp]