Social Beat heads out for Diwali lunch

With Diwali around the corner, it was time for some festive celebrations at Social Beat. On a Friday morning, the office was lit up with people dressed in their ethnic attire be it Anarkalis, saris or the traditional kurtas and dhotis. Getting our work done for the day and shooting photos with our mates, we didn’t know how time flew.

No festivities are ever complete without some great food, right? To enjoy a delicious meal, we headed to Bombay Brasserie in Nungambakkam for a team lunch. It is one of the finest restaurants in the city, known for its authentic North Indian food and its ambience. From Dal Makhni to Garlic Naan and Punjabi lassis, we relished it all. After a hearty meal, we gathered as a team to take a happy team picture.

It was indeed a memorable day for all of us at Social Beat, as it was not just fun-filled but also improved the team’s bonding.

On behalf of the entire team from Social Beat, we wish you a Happy Diwali!

My internship experience – Lavanya

On 4th April, I stepped into Social Beat’s office with a lot of excitement and curiosity. The excitement because it was my first internship experience in a digital marketing firm and curiosity because I didn’t know what to expect. But well, it was worth the curiosity I’d say!

Although I had a fair knowledge of digital marketing (thanks to my Undergraduate), I didn’t know the process behind the whole scenario. Facebook post was just a post until I came here. Never did I know so much planning goes behind each and every published content. Leave the content, even each and every word. The execution part was the only thing I could see from outside not knowing that an entire team dedicatedly works for it. Now I know a Facebook post is more than a post!

The best thing about Social Beat is that you get all the freedom to put in your creative brain and work on your ideas. There is no restriction in the depth that one can go in creating and bringing up new things in work. In fact, we even have ‘Idea Adda’ sessions every Thursday where the entire team sits to discuss on new ideas and brainstorm on it. It is a great platform to show innovation in the work! The entire team sticks really well and no one was hesitant to clear any doubts that I had even if it was silly! They were all more than welcoming to help me anytime with any work even when it was not delegated by them. To bring in the team closer, Social Beat has ‘Chit-Chat’ sessions every Friday where we interact and try doing something out of our work. They even had something new by trying out a market survey in Express Avenue, luckily in the time I interned.

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This experience has let me learn and experience a lot of things. Firstly, it brushed up my writing skills. Though I write blogs, it was all personal and only here I learned the art of writing for a brand. I had successfully completed few blogs for clients. Secondly, creativity. I was not aware that I can be this creative until I researched and thought about campaigns for clients. Thanks to my guide, Lalitha for the huge support! Thirdly, work culture. As I mentioned how good the work culture is, it is a great thing that my first work happened here. As they say, few drops make the ocean, I can’t put into words what all little things I got out of the whole experience, but the effect and importance of those are huge!

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Social Beat is a great place to work. The way the work flows to deliver good results is something I learned the most. The people I worked with personally were one of the kindest to not just help me out in work but also made sure I liked what I was doing. After two months of one awesome experience I had, I would definitely miss the place. Be it the sudden meetings, the team lunches, review calls, client experiences, everything will be missed.

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Thanks, Social Beat.

On-ground Survey on awareness of Digital Marketing

On 29th April, a Friday, instead of our usual chit-chat sessions (conducted every Friday to share knowledge & learning from varied spheres of life), we did something different! The entire team received a new plan wherein we were all assigned a unique task!
Being in the digital marketing industry, we are usually immersed in technology. We rarely go out and meet the real consumers whom we target on digital platforms – the consumers to whom we build awareness and drive sales for our clients. It was the time that we went & understood these consumers better. So we headed to one of the largest malls in Chennai, Express Avenue in the hope of meeting such consumers.

The whole idea behind the session was to interact with people and find out the awareness of whether they are aware of the digital platforms and that they are being targeted with advertisements day in & out. The entire team of Social Beat was split into teams of two each. Half of the teams were targeting people to find out about their knowledge in the area of digital advertising. The other half had a client for each team and decided to find out the consumer awareness of the brand. The main objective was to conduct a survey amongst the audience we target through online mediums on a daily basis and this was a first time for us! The exercise lasted for about two hours. The teams garnered a lot of knowledgeable outcomes by the end of the day. “A face to face survey helped us analyze and gauge the reactions of people when they were answering the questions asked”, said Kruthika, our social-media specialist which tells how different was it from a usual online feedback and survey we take.

Our survey on Digital marketing involved asking the following questions to people:
• Do you click on ads on Facebook?
• Do you know what Google ads are and if yes, have you clicked on one?
• Do you pay attention to banner ads?
• Do you use an Adblocker?
• What was the last thing you bought online?
• Do you prefer shopping from websites or mobile apps?

The insights were pretty surprising as most of the people did not even know what Facebook and Google advertisements were or how they looked like. “We had a mixed experience meeting people. On one hand, it was great to talk to them and get insights. But on the other hand, most of them did not know anything about being targeted online via advertisements”, said Bindhya and Natasha. While that was the case with people not aware of ads online, they do pay attention to banner ads but only for informational purpose and the consumers claim not to click on display ads, but that’s contrary to our experience where we receive meaningful leads and sales from Display advertising.

Coming to social media & Facebook ads, people are not aware of it because they do not know the difference between an organic post and an ad on their news feed. Fewer people who were aware of Facebook ads admit clicking on them only if it is attractive enough. Most of the people we met do not use an Adblocker on their browsers.

We also did a dipstick survey on whether the consumers are aware of our clients’ brands. Throughout the survey, the digital marketing experts at Social Beat were able to meet consumers, understand the reach of the brands (that we handle) and understand the competition in different industries. Many shoppers also highlighted that some of them still do not trust online brands (possibly biased by the fact that we were surveying these individuals in a mall). Word of mouth still plays a bigger role in influencing people so there is a lot of scope for Influencer marketing.

At the end of two hours, the activity was insightful and left us with an understanding that digital marketing has a long way to go!

 

Why are blogs important for every business?

Blogs are no longer just an expression of an individual or a platform to share one’s ideas and thoughts. Blogs have started to be one of the most influential and useful tools in the market space. It’s an excellent way to showcase thought leadership as well as keep consumers updated on what’s happening in the company and with the products/services. It is important to note that, in business blogging, the blogs must be related to the key area of the business and needs to be engaging for the readers. That being said, there are still a lot of businesses that are not very active in the blogging in spite of the inherent benefits of blogging. This blog aims to bring out the importance of business blog!

 

Increases traffic to your website
A website is a great asset to any company and anything that brings traffic to the site only doubles the asset’s value. The traffic on a website is very crucial, which indeed serves in achieving the objective of the site. One of the main reasons why people don’t return to a brand’s website is because it is idle and inactive. Blogs give the internet users a great reason to visit your site and increase the traffic. According to a HubSpot survey, 60% of the brands who have constant blogging on their websites acquire more customers than the others. Blogs help people or potential customers discover your website amongst million others. This happens when the blogs are informational and also related to what users would like to read from your website. It is also said that blogging shows a professional approach for the brand business. By providing useful information, it attracts people to visit the site even repeatedly. Who wouldn’t like more visitors to their website, anyway?

 

Increases Search Engine traffic
To appear in SERP #1 is a dream! And to get there, you need to really work hard . There are more than 200 aspects which determine your rank in Google. But, nothing like some good content! Blogs are now a vital part of Search Engine Optimization and can be leveraged upon in two ways. One, include it as just an additional index page to your website which Google then identifies and eventually will garner organic search results. Another way is to include targeted keywords and links which will help in increasing the ranking of the site by getting you noticed more in the search results. This exercise becomes easier with the help of SEO plug-ins. By using an SEO plug-in like Yoast which calculates the density of the appearance of the focus keyword in the blog will check whether the right keyword is used on the blog. Research shows blogging increases inbound links by 97 percent, the most important factor in Google’s ranking algorithm. Quality content and regular updates are an indication to Google that the website is active with a routine content flow! Explore some of the latest SEO hacks, here.

 

 

Customer Acquisition and Lead generation
The ultimate goal for every business, big or small is to generate revenue and blogs help you do that. Regular blogging, as mentioned earlier increases the traffic to your website. Small businesses with blogs are said to generate more leads by 126%. The increase in traffic will result in more people taking note of your business and eventually exploring the rest of your website where all your business services are listed. This is a great way of acquiring customers without bombarding them with self-promotional content. While creating content you should keep in mind that every person who visits your website has the potential to be a customer. When your target audience finds your blog interesting, they may be more interested in your business than they were before and the chances of conversion are higher.

 

Content creation for social media platforms
Another reason why blogs are important to your business is that they create a huge content value for Social Media Marketing. It is almost mandatory for brands to have an identity on social media and the only differentiation is content. Content defines your brand identity and helps you stand apart from the rest of the crowd. Creating quality content in the form of blogs and sharing them on the social media channels can help get more reach. The number of likes, shares, retweets will testify for your content. Here’s an interesting and informative blog post that was shared on social media for amplification.There are many other ways to amplify your content online. Click here to read about it.

 

 

Helps in building the brand
Branding is the core element to develop your business. Every business is striving hard to create a brand for them and to make people see them as THE BRAND and not just any brand. Blogging is a huge opportunity for you to build a brand for your company. It is, after all, the most organic method of getting people to notice your brand online. The key is to create a blog which adds value and is unique in its content approach and style. By creating specific, targeted content, you may focus more specifically on your target audience leading to increasing your exposure among people. Learn how Content Marketing is one best way to give your brand an image!

 

 

Establishes authority and expertise
A good blog always answers a question, solves a problem or gives something valuable for a takeaway. When a brand constantly shares blogs that are useful to the customers, it develops an authoritative image in their minds. For example, for a group of angel investors, blog topics like- Tips for entrepreneurs, How to grow as a startup etc. along with other business strategies are going to be of some value to their readers. The ultimate aim is that when a user reads your blog, he/she should finish it with some value-addition. When people find answers or solutions on our blog, they are more likely to become your follower and they start seeing you as a source of information. Here are 10 ways to create better content for your readers.

 

 

Increases customer interaction
It is important for any brand to stay connected with their audience. The underlying factor behind the success of any business is the concern to satisfy the end customer and not just run your firm for money. To do so, brands should establish a good rapport with the customers. To improve on the customer interactions front, brands need to establish higher recall. The question is how do blogs help in this aspect? A higher recall can be established for your brand when you provide knowledge to your consumers and this, in turn, improves the relationship your brand has with the customers. It helps build trust which turns into brand loyalty eventually.

In a world where content speaks for itself and does half the job of a brand, blogs are the most crucial thing to look upon as a marketer. When blogging becomes a strategy in your marketing plan, you get a powerful tool to fight against your online competitors. If your company hasn’t started blogging, this piece is an indicator that it should!

Was this blog useful? Share your thoughts on other reasons you started blogging!

 

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