As a design student, I interned at Social Beat for a month, and I am happy I decided to work here. I interned with the design team, and this is my first time working in an office. The office is at Social Beat is very relaxed, and my mentors gave me a range of tasks. Knowing just the basics of design tools, I was thought the various other tools and their uses. Social Beat enabled me to think outside of the box, and this made me come up with better ideas for the clients I worked with. I also got to interact with the Social Media team, and the Influencer team. My mentor Nithin helped me understand the tools inside out, which made my creative better. I would also like to thanks Purushothaman sir for always guiding me and stressing the importance of values in the workplace. Additionally, I also learned the importance of time management and being organised.
Although I was there for just a month, the entire team made me feel welcome and was friendly to me. I particularly enjoyed the games night that the team has and the chit-chat session, where we celebrate the work the all teams do. It is beneficial and helps you understand what is going on. I also got to be part of the training session. The first one was on Wa-Com, where I learned how to sketch and make, and the next was on the basics of After Effects, which was helpful.
This Internship was a valuable learning experience for me because it gave me independence as well as a sense of responsibility. Overall, my time at Social Beat exceeded my expectations and taught me various values. I couldn’t have done anything better this summer other than joining Social Beat, which let me prepare myself better for the future. As I leave, I want to thank everyone who helped me learn. It has been a great experience, and I am forever thankful to everyone who gave me their hand here.
There is no doubt that digital marketing will transform the real estate industry in 2018. However, the recent implementation of RERA has caused a huge shift in the way marketing strategies are created and conducted in the property sector. The much-anticipated Real Estate Regulatory Act has made developers rethink and reformat their marketing strategies to comply with the guidelines for the promotion and marketing of properties.
Our Head of Brand and Strategy, Mr. David Appasamy, was recently interviewed by Realty Plus Mag about this topic. In this interview, David gives us his thoughts about how the game of real estate marketing has changed with the introduction of these major policies.
Audience engagement has always been a challenge for most brands and companies. Reaching out to your target group is just half the battle won. The key lies in engaging your viewers to an extent in which they ultimately convert to loyal customers. One such digital marketing trend that has emerged as an effective tool to keep customers engaged with your brand is Live Videos.
The advent of live videos has changed the face of audience engagement for the better. The live video streaming option is available on all leading digital marketing channels such as Facebook, Instagram, Twitter and YouTube, to name a few. With live streaming, like Facebook Live, companies have a cost-effective mode of promotion that audiences can easily view since studies have shown that there has been an increase in the viewing of live videos after the introduction of the 4G network. There are many benefits and drawbacks of the usage of live videos but overall, it has been found to be an extremely effective method of communication and engagement between brands and audiences.
Only 10% out of the 76% literate population of India knows English
More than 234 million Indian language users online today
Surprising? These figures might sound counter-intuitive with so much focus on English given in digital media today. But it’s a fact that there has been a profound growth of regional content online. Consequently, this holds a massive implication for brands which are not leveraging regional languages for marketing their brand. With an anticipated CAGR of 41% over the next few years, the opportunity will only grow bigger. Taking that into account we have launched 22 languages. This website provides organizations with access to an audience of more than 50 million users nationwide. Companies can use a multilingual marketing strategy to showcase their products and services in over 22 languages through this medium. To understand this concept better, here are a few interesting insights from the latest study done by KPMG India and Google on the growth of vernacular languages in India on the digital front. Check out this video to understand why your brand must adopt a multilingual strategy:
Digital news: one third of digital news consumers are Indian language consumers
Digital news has caught up easily because of its simplicity. Data is usually accessible through an app or a website with mobile compatibility. Big names have realized the importance of digital media due to the silent downfall in newspaper and magazine sales. Currently, there are 106 million users viewing digital news in local Indian languages. This figure is anticipated to add up to 180 million users by 2021. However, Hindi, Marathi, Bengali and Tamil make up 80% of the current users. The major categories of type of news viewed are general, sports and politics. This only means that there is a dire need of more companies to enter this segment, to keep India more informed and updated.
Digital classifieds to have major impact in matrimony,recruiment and real estate categories
Digital Classifieds are a very big sector. This sector has the potential to cause a ripple effect as people interact with each other in the same area and subsequently belong to the same target group. This would cause information to travel to a larger audience. Furthermore, Indian language usage would provide an extra boost by causing the information to reach nooks and corners of rural India. The top categories, which are looked up the most in classifieds, are matrimony, recruitment and real estate. Nevertheless, the only obstruction in digital classifieds is the lack of availability. This sector is anticipated to grow to an astonishing 100 million user base in the coming five years with individuals fluent in Hindi, Tamil and Kannada forming 70% of the total users by then.
Digital Payments to grow at 30% CAGR with almost 175 million users online
The sector of digital payments is estimated to grow at 30% CAGR and a humongous 175 million consumers are expected to use it with Indian language interface by 2021. These gates are mostly used for mobile recharge and utility bill payments. Tamil, Telugu and Kannada are heading the charts in the languages open to quick adaption and will form half of the users on the digital payment platform.
E-Tailing to reach 165 million users by 2021
According to statistics, Indian language users prefer buying electronics online rather than apparels or other accessories. As for the sellers, it has become much more convenient for local sellers to reach e-commerce giants like Amazon. One can sell their products on Amazon in five easy steps – the steps being creating an account, listing, taking products live and handing over the product to Amazon for delivery. It is quite convenient and hassle-free. The user base for e-commerce in local languages is growing at a high rate. It has a CAGR of 32% and is expected to add 120 million users in the upcoming five years. This popularity can be attributed to two major factors as voted highest by consumers: Firstly, the availability of better promotional offers and secondly, the huge variety of products available online which may not be present in the smaller cities or towns of India. The main obstruction users experience is the lack of end-to-end compatibility in Indian languages. However, as these obstructions show signs of quick recovery, e-tailing in local languages apart from e-commerce in English, will be a lucrative segment for the e-giants.
Digital entertainment to reach approximately 400 million users by 2021
It is no surprise that impressive progress has already been made in this segment. Currently, a mass population of 162 million exists as the user base. Keeping in mind that the predicted user base by 2021 is 392 million Indians, there is much more that can be done in the digital entertainment arena. The content has the space to be comparatively more experimental and creative than other platforms as the adoption rate is 90% for this sector. The viewer’s quickly adapt to the kind of material available to them. These users consume both audio and video mediums.
To tap into this huge market, we used local languages for our informative videos like the Chola Finance video which was very well received by the Hindi speaking locals. The video got a whopping 1,751,355 Views and more than 64,000 shares.
The challenge remains in picking the right medium like Facebook, Hotstar, Youtube, tvfPlay or other regional channels.
Online government services growing at a CAGR of 33%
There are currently 41 million users under the segment of online government services. It is increasing at a CAGR of 33% and is expected to land at a massive 172 million in the next five years. Some of the applications that constitute online government services are tax filling, applying for government jobs and knowing about new rules and regulations. The Indian Government can use this platform to increase transparency and cut down corruption. However, limited local language enablement combined with lack of interest and awareness poses a huge obstruction which needs to be addressed immediately.
Chat applications, Social media Platforms and digital write ups
Chat applications currently have a 170 million user base and are anticipated to reach a 400 million user base by 2021. Hindi is topping at a huge margin of 50% as of now. Kannada is expected to grow to a far second with a whopping 20% in the coming years. The major challenge in this is the upgrade needed in voice to text, language keyboard and transliteration.
Social media platforms have a total of 115 million local language users as of now. This figure is expected to grow to 300 million by 2021.The South is anticipated to dominate this area due to its better adoption skills.
Digital write ups are a very interesting scope for Indian languages on the digital platform. It will provide visibility for the users who want to put their content online. It will also provide job opportunities for local people by companies looking to improve their SEO options by generating more local language content online. Additionally, mobile friendly blogs are preferred by users. 54% of Indians would adopt reading write ups if they are optimized for mobile screens.
The Road Ahead
Government’s vital role: Government to digitally literate 60 million homes
This ongoing shift in India’s internet scenario has not gone past unseen by the Indian Government. Taking into account the increase in smart phone availability due to cheaper prices, a 176 million increment is expected till 2021. A striking 90% of these consumers are anticipated to be Indian language users. The government has taken this into account and made it mandatory for mobile phones sold in India to be Indian language friendly. Additionally, the government has also taken an initiative to make 60 million rural households digitally literate.
Changing role of internet platforms
There are approximately 500 million Indian language users online. This figure will significantly have a huge impact on the nature of content presented on digital platforms. Additionally, this audience will be more inclusive of the elderly and the rural population. Also, as long as the type of sectors is concerned, Digital Classifieds, digital news and financial solutions will see a major boost.
Investments by B2C players
Due to the local reach, many B2C users might exploit the Indian language user base on various channels. Digital marketing in Indian local languages will get them untapped markets in India. The companies which will be involved could be news sites, e-commerce players, insurance companies and m-wallets to name a few. In tier 2 and tier 3 cities, this can be encashed at a higher level. Since 90% of the new mobile buyers are local language users, a whole new customer base can be reached through this medium. Here’s an interesting video that tells you why you need to have a multilingual strategy if you want to create a strong digital presence among your regional audience.
Applications, Websites and digital advertisements
Indian language based websites and application will see a rise. Digital advertisements in local languages could also be used by B2C companies to increase reach. Additionally, Google display ads could be customized to the regional language of the state where they are being viewed.
Monetization of the newly generated data
This progress would result in new data generation for companies. The database, through structured investments, can be analyzed for specific language behaviors. This will help digital marketers in ad planning and targeting.
Voice recognition and language agnostic internet
We need to move to a language agnostic ecosystem. This is required to give a platform to the Indian language content creators. Voice recognition will be of major help to the users who find using search and navigation through text a challenge.
It is affirmative that the preference given to regional languages will play an active role in internet consumption. It will also help explore a huge new market for brands. Brands that miss this bandwagon are sure to lose out on quite a few million potential customers. Furthermore, Indian language in digital will lead to the spreading of knowledge in rural parts of India. Tier 2 and tier 3 cities will also be of prime targeting in this arena. With such profound reach, it is safe to say that marketing through your regional language is the next step in digitizing India.
“Some leaders are born women.” – Geraldine Ferraro
Through the ages, men have always been considered as the breadwinners of the family, while women were reduced to the role of caregiver and homemaker. The generation gap has changed much of this; feminist movements have pushed women to proactively think of better career opportunities and corporations have started become more people focused rather than commodity focused.
In today’s world, as women climb up the corporate ladder, the population of women employees usually decrease. At the highest level, world-over, there are only 3% to 4% who are women. In the business world, women currently hold only 4.6 percent of Fortune 500 CEO positions and the same percentage of Fortune 1000 CEO positions. While organisations all over the world talk about promoting women, they are yet to get into the practice of regularly doing that.
We find it rather puzzling looking at these statistics since here at Social Beat, the statistics are the opposite. We have an amazing team filled with women leaders who are passionate about their work and are helping Social Beat scale up as one of the leading digital marketing agencies in the country.
Social Beat and the women of power
At Social Beat, 60% of our employee base comprises of women, who come from diverse cultural backgrounds, yet share the same passion for exceptional work ethic in scaling up the company to new heights. We nurture the leadership qualities in women and give them the space to grow. Some grow by helping their peers and creating a support system for the organisation to bank on while the others climb up the ladder, taking our company to tremendous heights which we couldn’t have even dreamt of achieving. Whatever be the case, our female employees have always been the driving force to push our organisation to grow – Grow out of our comfort zones, branch out nationwide, and make a mark in the digital world.
There are innumerable ways in which, lady power has helped us on an everyday basis. From working with different teams to managing people from various backgrounds and cultures, the effort put in by our women is not that of playing their designated roles but that of playing a role model for each and everyone of us.
A part of our inspiring female workforce comprises of vibrant and youthful freshers who are fueled by their educational qualifications and are brimful with energy to prove their worth in the corporate world. Their dedication towards work is nothing less than an experienced professional and we often find inspiration in their fresh and crisp ideas. The other half of the workforce comprises of skillful experts who radiate enthusiasm through their thoughts and perspectives. Being an ROI driven digital marketing agency, we are all about results and achievements.
The Iron Ladies
Talking about inspiring women; three of the most dynamic and versatile women at Social Beat lead the creative, social media and BD teams. Their high-spirited and level-headed nature is the glue which binds their respective teams together. We are proud to mention that 40% of the workforce even at the leadership level comprises of women and we trust their maternal instincts to nurture the company’s everlasting growth.
What makes the Women of Social Beat so unique?
The problem is, many companies misunderstand the concept of leadership. Becoming a leader acquires more than just skills that define the very role. There is a quality that matters too; a fundamental identity shift that women seem to master better than men.
Qualities of a good leader:
People management skills: People management skills are not something one can earn out of a book, it comes naturally or through life experiences. Women have the natural talent of being people persons; their ability to induce a happy working atmosphere is one to cherish.
Great listener: As commanding as leaders should be, they must also have an open door policy; women are known to be great listeners, always keeping the door open to suggestions made by team members.
We before me: A good leader knows that the team matters much more than the individual. A woman’s companionship nature makes her dependent yet equally headstrong when it comes to team effort.
Multitasking: It may sound cliche but is the cliche that makes the difference between a good leader and a bad one. Undoubtedly, women will always hold the title as the hardest working, fastest and smartest multitaskers.
The feelings are mutual
Social Beat’s efforts in making a wonderful working atmosphere have been well received by our numerous female employees. A majority of them have cited four common advantages that make working in the company a pleasurable experience.
Freedom of expression: Whether it is spilling your heart out or sharing ingenious ideas, Social Beat is always open to all things new, amazing and sometimes flat-out quirky.
A plethora of inter-job opportunities: You may be employed here in a particular post but there is no restriction as to what you want to explore. If you enjoy doing something more, we enjoy helping you do that something, better.
Awesome work-life balance: “All work and more play, an employee’s life is hip-hip hooray” as quoted by everyone here!
Safe work place: Clean, serene and comforting and uber-friendly, Social Beat makes the safety and security of their employees a very high priority.
More women are taking up major roles, which has directly influenced the atmosphere in a workplace. Companies have reported an increased dynamic among their employees with team efforts responsible for improved financial results; women are making a workplace calmer, friendlier and more engaging. Ultimately, having a working atmosphere that is well balanced in gender is important as it helps generate stronger leadership identity development.