Top 10 Digital Marketing Blogs in India – 2019 Edition

A while ago, we shared the worlds’ best digital marketing blogs which covered a comprehensive range of the kind of content that is being created and shared worldwide. And then we got to wondering, how well-versed in the Indian market with the digital era?

An increasing number of Indian brands are going digital and the key is to keep yourself updated with the latest marketing trends and digital discoveries and use them to the best of your capabilities to expand your business. After all, digital media is all about growing. So, after a lot of backbreaking research, we got down to rounding up some of the best digital marketing blogs in India which could help you guide your way forward in the social media and digital space. You may also find it interesting to read our book on digital marketing insights or subscribe to our YouTube Channel. If you think we missed some amazing blogs, please do comment below and let us know.

Social  Samosa 

Social Samosa

Founded by Aditya Gupta and Ankit Gaba, Social Samosa is the provenance of high-toned content which encompasses of agency highlights, in-depth case studies, interviews with prominent icons in the digital world, campaign reviews along with tips and tools that could help you grow profoundly in the social media expanse. The idea is to help businesses understand the world of social media locally and globally.

Digital Deepak

Deepak Kanakaraju is a leading marketing consultant from Bangalore. Prior to being a consultant, he worked as a digital marketing manager for leading brands such as Instamojo, Exotel, Practo and Razorpay. He is also a published author and his book “How to get your dream digital marketing job” is a handy guide for aspiring digital marketing professionals. His blog Digital Deepak covers a wide range of topics ranging from digital marketing tips to entrepreneurship.

DigitalDeepak

Digital Ready

Digital Ready is a leading digital marketing training centre based out of Hyderabad. Their blog is a comprehensive guide for young professionals to understand A-Z of digital marketing. From latest updates and best practices to tips and tricks, Digital Ready covers everything in the world of digital marketing. They also offer digital marketing certifications and placement solutions for students.

Digital Ready

Campaign India

CIndia

Like Campaign Asia, the blogs at Campaign India cover the trending topics in digital media and they act like a solo powerhouse of information that is adequate for online marketers. The content found on this platform is mostly news and opinions from the digital world.

Social Beat  

Focused mainly towards digital marketers and CMOs who are looking to create a footprint in the world of digital marketing, Social Beat blogs cater to a variety of industries. The content in the blogs aims at helping businesses understand how different strategies can help them grow their business online. The blogs are enriched with quality insights and goal-oriented strategies to help brands get best ROI from their digital marketing efforts. You may also find it interesting to read our book on digital marketing insights or subscribe to our YouTube Channel.

Social Beat

Light house Insights

Lighthouse insights

From the latest news to the top digital media trends, Lighthouse Insights provides everything. Timely interviews with eminent personalities from the creative world are also covered in their content hemisphere. These articles are something to look forward to for people who love nibbling on digi facts and understandings.

Sorav Jain

Sorav Jain is yet another digital marketing expert in India. His blog is a great platform to understand the latest tips and tricks for social media marketing. Apart from being a leading digital marketing consultant, he is also an author and a trainer. 101 content marketing tips on social media and Social Media for Business are the two books authored by him. Another striking highlight of Sorav’s blog is # DigitaltalkswithSorav where he interviews various industrial experts.

Sorav Jain

Shout Me Loud

The blogs of Shout Me Loud offer tips on WordPress, SEO, money blogging and affiliate marketing. Shout Me Loud also covers exclusive high quality content for beginners on how to make a career out of blogging. It is one of the award winning blogs that gives useful tips on how to become an entrepreneur with the help of blogging. Shout Me loud is  owned by Harsh Agrawal, a blogging expert from New Delhi. Today, Shout Me Loud has attracted about 900,000 readers across the world.

Shout Me Loud

Digital Vidya

Digital Marketing Data Analytics Blog

Digital Vidya is one of the leading platforms that offers digital marketing courses in India. Their blog section covers all things digital and has detailed step by step guides on each digital platform. Additionally, Digital Vidya blog also has case studies on various industries, which helps brands and marketers alike.

Influencer.in

influencer.in

Influencer.in is one of India’s leading influencer marketing platforms, connecting brands with bloggers and Influencers. The blog provides excellent insights influencer marketing and tips for bloggers. It is the best resource to stay up to date with Influencer marketing news and tactics for a successful campaign.

How To Create Low Cost Videos To Tell Your Brand Story

Who doesn’t love a good story? We, humans are inherent suckers for good stories. They make us feel happy, sad, motivated, joyous, angry and the way they touch us and impact our thoughts, nothing else can. There is a reason why we spend hours binge-watching series, or why we watch movies or bury ourselves in books. All of these mediums have one thing in common – stories! It’s all around us.

Storytelling is a very powerful communication tool and is probably the best way to build a brand. Brands that have made a mark and who stand apart today have been successful in telling their stories in the most unique manner. There is also an art to storytelling and when done right it can help you get exceptionally good results!

We are all aware of the classic ways of storytelling through words and images. Today, however, the trend has shifted towards videos. This holds true especially when applied to digital marketing. Videos are more powerful than simple imagery and are super illustrative; they are also easily memorable and allow creating a stronger bond between the brand and the audience.

Videos in digital marketing can prove to be extremely powerful & worthwhile for both brands and consumers. A lot of effort goes into conceptualizing & producing a video and it can prove to be quite costly. But today, there are a lot of ways in which you can create good quality videos with a low budget.

1. Opt for short videos to convey your message – Short videos go well with our hectic lives and concise attention spans. Also 70% of the smartphone users are consuming content via their mobile devices while they’re on the go, thus, the crisper & briefer the content, the better it is. Youtube is not the only video-embracing platform available online. There is no dearth of video-centric platforms and 90% of these platforms are famous for hosting short-form videos. Instagram, Vine and many other channels today host videos including Facebook & Twitter. The world’s first Instagram trailer was released back in 2013 for the movie Jobs which was a 15 second packed video with dramatic music, slow-motion shots of Ashton Kutcher reciting inspiring dialogs about eccentric, misfit rebels. It’s almost like the first full theatrical trailer for the movie, except shorter.

SteveJobs

Creating short-form videos is all about how creative you can get in less than a minute. These videos are streamed to viewers on a range of platforms that increases the reach exponentially. They are also far more successful and have wider reach because they are “snackable” in nature and easier to consume and producing them costs far lesser than creating a long video.

2. Smartphones are the best chattels–It’s not necessary to film a video with the help of high-end equipment & lights. Your best asset is in your pocket – your smartphone. As a brand, it might come across as a ridiculous idea but it actually is a very cost-effective & quick way of creating videos. It is not necessary to get engulfed in creating huge budget videos. You can convey your story through an excellent video shot on your smartphone or tablet (of course with a good quality camera)

VideoBlog1

 

 3. Your script is paramount –The script plays a huge role in the video as well. The content should be clear and precise with no ambiguity. The video holds no power if the visuals are perfect and the content is lacking. Both are of great importance. Thus, make sure you get your script right first. If you choose to outsource the production of a video inclusive of the conceptualization, it will cost you a substantial amount of money. However, if you decide to prepare the script beforehand then it might save you time & money. There are also affordable marketplaces from where you can subcontract video productions and these come at a remarkably low cost.

 4. Affordable online marketplaces – The internet is a great place to find the solution for your woes, and this case is no different. There are some really affordable marketplaces like Fiverr.com that has professionals from all over the world who can help create the video of your choice at really affordable prices starting from 5$. All you have to do is describe how you want your video to be and they’ll get it done for you within a matter of 24-48 hours. The system is commendable and you get what you seek for at really good rates.

 

FIverr_VideoBlog

5. DIY Videos – However, if you do not wish you outsource your videos then there is also an option to create your own videos with readily available online tools. Even beginners can create videos like a pro! Example of such websites include Videoscribe, Animoto, Sparkol. With Videoscribe and Sparkol you can create amazing whiteboard style animation videos. Animoto is inclined towards servicing users who are looking for a really simple way to create a video. All you need to do is select images and upload them with soundtracks provided by the tool.

Animoto_VideoBlog

With these tips, you can surely make the right impression with your videos. To make an amazing video all you need is an idea, a good script and the right tools. Gone are the days where we had to buy expensive video equipment! With the development of technology, you can create the perfect video for your brand at an affordable rate!

For more tips on how to rank your videos, read our in-depth article: YouTube SEO Tips: The Secret Sauce to Ranking Your Videos in 2019.

Learnings from Social Media Week, Bangalore

It was a full house at the Social Media Week, Bangalore this year! A great line up of speakers and interesting mix of panel discussions kept us all hooked to our seats. The event was organized over two days and witnessed some great industry experts share their knowledge and experiences with the crowd. Be it two 18-year-old drop outs building a child-caring app – ‘MyChild’ which is now used in more than 135 countries or a ladysingle-handedlyy fighting against one age-old social stigma – Menstruation by using comic books and social media – It was everything a Social Media Week should be.

The event started on a high note with India’s Ad Guru, Prahlad Kakar’s session on Brand Building Through Story Telling. He took us through a journey we would never forget. Sharing stories from his personal life and experiences captivated the audience. A maestro at storytelling, he gave away some important tips on how to build a brand by telling its story in a manner that makes the brand a hero!

Following Kakar’s session, we had Arnav Ghosh from Blippar India talk about Visual Marketing and Changing Consumer Context. The session addressed the scope of Visual Search and how we’re moving towards a future where Physical reality and augmented reality will blend into one. He was highly lauded for his talk and presentation of Blippar, an app that turns everyday objects into consumer-centric interactions. We will be writing a blog post later this month on how Visual & Voice search are going to change digital marketing forever.

Speaking of Visual and Voice, how can one not mention one of the most interesting sessions on cricket by cricket journalists Prem Panicker, Gaurav Kalra and Bengaluru-based popular Twitter personality Ramesh Srivats. Cricket has not only changed as a game but also how people look at it now and what they have to say about every little aspect. Apart from taking part in debates and writing out blogs, Twitter has become the new medium to express or oppose one’s opinion. Though Twitter is infamous for its social media ‘Wars’, it has also given an option for fans to follow the game through live-tweeting. Ramesh agrees saying, “Discussions on cricket are like everything else on Twitter; part stupid and trolling, part insightful and intelligent.”

There were a couple of more interesting talks on People Intelligence and Monetizing Digital Content by Amartpreet Kaur and Mahesh Narayanan, Saavn respectively. There was a very interesting panel discussion with Ganga Ganapathi, VP, Ogilvy as the moderator and Anshul Chaturvedi, G.M, Wohoo and Anjali Gupta, IBM as panel members discussing on ROE (Return on Engagement). They talked about how digital has become an integral part of marketing strategies for brands and what engagement means to the brands. The three of them shared their views and thoughts on how to measure engagement and the effectiveness of campaigns online. Many a times engagement is a great short term goal before arriving at return on investment (which for many brands is leads, sales, revenue and referrals).

The evening continued on an exciting pitch and witnessed digital expert Kiruba Shankar shared his knowledge on the future of communication and how podcasts play an important role in it. The session was interactive and had a lot of guests sharing their thoughts and ideas. Kiruba himself has multiple podcasts which can be seen here.

Day one of the Social media week ended on an exciting note and anticipation for the second day was higher. Sandy Carter from IBM shared her views on Social Intelligence and how important it is for a marketer to identify negative and positive sentiments. She is responsible for IBM’s worldwide focus on startups and having her kickoff day 2 at the event was an absolute delight. She spoke at length at about how even startups are starting to leverage big data and actionable people intelligence to connect with consumers around the world. She gave an example of Chocolate Jhony who has been able to leverage SnapChat and other social media channels to expand to multiple geographies.

Following Sandy Carter’s sessions were various more interesting sessions on Influencer Marketing, Snapchat and on breaking a taboo through social media. A gripping debate on “The ugly face of influencer marketing” amongst some of the industry experts like Kiruba Shankar, NanditaIyer, Karthik Srinivasan and G.Nivedithwas probably one of the best sessions of the day. There was a lot of discussion on whether influencers should sell their soul by reviewing and writing about topics that they don’t personally use. For example, should a technology blogger partner with a beer brand or a fashion brand. Challenges faced by influencers were also covered and many of these are similar to the Influencer Industry Report we had launched earlier this year.

There was also a stand-up comedy by Satish Perumal whose rib-ticklers cracked up every single soul in the room! His joke of the day had to be – In a city where people are dying because of potholes, the only person who can use a helipad has left the country!

A jolly-good week with people from all walks of life coming together to tell their story on how social media – a medium – is more than just Sharing, Liking or Commenting, was what SMW’16 was all about. While leaving the event with the same enthusiasm was one thing, learning to ‘Tell A Story To Sell Your Brand’ was another insight that we take back to our working desks.

For those who could not make it to the event, here are some key bytes from the sessions from both the days –

Storytelling is the heart of every communication” – Mr. PrahladKakar

Visual Marketing is the bridge between the physical and digital worlds” – Arnav Ghosh, Blippar

Content is always paid for, either the brand pays for it or the users pay directly to consume the content” – Mahesh Narayanan, Saavn

A brand is the strongest when it is clear about what it has to offer to its customers” – Ganga Ganapathi, VP, Ogilvy

As the industry matures, most Influencers will have disclosures and be more true to their identity” – Kiruba Shankar

Social media gives you a new kind of surround sound from cricket matches. – PremPanicker

Social intelligence moves the needle of your social media presence to social business”. – Sandy Carter, IBM

Occasional trending does not build long-term emotional connect with consumers” – Alokedeep Singh, Titan

For those who attended the event, do share your experiences and highlights in the comments below!











What’s brewing at the Social Media Week Mumbai?

What happens when eminent personalities from various industries come together to share their expertise on social media and its aspects? Yes, it is that time of the year! The much awaited Social Media Week is scheduled to happen next week in Mumbai (November 16th to 20th).

Social Media Week hosts conferences across Europe, Australia, North America, South America, Asia & Africa which aim at connecting more than 1 million people and stands to be a powerful source of information that can be instrumental in shaping the future of human connectivity.

Social Media Week

Image Courtesy – brandwatch
The Mumbai edition of SMW conference this year will witness an entire week of all things social media. This time it is bigger than ever. Over 73 speakers from different verticals will be there to address and advice the audience on various aspects of social media. Celebrities from the media and communication world like Arnab Goswami, Editor-in-chief, Times Now will be there to deliver their thoughts on how social media is commanding the industry at present. SMW will also have successful marketing professionals like Neha Ahuja, Peter Claridge Eric Edge and many more. Entrepreneurs like Sachin Bhatia, Founder, Truly Madly will also be in the panel of speakers.
As of today, not many events that are focused on digital media/social media take place in India. SMW, one of its kind, does not only help build a platform where there are opportunities to learn and share ideas but also network with fellow social media enthusiasts. Overall, it is going to be a social-media filled week with a lot of idea sharing!
We are looking forward to it. Are you?

You can follow live updates from the SMW Mumbai here.

Top 12 Digital Marketing Blogs in the World

“In digital marketing, if you stop learning, you die!” For all those who work, think & breathe digital, this holds true. Digital Marketing is a dynamic, ever-evolving and fast space. This space is so rapid that each day brings along a new lesson, a new idea, and a new angle. The best part is there is always scope for more learning, henceforth, improvisation. And for a digital marketer, the learning curve never ceases to be.

Here’s a compilation of a few learning sources from around the world that can help you stay up-to-date with the digital media trends –

1. Moz Search Engine Optimization can often seem like a trailing game for marketers who don’t have the amenity of a dedicated search engine team. In a cut-throat competitive scenario, SEO techniques and great content often become the shining knights in armors and it is required for the marketers to keep themselves updated with the ins and outs of the SEO ranking. Moz blog is one such explicit resource that helps to brush up on topics that underlie many routine activities involved in the digital practice. The blog encompasses everything related to content marketing, search engine optimization, latest updates by Google, responsive design, and building communities. Whiteboard Friday blogs are something my team and I look forward to since there is plenty to take away from Rand Fishkin’s juicy insights on interesting SEO & Content Marketing topics every week!

moz-whiteboard friday

 

2. Convince & Convert The name says it all! Their blog section is more like a splendid guide to digital marketing and they definitely help in improving social media and content marketing strategies because of all the abundant data which is based on audits, strategic marketing plans, guidelines for content and social media marketing. The best part about the blogs that are shared is that they are entirely focused on helping businesses grow online. Topics like “How to get heard in a noisy world” , “5 simple tweaks to optimize your form conversion” , “How to turn B2B prospects into customers” etc. explore the whole wide area of the digital space to the online marketers and help them understand what could be done better to gain conversions.

ConvinceNConvert

 

3. QuickSprout Founded by Neil Patel, one of the top 10 online marketers in the world the blog offers all that can be instrumental in revenue growth. Neil is a web analytics and conversion expert and also the co-founder of Crazy Egg, Hello Bar and KISSmetrics. The blog has a lavish range of case studies loaded with interesting web insights, all focused towards manifold increment in web traffic and conversions. Here’s one for reference which we found extremely interesting –

Quicksprout

4. Social Media Examiner One of my all-time favorite posts from this social media focused blog forum would be the one which is titled “26 Creative Ways to Publish Social Media Updates”. The reason being that brands struggle to produce innovative content for social media and this article displays 26 different ways one can approach storytelling on social media. Social Media Examiner is an excellent content source for outstanding tactical coverage of all things social media from Mike Stelzner and his brilliant team.

al-26-creative-ways-to-publish-480

5. Hubspot The inbound marketing blog showcases anything and everything related to marketing and sales. The articles delve into precise how-to-topics and the trends that hover in the industry. When you are looking for specific marketing solutions/answers and are looking to adopt new ideas and practices, stop by hubspot! We recently came across a blog from Hubstop “How to Grow your E-mail List by Running a Contest” and tried applying the key points to one of our campaigns whose main aim was to build engagement whilst compile a brand new subscriber database and guess what? It works!

hubspot

6. Content Marketing Institute This is the dynamo of content marketing industry. The multi-author editorial team delivers informative content and tactful insights daily for the advanced content marketers around the globe.

content marketing institute

The above featured blogs showcase how content marketing can do so much more than just getting people interested in reading your content. We believe that great content eventually leads to business generation and the kind of insights available from Content Marketing Institute helps us think through our content strategy and improvise it on a regular affair.

7. Search Engine Land Owned by Danny Sullivan, a leading SEO expert in the online marketing space, this is the best venue to grasp in-depth information about SEO, SEM and social media. As digital marketers, we indulge in a lot of advertising online through social media channels and Google. But the key lies in constantly improving and optimizing the ads to get conversions at the best possible prices. Search Engine Land offers information in abundance that revolves around how Google works and search engine marketing. Some of the popular blogs are as follows.

search engine
8. JeffBulas.com Jeff Bullas is a blogging prodigy and a social media marketing genius. All his blogs are about ‘everything social media’ and e-mail marketing and have straight-forward approach of sharing information that can be extremely viable in driving the businesses towards an optimum visibility online. He was titled by Linkedin as a “Top Social Media Expert You Need To Know” and he has also made it to the Forbes’ Top 40 Social Marketing List. Some of his most interesting blogs are around how visual media works best for tapping your audiences and why is it necessary to be visually appealing on digital media.

jeff

 

9. Simply Measured It is pretty simple with the kind of information Simply Measured has in store for the readers. Strong information backed with data insights and powerful social analytics is what the blog provides which is required by businesses to help them grow.

Simply Measured

The type of information and content available at Simply Measured helps us stay updated on what’s new in the online space  and how it could be beneficial to us. For online marketers to understand how a new discovery can be used to it’s full potential to build leads and the brand, there is no other venue better than this one.

 

10. Audience Bloom Audience Bloom is a hub for data and content that is productive in nature. The content has great in depth information about various social media and SEO tools that can be extremely helpful in staying up to date with the digital trends.

Audience Bloom

The reason why my team and I go gaga over the posts shared by Audience Bloom is because apart from the usual digital mantras, they also cover topics that are realistic in nature and help digital marketers as individuals in expanding their knowledge horizon. I as a social media manager, of course have some favorites like the ones mentioned below –

audience

 

11. Youtube Google Business Channel A splendid forum for knowledge sharing and google insights in the form of video blogs makes it more interesting for the viewers. The blog contains multiple videos about how Google functions and tools that can helpful in leveraging Google products.

Youtube google+

What could be better than watching videos and accumulating knowledge? A couple of recommended videos would be “Promoting App Installs With Ad Words” and “Online Branding – Win Customers In a Moment”.

 

12. Campaign Asia Campaign Asia is an authoritative voice of media that showcases and highlights the emerging trends in the digital world.

Campaign Asia

Stay up to date with the giant marketing trends and do what’s best to stay ahead of the race in the digital world with the help of these tidbits. We are on it! If there are other blogs that you follow please do share them with us!

Social Media Trends from Ernst & Young: What has changed in 2014?

India is a significant market for social media giants. We have 100m+ users on Facebook and over 33 million users on Twitter. Mobile web penetration has also been one of the main contributors in the active social media usage. Almost 84% of the 100 million users on Facebook access it through their mobile phones. Keeping all of the above mentioned facts in consideration, it is fair to conclude that the reach on social media is exponentially huge and for brands to tap on this opportunity would result in a vital growth for their businesses

Ernst & Young have released the second edition of the Social Media Marketing Trends in India. They collated data based on the insights shared by top brands in India that are social-media savvy. The previous Ernst & Young study was centered on how brands explored social media to build communities online & sustain engagement. This time, the key focus was on understanding how far have the brands come in the digital space and also the social media maturity levels with respect to the processes and policies, technology and governance across organizations in India.

Let’s have a look at what has changed since 2013!
Graph2
(Image Courtesy – Ernst & Young)

  1. Reputation Management, Thought Leadership & Recruitment have been added to the objectives to achieve alongside community building & brand engagement on social media.
  2. Facebook continues to be the predominant social media platform for engagement. Google+ and LinkedIn evolved as social media platforms to reach out to professionals across the country (highly relevant for B2B industries). Apart from these two platforms, Twitter, Instagram & Pinterest have also emerged as highly engaging & crucial platforms to spawn conversations with the TG.
  3. Brands have become observant of the frequency of updates on social media channels & response time from the audiences. Most of the top social media savvy brands in India engage with their fans once a day through multiple platforms. The point worth noting here is that the average response time is 1-5 hours per engagement.
  4. The study indicates that with the popularity and expanding reach of social media, around 90 per cent of Indian brands plan on dedicating 15% of their annual marketing spends to social media.
  5. The top 3 challenges have been narrowed down to not being able to successfully measure effectiveness of social media engagements, and creating/curating content & sustaining or increasing engagement rates.

Graph3   (Image Courtesy – Ernst & Young)

The study also highlighted that brands across various industries have realized the implication of tapping on social media channels and understood its peculiar demands.

How do brands in India function digitally?

  1. Most of the Indian brands have their social media strategy & content aligned to meet their business goals. However, there are brands that have their social media strategy in place but do not have it linked to any specific goal.
  2. Many companies have an internal team dedicated for curating social media content & strategy whereas there are few which outsource them from agencies. Mostly Indian brands work on a hybrid model where the internal core team is supplemented by social media agencies & consultants. However, when it comes to the execution part of a social media campaign/strategy the brands turn to social media agencies which run the campaign online.
  3. Market trends and Customer Insights are the key drivers for the brands to formulate their strategies for social media.
  4. Brands are looking at a 360 degree marketing approach and are including social media as a key channel for deploying campaigns along with traditional channels.
  5. Mobile app development is an area that is being explored aggressively since it adds another advertising medium in the bag. Considering that a lot of users access social media channels through their smartphones & tablets, mobile advertising will emerge as a crucial channel for marketing.

How do brands measure success on social media?

  1.  Engagement level, traffic growth rate & social media reach will be the main metrics to measure the success of social media campaigns deployed by the brands.
  2. It is important for brands to tie their social media efforts with their business goals and these goals are measured by the conversions, leads, ROI & sales.
  3. Radian6 and Meltwater emerged as the most popular tools to measure the brand sentiment.
  4. Most of the brands focus on listening to the customers instead of bombarding them with information. And this resulted in companies paying more attention to what their customers had to say about their brand.
  5. Understanding customer perception of the brands, effective monitoring of the brand sentiment, efficient handling of customer queries and better customer insights are some of the benefits that the brands have secured by integrating social media marketing with social listening.

What’s the next big thing?

The study also states that Social CRM, Social Commerce & Gamification will be the future for the brands to explore and harness their growth on.

The full Ernst & Young report on Social Media Marketing Trends in India can be found here.

 

Bringing Your Facebook Covers To Life!

FB-cover-pic-Template

 

The digital space has seen a lot of discoveries recently, Real-Time Covers or Live Covers for Facebook being one of them. LiveCover.com is one of the first few companies to formally provide this interesting service to the brands that are present online. They offer a brand an auto-updating live Facebook cover that is based on some trigger. It is literally like bringing your Facebook Cover to life with live content & images, automatic refresh, dynamic & customized content and have it updated as often as every 1 minute! Fascinating isn’t it?
We certainly did find this service useful & interesting and ended up using it for one of our clients’ Facebook page which reached a milestone of 1,00,000 fans on Facebook. The idea was to showcase a Superhero on the cover image which would keep getting charged on receiving new likes.

This is how it looked in the beginning –

Live Cover

The trigger for the Facebook cover to update on its own was set at 200 likes. So every 200 likes, there was a new cover with the Superhero charging all the way up to achieving 1 Lac likes.

Live Covers for Facebook

The idea behind using these live covers was to do something different for the fans and it was well-received by the audiences. The likes increased at a 2x rate and within 24 hours we were able to reach the mark of 1 Lac.

Live Cover served as a fruitful discovery for garnering attention from the audiences and also engaging them. In these times where every minute, there is a new digital trend, it becomes important to stay in the race and updated with these trends to unlock new parameters for brand building & extension.

Common Mistakes Facebook Marketers Do

Social Beat 8-mistakes to avoid on facebook

While you are reading this blog, there are millions of people liking, sharing or commenting on Facebook. If you are a business entity who wants to build a brand, convey a unique message, propel your business to greater heights you got to know things you should avoid while marketing on Facebook.

The most common mistakes Facebook Marketers do that one should avoid are as follows:

F – Fail to completely fill the brand page

When you are creating a brand page, ensure you fill up all details like address, cover photo & contact information that is easily accessible by the visitor. If you are expanding to newer locations, ensure you enlist them in your page or best to create separate pages for each location branch. You also get brownie points if you share similar URLs for Facebook, Web & your twitter handle. You should not change the URL/Facebook page that maybe misleading.

A –  Advertisement Budget Constraints

Unfortunately many businesses fail to leverage Facebook as a powerful & effective medium of advertising due to budget constraints. The tools are sophistically designed to track which ad is performing better over a period of time. Using particular & relevant keywords you can target the right audience and ensure. A creative ad should have high brand recall, influence buying decisions & be rewarding like (price discount) to ensure higher engagement and conversion.

C – Cover photo

A cover photo encapsulates the essence of the brand – the look and feel & what the brand conveys. While it should be attractive & relevant, you should take care to refresh it from time to time. What’s pivotal in designing your cover page is that you should abide by the Facebook guidelines. It should not contain –

a). The contact information like mailing address, contact number, email ID or web URL.

b). A call-to-action button asking them to “like”, “share”, “comment”, “invite your friends”; it is to be strictly avoided.

c). This is commonly seen among e-commerce client – Showcasing price discounts like “30% off on purchase of Rs.1000 & above”.

E – Elaborate Text

Research proves that posts with about 150 characters get about 50% more likes & traction in comparison to those long posts with 200 characters or more. So keep it short to get better engagement, by breaking the barrier. People like visuals better than content. Be conversational – ask questions & encourage participation.

B – Blind eye to Facebook Insights

“Facebook Insights link” gives you a wealth of information about how well is your page doing. Monitoring results of each post – reach, likes, source of traffic, most viral posts, paid vs. organic traffic in absolute and relative measures. By closely tracking the performance, it is undeniably the best tool to channelize your efforts in the right direction to maximize your results. This helps you repeat what has worked best in the past, what time is the best to post (peak traffic) & which of your posts has connected well with your followers. Ignoring Facebook insights is like taking your page to the Holy Grail.

O – Over-posting Content

The frequency of posting can have a major impact on the number of “new page likes” and “reach” of the post. Your followers would love to see an excellent post a day rather than many average posts. They may also “unlike”/ “unfollow” if it occurs as spammy content. Take care to respond to comments on each post & never ignore complaints from unhappy customers. They are unlike to return if they feel unheard or ignored. You can manage it better with Facebook Brand Page Manager app.

O – One size fits all content

Your brand can have different products and customer segments. Showcasing all your messages on one Facebook page will alienate your fan base, rather than engaging them. Instead of a one-size fits all approach, identify your customer segments and have dedicated spaces for them. Alternatively, use post targeting to reach only users who would find the specific content engaging. For example, if you are a real estate company with properties across multiple cities, target posts related to properties in Chennai to fans based out of Chennai and nearby cities only.

K – Connect at the best suited time

Most people work from 9 am to 7 pm. Hence it’s important to ascertain what time is ideal to post, to ensure it maximum reach to target audience. Try to understand your audience & ascertain when traffic builds up in your page. Your posts reach will be higher if posted at an appropriate time. Nothing can stop a creative post, well timed, go viral.

To know more you can visit https://www.facebook.com/page_guidelines.php

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