Top 10 Mobile Wallets In India – 2019 Edition

As shopping patterns continue to evolve, so does the payment platform and payment gateway industry that propels the former. Mobile Point of Sales machines have of course existed for a long time but mobile wallet is a new concept in India that has been surpassing credit card usage and is slowly beginning to replace the traditional payment methods.

A mobile wallet, in simple terms, is a virtual mobile-based wallet where one can store cash for making mobile, online or offline payments. There are various types of mobile wallets in India, such as open, semi-open, semi-closed and closed – depending on the type of usage and payments that can be made. Wallets are growing rapidly as they help in increasing the speed of transaction, especially for ecommerce companies and all ecommerce marketplaces have integrated with such mobile wallets too.

Here are some of the top 10 mobile wallet companies in India and what they offer to their customers.

1. PayTM

PayTM is one of the largest mobile commerce platforms in India, offering its customers a digital wallet to store money and make quick payments.

Launched in 2010, PayTM works on a semi-closed model and has a mobile market, where a customer can load money and make payments to merchants who have operational tie-ups with the company. Apart from making e-commerce transactions, PayTM wallet can also be used to make bill payments, transfer money and avail services from merchants from travel, entertainment and retail industry.

Capitalizing on the scope and growth of India’s education market segment, they recently partnered with premium educational institutions in India to introduce cashless payments for fees, bills and other expenses.

Number of installs: 100 Million (or 10 crores) on Android Play Store.

2. Amazon Pay

Amazon Pay is an online payments processing service that is owned by Amazon. Launched in 2007 globally and in India in 2017, Amazon Pay uses the consumer base of Amazon and focuses on giving users the option to pay with their Amazon accounts on external merchant websites, including apps like BigBazaar etc. You also get to Shop on Amazon using Amazon Pay.

Number of installs: Undisclosed

3. Google Pay (formerly known as Tez)

As its part of the Google ecosystem they have scaled up their user base really quickly, inspite of being a late entrant. With Google Pay you can send money to friends, pay bills and buy online, recharge your phone. Since Google Pay works with your existing bank account, which means your money is safe with your bank. There’s no need to worry about reloading wallets and you don’t need to do additional KYC – which is required for all the other apps.

Number of installs: 100,000,000+ (100 Million or 10 crore) on Android Play Store

4. PhonePe (now part of Flipkart)

PhonePe started in 2015 and in just 4 years it has been able to cross the 100 million download mark. From UPI payments to recharges, money transfers to online bill payments, you can do it all on PhonePe. Its got a very good user interface and is one of the safest and fastest online payment experience in India.

Number of installs: 100,000,000+ (100 Million or 10 crore) on Android Play Store

5. Mobikwik

MobiKwik is an independent mobile payment network that supposedly connects 25 million users with 50,000 retailers and more. This mobile wallet lets its users add money using debit, credit card, net banking and even doorstep cash collection service, which can in turn be used to recharge, pay utility bills and shop at marketplaces. Owing to the growing need for convenience, MobiKwik has also recently tied up with large and small time grocery, restaurants and other offline merchants.

Another unique feature they have is their expense tracker which allows to set budget for your expenses across all payment instruments and it uses your SMS data to analyse and control spends.

Number of installs: 10,000,000+ (10 Million or 1 crore) on Android Play Store

6. Yono by SBI

This mobile wallet application was launched by State Bank of India to let users transfer money to other users and bank accounts, pay bills, recharge, book for movies, hotels, shopping as well as travel. This semi-closed prepaid wallet offers its services in 13 languages and is available for non-SBI customers as well. This app also allows its customers to set reminders for dues, money transfers and view the mini-statement for the transactions carried out.

Number of installs: 10,000,000+ (10 Million or 1 crore) on Android Play Store

7. Citi MasterPass

Citi Bank India and MasterCard recently launched ‘Citi MasterPass’, India’s first global digital wallet for faster and secure online shopping.

Citi MasterPass

By using this, Citi Bank debit and credit card customers become the first in this country to be able to shop at more than 250,000 e-commerce merchants. It ensures faster checkout with a single click or touch and stores all your credit, debit, prepaid, loyalty cards and shipping details in one place.

8. ICICI Pockets

Pockets by ICICI is a digital bank that offers a mobile wallet for its customers. It provides the convenience of using any bank account in India to fund your mobile wallet and pay for transactions.

With Pockets, one can transfer money, recharge, book tickets, send gifts and split expenses with friends. This wallet uses a virtual VISA card that enables its users to transact on any website or mobile application in India and provides exclusive deals or packages from associated brands.

Number of installs: 5,000,000+ (5 Million or 0.5 crore) on Android Play Store

9. HDFC PayZapp

PayZapp is a complete payment solution giving you the power to pay in just One Click. PayZapp lets you recharge your mobile, DTH and data card, pay utility bills, compare and book flight tickets, bus and hotels, shop, buy movie tickets, music and groceries, avail great offers at SmartBuy, and send money to anyone in your phone book.

Number of installs: 10,000,000+ (10 Million or 1 crore) on Android Play Store

10. BHIM Axis Pay

BHIM Axis Pay is a UPI banking app that lets you transfer money instantly to anyone using just your smartphone. Make online recharges to your prepaid mobile and DTH set-top boxes directly from the app.

Number of installs: 1,000,000+ (1 Million or 0.1 crore) on Android Play Store

Data on digital payments in India

And here are some interesting findings on digital payment adoption from the recent ACI Survey:

ToACI Survey About Digital Payments & Mobile Wallets in India

While these numbers indicate the growing need for secure, faster and efficient payment methods for online marketplace, efforts to make payments to individual or brick & mortar stores is also increasing. Start-ups and huge corporates are constantly on the lookout for customer-friendly technology, thereby giving more power to the customer.

Need a few financial tips to handle your money wisely? Follow our YouTube channel Paisa Pujari for more insights. Here’s a video to help you understand the smart ways to use a credit card:

Thus, the day you will walk around without a physical wallet and pay your local dhobi and kirana store uncle using a mobile wallet is not so far.

Do you use any of these mobile wallets? Have we missed out on something important? Write to us in the ‘Comments’ section below.

Online reputation management can make or break your brand

Online Reputation Management has become an integral part of any brand’s digital strategy, as the online consumer base is constantly growing. According to a recent survey, 70% of Indians online prefer or have used Social Media for customer service or purchase recommendations at least once. With more and more consumers actively sharing and looking out for information online, it becomes crucial for brands to have a successful ORM strategy in place.

What is ORM?

It is the process of managing and improving your brand’s reputation through positive content promotion and prompt redressal of consumer complaints and grievances online. This customer-centric approach ensures credibility and helps monitor the brand sentiment online. In order to maintain a positive brand image, businesses need to constantly monitor conversations around their brand and the industry across social media, community forums, review sites, blogs and all over the internet. There are ORM tools available to track, analyse and manage online content, thereby making it easy for brands to streamline the process and carryout quality checks frequently.

Impact of Online Reputation Management

Understanding how Online Reputation Management can impact your brand identity and business objectives is important, no matter how big or small the enterprise is. Here are some pointers on the key aspects of ORM can make or break your brand:

Listen or Lose: Knowing what your customers are talking about your business online is very crucial for customer retention and acquiring new prospects. Majority of the consumers today refer to reviews and recommendations on various sites and social media platforms before making a purchase decision. Witnessing negative feedback about your service or product online can lead to distrust and drop in sales.

Hence, a timely response system needs to be in place to address customer grievances not just on social media, but also on review portals and forums that can show up on the Google Search results.

Respond to Regain Trust: One of the most common mistakes that brands make when it comes to Online Reputation Management is deleting or avoiding a customer complaint. Covering up an issue is never a solution, as customer stories tend to have a greater reach and impact. Consumers appreciate public signs of transparency and honesty; hence always respond to negative comments and take the issue offline if needed.

When the issue is resolved promptly, there are higher chances of this troubled customer turning into a brand evangelist and post positive feedback about the brand’s approach and customer service. To know how you can efficiently track and respond to feedback on social media, see our detailed blog.

Be Quick to Acknowledge Feedback: According to an average Internet user, a brand needs to respond to a consumer’s query or feedback online within 30 minutes or an hour. Prompt response with a relevant solution goes a long way in showing consumers that you are listening to them. It’s also one of the easiest ways to win back your customer’s trust and let them know you value them.

If you are unsure about something, it is always better to inform your customers that you are looking into the issue and will get in touch shortly regarding the corrective action. Because, more the time taken to respond, severe the damage is. If you are a B2C brand where the consumer engagement rate is high, opt for ORM tools that can help you streamline this process.

ResponsivenessWhile Facebook already has ‘Responsiveness’ badges on Brand Pages, Twitter is testing it out on select accounts

 

Climb the Search Engine Ladder: There are close to 91 Million searches performed on Google each day. How many of those do you think could be about your brand? Big or small, leverage on SEO to make positive content dominate the Google Search results and push down the negative references about your brand. Promoting fresh, useful and positive content on various web pages about your brand can help in outranking negative comments over a period of time.

Most brands also take an integrated approach to effectively use Influencer Marketing in order to create positive word-of-mouth. This includes creation of blogs or reviews across community platforms, online review portals and social media.

Customer Delight Made Easy: Being available online and making customer interactions meaningful helps in exceeding their expectations. A happy customer likes to share positive experiences and eventually becomes a brand loyalist. Businesses in the servicing industry can take the ORM route to dominate the competitive marketplace and demonstrate their trustworthiness & commitment to customers.

In order to achieve this, brands need to actively track brand mentions and follow conversations online to respond and initiate conversations. Being proactive not only helps to keep negative sentiments at bay, but also helps in building a positive brand perception.

Customer Delight

JetBlue is an airline company in United States, well known for its customer service. When Twitter user Alexa Burrows randomly tweeted about the end of her holiday and jokingly asked the airline company for a welcome home parade, JetBlue did go that extra mile to delight the customer and created a positive brand experience.

 

Establish your Brand Personality: Even though most brands are online and making efforts to improve customer experience, only few stand out. A unique approach towards addressing concerns and encouraging conversations helps in building the brand and differentiating yourself from the competitors. Online Reputation Management also serves as an opportunity to showcase your brand persona and cultivate a social media voice that will amaze your consumers.

Being witty and creative is one of the easiest ways to get noticed and make an impact on digital media platforms. Below is an example of Ola’s quirky response to a customer.

Brand Personality

Online Reputation Management could be the missing piece in your digital strategy if you’re looking to create a difference and delight customers, but not there yet. Have you deployed effective ORM strategies for your brand and witnessed how it’s making or breaking your brand? Do write to us in the ‘Comments’ section.

Content Marketing To Make Your Brand Trend

Content is any brand’s most powerful weapon which can be used to fulfill marketing and branding objectives. A strategic approach towards creating and distributing content creatively can attract customers and propel them to take the desired action. While all brand managers are aware of this mantra and are working towards it, how can you differentiate your brand amongst the rest and make it trend?

content-marketing-to-make-your-brand-trend

Here are some interesting content marketing tips to make your brand famous and captivate your audience:

THINK DIFFERENTLY

While most brands that fall under the same industry or category have similar social media strategy, the one who thinks differently always reaps better results. Having a fresh perspective towards generic concepts can help in delivering content that interests the user and eventually improves your organic reach and engagement.

To quote an example, Planet SuperHeroes came up with an infographic on the New Year’s to show its audience how their lives will look like in 2016. Unlike many brands that did run-of-the-mill updates and wishes on this occasion, PSH went ahead with content that’s relevant to its audience. Boy, did this unique approach towards content marketing bring them organic results? See for yourself below!

PSH - Think Differently

Here’s another example of unique content marketing strategy by the Tamil Nadu’s Chief Election Officer, where movie and television references were used to spread awareness about the upcoming State Assembly Elections.

TNECThinkDifferently


CREATE USER-FOCUSED CONTENT

Instead of just talking about your brand’s product and services, create useful content that interests your audience. This way, understanding your target group’s expectations and behavior can positively impact your social media content strategy. Spend time on public forums and communities to study the relevant topics discussed by your consumers. Create content that your customers are most likely to consume and will come back to you for more such information.

Petwish is an online pet portal brand who published a series of posts on different dog breeds and their lifestyle characteristics – to help customers choose the ideal dog breed for their family. This being an example of a customer-centric content approach, the campaign went viral garnering 42K shares and 20K likes on the page, all organically. Through this campaign, the brand was able to position itself as a knowledge source for its customer base and indirectly boost its branding and marketing efforts.

Consumer focused approach

TAKE PLATFORM-SPECIFIC APPROACH

While planning your content marketing strategy, keep the communication same across platforms but approach them differently. Design your content to suit the language, environment and behaviors on different digital media platforms. While creating unique content is one thing, distributing it thoughtfully across platforms will help get the most value out of it.

Thus, understanding the potential of each platform and taking a channel-specific approach could result in reaching the right audience, the right way.

HIJACK LATEST TRENDS OR TOPICS

Creating content around trending topics or events is an age old technique that many brands have used and succeeded in the past. Spontaneity, messaging and creative presentation are the three important factors to keep in mind while plugging-in your content around a trending event. Use the right hashtags or keywords to make your content easily discoverable. And a tinge of good humour or objective take on a social issue would go a long way in increasing the shareability and making your brand trend along with the topic.

Below are some of the examples of brands that capitalized on the ‘Be like Bill’ meme that took over the Internet few weeks back.

BeLikeBill Apple

BeLikeBill_PH

USE HUMOUR, IF RELEVANT

Who doesn’t love humour when it’s appropriate and impressive? With memes and funny illustrations dominating the social media world, humour is undoubtedly the best universal language that brands love to speak.

Witty or good humour bridges the gap between a brand and its customer in so many levels and helps in building a community. Spontaneity coupled with creative humour has resulted in a number of successful brand campaigns in the past and will continue to do so.

MAKE USE OF VISUAL MEDIUM

2016 seems to be year of Visual Marketing with video content and infographics having the best ROI and reception amongst the users. Visual content grabs the audiences’ attention much faster than text and generates more social engagement. According to a recent study by Cisco, video will account for 80 percent of the global internet traffic by 2019. And the numbers have already begun to rise, as more and more brands are gradually moving some of their TV budgets to digital videos.

With the increasing availability of platforms such as YouTube, Vine, Periscope, Blab, Flipagram, etc. and the user community shifting to mobile and social, brand managers should make use of these visually appealing content forms to gain valuable results.

VisualContentInfluencer

VisualContentMurugappa

ROPE IN INFLUENCERS TO AMPLIFY CONTENT

If you have great content and are trying to amplify it through impactful sources, look no further. Influencer marketing helps in identifying leaders with a significant follower base, who can deliver your brand’s message to a wider audience and influencer their opinions / purchase decisions. Using influencers for your content campaigns can result in higher reach and engagement, thus giving you more mileage than your competitors.

What are the content marketing efforts that you’ve taken so far to improve your brand’s online presence? Do let us know about your thoughts in the ‘Comments’ section!

How to use Pinterest for your Brand

Building a successful marketing strategy for your business depends on choosing the right marketing mix and implementing plans that drive results. According to a recent study, marketers are expected to further increase their marketing spends this year, of which digital might consume up to 35% of their overall budgets. With digital marketing gaining more importance, it becomes inevitable for brands to think beyond Facebook & Twitter and explore new opportunities.

pinterest-for-your-brand- socialbeat india

Pinterest is one of the fastest growing digital platforms with more than hundred million monthly active users, currently. This popular social bookmarking or photo sharing website allows users to create, discover and save media content related to their favorite topics, interests or hobbies. Thus giving brands, the perfect platform to curate relevant content and amplify it to reach the desired audience. Pinterest along with platforms like Instagram, Snapchat & Periscope are going to be growth drivers in 2016 so try them out to stay ahead of the curve.

How Pinterest works

Have you ever enjoyed window shopping at a mall or maintained a scrapbook with clippings and articles you love or find useful? Pinterest works on a similar model where users can find, share and pin (read as ‘save’) visual content pertaining to a wide range of topics and interests. It allows users to create ‘pinboards’, organized based on themes / topics where the pinned items get saved.

Launched in 2010, Pinterest was summarized to be a ‘catalogue of ideas’ for people looking for inspiration. Be it a DIY project, a chocolate cake recipe or a wedding gown inspiration – wide range of visually appealing content is sourced or uploaded by users all over the web. They have also recently launched their advertising platform, which can enable promoted pins & boards.

How to use Pinterest for your brand

Big or small, businesses can use this highly visual medium to showcase expertise and disseminate content to reach a wider audience. In order to build a strong customer base and eventually some loyalty, brands can market their products and drive traffic to their website.

Pinterest is not only the second biggest online network to drive referral traffic, but also the one with a higher shelf life. Even pins that are two months old can drive significant amount of traffic, with visually appealing images and keyword rich descriptions. In order to effectively use Pinterest to build your brand and achieve marketing goals, please find below some tips:

1. Set up your account

With the growing user base and average time spent on this platform, Pinterest seems to have become the new favorite for marketers around the world. In order to get started on this platform, sign-up for the business account that provides exclusive features to help you grow and monitor results.

Mashable_Pinterest

Business name, category, website and bio are all you need to create your presence on Pinterest. It provides analytics, rich pins and advertising in terms of promoted pins which are not available otherwise. In case you already have a personal account for your business with good fan-following and referral traffic, Pinterest allows you to convert it into a business account without losing any data.

2. Plan your approach

Visuals are the most powerful medium for brands to capture the attention of its target audience and communicate better. Good and compelling visual elements tend to perform better for brands and result in higher engagement.

Retail brands should showcase relevant, high quality and vertical images of their products for users to like, repin or follow your account for more. Even brands with intangible products or services can benefit from Pinterest with the right content and strategy in place. Businesses that belong to healthcare, finance, education and other sectors can creatively modify their existing content into visual elements or share new content that is relevant to their business and target audience.

3. Create boards and pins

It is ideal to start with 8-10 boards with content categories that are relevant to your audience and business. Instead of just promoting your own products and speaking the brand language, look for relevant keywords or topics that are most searched by your target audience. Curate content based on user interests and create boards for broad themes & categories.

Mashable_Pinboards

With Pinterest being the second largest social network to drive referral traffic, make sure you pin images, videos or infographics with links to your website. These backlinks can be included in the descriptive copy or photo caption for higher click through rates. You can see the profile of one our clients, Gehna over here.

4. Engage with your audience

In order to be easily discoverable as a brand and engage with your audience, repin relevant content across Pinterest and create group boards. This enables brands to invite bloggers or influencers to contribute to different themes and ideas. It also helps in building a community and interacting through contests, theme boards or by liking / commenting on their repins & personal collections. As Jeff Bullas mentions in his article, Shopify users referred by Pinterest, spend an average of $80 compared to Facebook referral of $40.

5. Boost your SEO efforts

Use the right keywords & hashtags in your descriptions & image titles to get noticed and gain more traction. In order to create quality backlinks and visits to your social media handles, add these links to your profile and individual pins that will drive traffic. Much like other platforms, local businesses can tag their location to pins and profiles to reach relevant audience on Pinterest. You can also see some of our other link building techniques tips here.

6. Make your website or blog Pinterest-ready

Pinterest is a great platform to discover new products, as it caters to a wide range of categories such as fashion, home décor, art, food, gadgets, travel, etc. Marketers can add a ‘Pin’ button to their products on the site to make it easier for visitors to share it across. For e-commerce players or businesses that sell online – these pin buttons can help in generating more sales and traffic.

Pinterest Pins

Is Pinterest soon to be a part of your digital marketing mix?
Or stepping up your existing Pinterest marketing game?
Let us know about your experience so far in the ‘Comments’ section.

15 Best Social Bookmarking Websites

Got good content up on your website but not sure how to promote it? You’ve landed on the right page to find out the answers.

What are Social Bookmarking Websites?

Websites that help internet users to search, store or manage content they are interested in and share it across networks. These social bookmarks are created using tags, categories or custom keywords and are usually public, allowing all members of the site to access it.

How do they help brands?

Brands and content marketers can leverage on social bookmarking websites to build brand awareness and promote their content. These sites help brands or users share articles, blogs, images or videos, in order to drive relevant traffic into their site.

  • Being featured on social bookmarking websites is an important step in the SEO process. They help in indexing profiles, blogs or articles faster; increase Google Page Rank and Domain Authority
  • Sharing fresh content regularly helps in building a community of users who are interested in your content and eventually become brand loyalists
  • Users can rate, vote or share your blogs/articles across the web, thereby increasing the chances of your content going viral
  • Adding social bookmarking buttons to the website or blog articles improves the shareability and serves as an opportunity to reach a wider audience

Here are some of the popular social bookmarking websites and how they work:

TOP-15-social-bookmarking-website-new1

  1. Delicious

Delicious is the world’s largest social bookmarking service that lets users to save, organise and discover links on the web. The interface is quite simple and lets users build a collection of links, thereby creating their own personal search engine. One can also browse for interesting content shared by their friends or trending topics around the web. Getting listed on Delicious can certainly improve the page ranking & drive more traffic, provided the content is great.

  1. Tumblr

A popular micro-blogging platform and a social network with huge traffic volumes globally. It that allows users to create any content in the form of short-blogs with relevant tags, enabling other users interested in similar topics to easily find it.

  1. Pinterest

A photo sharing website with more than 100 million active users. It allows users to create theme-based picture collections called ‘boards’ and helps discover, save or find what interests them. This site is best known for its referral traffic and image categories such as infographics, guides, tutorials and DIYs have a higher click-through-rate.

  1. StumbleUpon

A discovery engine that finds and recommends web content to its users. Majority of StumbeUpon users are there to look for unique or creative content personalized based on their interests or peer group recommendations. With over 30 million registered users, this site provides high quality backlinks and lets users like, rate or share web pages.

  1. Reddit

A well-known social bookmarking website where users can submit links to blogs, images or videos and its position on the Reddit page will be determined by votes from other users. A text heavy website that covers a wide range of popular topics and organised by areas of interest called ‘subreddits’.

  1. Scoop.it

With over 1 million registered users, Scoop.it is a popular social bookmarking tool that caters to professionals, businesses and corporations. One can publish or curate unique content based on interests, keywords and share it with others in a visually appealing way.

  1. Diigo

This user-friendly social bookmarking service lets its signed-up users bookmark web pages for a later use, annotate files as they browse and share it with friends or colleagues. It helps in easy indexing of shared content on Google and drives good amount of traffic into the site.

  1. Newsvine

An open source, social news service that allows users to create content, seed links to external content and participate in discussions. Most-voted content pieces appear in the home page and usually belong to popular topics like news, politics, business, art and technology. The site has over 40 million unique visitors a month, a Google page rank of 7 and high quality PR backlinks from related sites.

  1. HubPages

HubPages is a social content community where users share content, pictures, videos or pose questions to find answers. It is also a revenue-sharing website where authors can create original, quality content about various topics & earn via Google AdSense or other commission-based vehicles. Creating unique content articles or ‘hubs’ regularly can help brands in indexing pages more quickly and generating targeted traffic into the site.

  1. Visual.ly

Visual.ly is a community platform exclusively for data visualization and infographics. It is also a marketplace for publishers and researchers looking for images using keywords and category tags. Brands can create a profile and publish interesting insights & infographics that will drive relevant traffic into their site. It not only allows the users to share it across social media platforms, but also provides an analytics tool to measure the overall content reach.

  1. Typepad

Typepad is one of the oldest blogging platforms with built-in tools for customization and additional features like mobile blogging, multiple author support & photo album creation. This online publishing tool is a paid service that comes in four different subscription levels.  One can also promote their content within the site and measure performance through their comprehensive stats tracking.

  1. Organizer

A bookmarking website that lets users to store all their favourite links at one place, which can be accessed from anywhere. These bookmarks are created using labels or tags and can be shared with anyone.

  1. Facebook

This world’s largest social networking site also serves as a content sharing platform with large numbers of referral traffic every single day. Facebook also captures latest trends, news articles and topics of discussions using keyword searches. Thus, brands can take timely measures on generating relevant content on Facebook, which might bring in more shares or page impressions.

  1. Twitter

Yet another social sharing site with millions of active users worldwide, generating 500 million tweets every day. Fresh and interesting content can help brands gain followers on profiles, lists and also monitor user interaction levels in terms of retweets, replies and likes.

  1. Google Plus

Owned by Google, this social networking site allows users to share content, images or videos across circles, communities or interest-based groups called ‘collections’. Social bookmarking sites allow users to easily find content around topics they are interested in, store or share it with like-minded individuals. Thus, brands should capitalise on websites such as these, to amplify content and drive more targeted traffic into their site.

Do you currently use any of the above-mentioned websites for your brand? Or have more sites to add to this list? Share it with us in the ‘Comment’s section below. For more tips and insights on SEO / content marketing techniques, watch this space.

Social Media Web 3.0 – The Game Grows Bigger

Social Web 3.0

Social Web 3.0, a digital marketing conclave was organised by Madras Management Association on 23rd November at Hotel My Fortune, Chennai. The event was attended by industry bigwigs such as Maneesha Khanna, Director of Marketing, PepsiCo and Bhaskar Ramesh, Head of Industries – FMCG, Google India amongst the other notable ones.

The event started with an insightful keynote address by Hari Menon, CO-Founder & CEO, Big Basket on digital influence and analytics-driven future, which set the stage for the rest of the day. Vikas Chawla, Co-Founder & CEO of Social Beat spoke about how content & influencer marketing is changing the social media game. It was an interactive session with a series of questions on how brands can leverage content marketing to achieve business goals and what would be the ideal advertising-marketing mix.

Here are some insights on Content and Influencer Marketing discussed during the session:

If Content is king, there are too many kings out there.
Here are some tips to stand-out and leverage on relevant content to achieve business goals.

Tips for effective content strategy

Influencer marketing is becoming an integral part of marketing budgets and here’s why:

Why Influencer Marketing

Digital media endorsement by an influencer can work wonders for your brand, only if you pick the right one.
Here are some metrics you need to consider before choosing the influencers for your campaign.

Shortlisting Influencers

The next session was a case study by Maneesha Khanna, on #CrashTheIPL campaign that involved consumer generated video content. The idea behind this talk was to understand how videos have become the way forward for FMCG brands to easily connect with the audience. The success of #CrashTheIPL campaign could be contributed to the strong cross channel promotion – yet another game changer in the advertising space. Hence, brand managers should also explore highly integrated digital + TV campaigns, as both of these channels are here to stay.

Apart from these expert sessions and case studies, there were also discussions on various trending topics in the digital & social space. Social Media 3.0 also witnessed a bunch of digital enthusiasts who actively participated in Twitter & Instagram contests conducted during the event.

Were you a part of this digital media conclave and have more stories to tell?
Write to us about your experience in the ‘Comments’ section.

E-Commerce Product Photographers in Chennai

Eccomerce-Photographers-2-1200 (1)

Product Photography is an important design element for an e-commerce portal, as the sense of sight plays a major role in online shopping. One of the challenges for an e-commerce site is to satisfy the needs of a customer wanting to touch and feel the product before buying it. Visually appealing product images have the power to impress & persuade a customer into buying a product and tend to affect your website’s bounce rate and conversion rates.

Product images should not only be appealing, but also match your brand’s image and the overall aesthetics of your website. Instead of solely relying on your vendor for product images, one needs to plan and make use of the best product images that have the potential to sell. This is where professional product photographers come into play, to bring out unexplored angles of a product and visually explain the product functionality in the simplest way possible.

Through this blog post, we bring to you some of the top e-commerce product photographers in Chennai:

1. Kunal Daswani Photography

Kunal Daswani is one of the leading photographers in Chennai with a unique style and eye for detail. Much known for his fashion and commercial photography, Kunal has worked across various brands & industries. Contact Kunal: +91-9840823223

Kunal

2. Prasana Photography

Specialised in advertising and commercial photography, Prasana is one of the most sought after professional photographer for major retail and corporate clients. He has won awards in recognition of his work and is now the official photo mentor of Nikon School for Tamilnadu & Pondicherry. Contact Prasanna: +91-9884878101

3. Sukil & Khushboo Photography

Sukil & Khushboo are professional photographers with experience across various fields and have assisted iconic photographers such as Iqbal Mohamed & Sundar Ram. Their strong technical knowledge and passion for the art has helped them go a long way in accomplishing projects for clients in the field of fashion, food, architecture & consumer goods. Contact Sukil & Khushboo: +91-9841226201

Sukil & Khusboo Lifestyle and Product Photography

4. John Sudhakar Photography

Backed by a well-equipped studio and an image processing facility in Chennai, John Sudhakar has produced some of the remarkable works in the field of Photography. He’s been teaching Photography at various ad clubs &training institutes over the last few years and has represented many iconic brands photographically. Contact John: +91-9382148000

4. Dewakar Photography

Dewakar is a Chennai based professional photographer with more than 10 years of expertise in this field.
He has worked with a wide range of corporate clients as well as advertising agencies and specializes in identifying and highlighting the uniqueness of each product through his camera lens. He infact owns a product photography studio that gives him the flexibility to explore new techniques and styles. Contact Deewakar: +91-9840053133

Dewakar

5. Muthukannan Photography

Muthukannan is not only a successful wedding & commercial photographer in Chennai, but is also known for his photography institute called the Visualite Academy. He strongly believes that a good product photograph can increase its chances of selling and uses his several years of experience in creating the right product portfolio for his clients. Contact Muthukannan: +91-9790836256

Are there any other Product Photographers that you know of and we’ve missed them in our list?
Do write to us or share their details in the ‘Comments’ section below.

Social Beat celebrates its second anniversary with a fun team outing

Apart from 12th of December being a Friday & the birth day of Rajnikanth & Yuvraj Singh, we all had one more special reason to celebrate this day! It was the second anniversary of Social Beat, the brain child of Suneil Chawla and Vikas Chawla, who dreamt of creating a digital agency that is creative & can deliver strong business results.

In two years, we have grown into a 20-member team handling 75+ clients, keen on exploring new challenges everyday and building a strong-hold in sectors like e-commerce, entertainment, real estate & healthcare. Our journey has been really exciting so far and we are happy to be stepping into the third year of making history in the digital space.

 

Social Beat Anniversary

Celebrations at ECR

Team Social Beat headed to East Coast Road, Chennai for a day filled with fun activities and chilled-out conversations. Getting to know the people you closely work with, trolling them, bringing out their hidden talents were some of the most memorable highlights! Not to forget the team building exercises / games that helped us realize our team potential and identify areas of improvement.

Digital marketers at war

Dealing with a client or being in the digital space is more or less like going to war at times. But if you want to know what it really feels like, take your team out for a Paintball game.  And guess what, you also get to shoot that annoying team member or even your boss for that matter (Nah, I’m kidding. Or maybe not. *evilgrin*)

After a series of battle rounds, team Red emerged as the winners of that league match. Only to burst their bubble soon enough, they played with paintball organizing team themselves who defeated them in seconds!

Beach Episodes

Post the numerous fun activities which included Ball in the Air, Ping Pang Pong, Tug of War, Paint Ball, etc. we headed to the beach to get some fresh air & relax. The enthusiastic women brigade of Social Beat went on a photo-clicking spree, post which the Social Beat team played some Beach Volleyball!

Social Beat Anniversary

It was indeed a memorable day for all of us at Social Beat, as it was not just fun-filled but also improved the team’s bonding, co-ordination and brand ownership. We aspire to grow big & better in the years to come and here’s wishing ourselves some good luck for continued success & happy clients!

 

Facebook & Twitter to join the “Buy” bandwagon

According to a recent study by eMarketer, India records the highest social networking growth as the number of active social network users in the country has grown by 37.4 percent in 2013. Even though the overall internet penetration is low in India, the number of active social media users in urban India is expected to cross 80 million this year, as opposed to 63 million in 2013. From being online platforms solely used for social interactions, to becoming a significant part of the marketing strategy for brands today, the growth of social media networks like Facebook & Twitter has been tremendous.

Twitter joins Facebook in offering “Buy” button to directly buy on these platforms

As the pressure is mounting on these social media networks to prove that they are successful sales channels, they are constantly making efforts to modify & introduce new advertising options. The latest buzz is that Twitter is following the footsteps of Facebook in testing a ‘Buy’ button that will now let users shop from their social media sites itself, without having to navigate to the retailer’s website.

Facebook’s Buy Button – Convenience or Clutter?

Facebook officially announced in July about the testing of a ‘Buy’ button that would appear in newsfeed ads and page posts. As of now, it is only being tested with a few small and medium-sized businesses in the U.S.

This is not Facebook’ first attempt to crack e-commerce as they previously introduced the ‘Gifts’ feature which was shut down within a year. Even though the earlier attempts were unsuccessful, the team is keen on working on other commercial purchase features within Facebook, with ‘Buy’ button being the recent result of it.

This button is expected to provide an added level of convenience for online shoppers to buy products from merchants within the Facebook framework itself. The customer can use his credit card on file with Facebook and make purchases directly. The option to save your payment details or just checkout without saving is also available. However, Facebook claims that the entire functionality has robust safety & privacy options and won’t pass on the payment details to any of its other advertisers.

The main objective of introducing this functionality is to increase the conversion rates and the return on investments for its advertisers. Not to forget that this new development will put them in direct competition with e-commerce sites like Amazon, also providing a new avenue for Facebook to gain some revenues through sales and payment processing.

Will Twitter Commerce reveal your identity?

Two months after the announcement from Facebook, Twitter revealed about testing its own “Buy’ button to facilitate sales & increase revenue. This facility to make purchases directly from tweets is available only to a small set of consumers in the U.S as of now. It is now being experimented with selling limited edition merchandises, charities, and concert tickets and is expected to grow with more product options based on the initial testing feedback.

Launching on the mobile platform first, Twitter says the purchase process will only have few simple steps & is completely secure. The user can simply click on the buy button, enter product details, choose payment option, enter shipping details and make a purchase. This payment data used by the user can also help in revealing the real names & details of its anonymous Twitter profiles, a move that can be greatly beneficial for marketers. However, Twitter denied the possibility of this and emphasized on working with Stripe to make the entire transaction completely safe & private.

Here’s how the marketers can benefit

The previous attempts made by these social media platforms to explore e-commerce have not been so successful. Pinterest, the only platform to have topped Facebook in driving referral traffic to retailer sites has made promising developments, but still lags behind when it comes to investment & adoption. If the ‘Buy’ option proves to be highly beneficial for Facebook & Twitter, brands that focus on time-limited offers and on-off promotions have chances of getting high investment returns. However, the performance of direct ‘Buy’ button when it comes to high value products & the ones that need more research & time is uncertain.

Will privacy be a concern for the buyers?

Social media platforms have been playing a major role in influencing the decision making process of its users. These networking sites possess large amounts of data about their consumer preferences which helps them to come up with tailor made posts and promoted ads. The ‘Buy’ option to be introduced will facilitate the quick shift from a promoted post or tweet to a shopping cart which saves a lot of time & effort for its customers. However, privacy & security around financial data is something that these social networking sites are constantly trying to assure its consumers.

Future of Online Shopping is here

For both retailers and social media sites, the objective is to successfully merge online commerce with mobile & social activity of people, without obstructing their user experience with unwanted targeted ads filling their timelines. Hence, if the testing of ‘Buy’ button turns out to be successful, it would open a whole new avenue for these platforms to not only influence our social life, but our shopping patterns too.

[wpsp]