Best payment gateways in India for your E-Commerce website

No matter how great your business idea is or how efficiently your e-commerce store may look and function, achieving your ROI goals depends on the ease of transaction experienced by a customer. A payment gateway is a powerful way to ensure hassle-free payments and to reassure the visitors of your e-commerce store about your trustworthiness.

In short, a payment gateway is an e-commerce element that allows a customer or merchant to use internet transactions via credit or debit cards, securely. A bad payment gateway results in bad payment options, ultimately leading to a decline in the total sales. Your server can also pose a challenge in having a smooth payment gateway.  To counter this, we usually use Bluehost or Amazon Web Services.

Here are the best payment gateways in India which can aid your e-commerce business.

Instamojo

Instamojo powers more than over 2,20,000 small businesses in India is one of the largest multi payments networks in India. One thing that sets them apart is the 2 mins set up and it is completely free. Set up Instamojo for free today!

Here are some key highlight and features about Instamojo:

  • No Setup Fees
  • No Annual Maintenance cost
  • Simple API’s
  • Start collecting payments instantaneously.
  • Collect Payments using links via Whatsapp/Facebook/Twitter/SMS
  • Free Online store to sell items
  • On-Demand Payments App for Android phones to collect & track your payments

Instamojo, Leading Ecommerce Payment Gateway

CC Avenue

Launched in 2001, CC Avenue is one of the oldest as well as one of the biggest payment gateway providers in India. CC Avenue offers 200+ payment options including major credit cards like Visa, Mastercard, Amex, DIner’s CLub, etc. It also includes other payment options like Multiple Currency Processing, Retry Availability & Customization, Audit, Analytics and a large window for active users. If your website is already live, you can integrate the CC Avenue payment gateway for free.ccavenue-logo

Citrus Pay

Incepted by Satyen Kothari and Jitendra Gupta, Citrus makes online payment quick and effective. We have signed up with Citrus Pay for our product, Influencer, but were quite disappointed with the onboarding process. Citrus Pay has a long list of documents and they first need a scanned copy of the documents and then a hard copy, all of them attested. This is actually more cumbersome than CCAVenue, which would send a hard copy of the documents. While it would be fine for an SBI to have such a bureaucratic process, one would have expected a company like Citrus Pay to have simplified the process.

Citrus_Payment_Gateway

Direcpay

Direcpay is an arm of the Times Group. It is essentially the safest payment gateway in India. The PCI DSS certified and Norton Secure gateway offers easy integration to e-commerce business, a simple registration and a flexible payment process, besides providing EMI options. However, Direcpay requires 5 days for account activation, after the documents are verified by concerned authorities.DirecPay-logo-India

Google Pay

Google pay (formerly Google Wallet) is an online payment and system and digital wallet platform. It allows in-app and tap-to-pay purchases on all mobile devices. As of May 218, Google Pay also supports boarding passes and event tickets. Google Pay work on NFC or Near Field Communication to initiate transactions and transfer funds to the retailer. All you need to do is download the Google Pay app, take a picture of your debit or credit card or enter the information manually. As most of the digital audience has gone mobile, Google Pay is a prudent gateway for an e-commerce business.

Google Pay

Juspay

Juspay was founded in 2012 with an aim to redefine online payments by providing 1-click payments for the web and mobile. However, like the other mentions on this list, Juspay is not a payment gateway, although it does work with any gateway or aggregator with no interference in Merchant-PG relations. Juspay processes more than 4 million transactions monthly for a number of notable merchants like MakeMyTrip, Yatra, Amazon, Snapdeal, BookMyShow, MobiKwik, Freecharge, etc.

Juspay

BillDesk

Billdesk was incepted in 2000 in Mumbai and provides payment gateway solutions to customers and merchants in e-commerce, retail, financial services, etc. While the setup is free, merchants have to pay a commission charge on each transaction and the amount differs across modes of payment.

BillDesk

PayPal

Processing close to 8 million payments every day, PayPal is one of the most widely used payment gateways in the world. Request and transfer of payments are very easy, as the platform has over 200 million active accounts across 200 markets, compatible with 100 currencies around the world. PayPal also offers perks like uploading cheques through your smartphone’s camera and completion of transactions without having to exit the website. PayPal is a natural choice for Indian e-commerce businesses that have a large number of international customers.

paypal-logo

PayU India

Marking an impressive conversion rate of 12% and worldwide presence, PayU is one of the biggest payment gateways in India. With noteworthy customer service, PayU has roped in e-commerce biggies like Jabong and Snapdeal into their clientele. The platform offers four pricing packages that vary in covering aspects like Risk Management System, Multi-Currency Gateway, Mobile optimised payment page, IVR Payment, Store Card Feature and Payment Analytics.

payu_logo

PayUBiz

PayUBiz is a part of Naspers and is a $25 billion media and internet company that is listed in the London and Johannesburg stock exchanges. This payment gateway is used by over 70 e-commerce companies including Jabong, Snapdeal, Ola, Bookmyshow, Cleartrip, Zomato, etc.

PayuBiz

MobiKwik

MobiKwik is another popular payment gateway in India and it offers services for online debit and credit cards and other internet baking processing transactions. It takes only two days to set up an account with MobiKwik and they are compatible with Android, iOS and Windows platforms. In addition, MobiKwik is also a mobile phone and digital wallet. You can check out our blog on the top 10 mobile wallets in India.

MobiKwik

PayTM

PayTM currently holds the top position for India’s most popular payment gateway. It is a semi-closed wallet, approved by the RBI and offer payment solutions to over 7 million merchants. PayTM is available for download across all major platforms and allows its customers to make payments from debit and credit cards, bank accounts and digital credit. PayTM Cash is India’s largest digital wallet with over 15 million active users.

PayTM

Razorpay

Razorpay is a relatively new member to the payments ecosystem in India and is backed by notable Silicon Valley investors and mentors. Founded by an IIT Roorkee alumni, Razorpay aims to revolutionize the online payments process through secure and easy-to-integrate APIs, which makes it easy for businesses to integrate and process transactions. It is an India-focused company that offers 24*7 customer support and a simplified experience to the customers.

Razorpay - Socialbeat Blog

Cashfree

Incepted in 2015, Cashfree is the country’s only bulk payouts and payment company. With Cashfree, businesses and merchants can collect and disburse payments. This is done through an extensive range of payment options including debit and credit cards, net banking as well as through popular mobile wallets like PayTM, Airtel, MobiKwik, etc. Cashfree also supports PayPal, IMPS, UPI and NEFT transactions. The payment gateway also boasts the lowest transaction charges in the country – 1.95%

Cashfree

Here’s a quick glance at the pricing:

Payment Gateway Setup Fee (INR) Commission Per Transaction Popularity (In India)
Instamojo Free 2% + Rs.3 High
CC Avenue  Free – 40,000 2% + Rs.3  High
Citrus Pay Free Custom Moderate
DirecPay Free Custom Moderate
Google Pay Free Credit fee – 2.9%, Debit, bank transfer – Free Low
Paypal Free 2.2% – 2.9% + $0.30 Moderate
PayU India 4,900 – 29,900 0.75% – 2.90% High
PayUBiz 4,900 2.95% – 3.70% High
PayTM Free 1.99% + taxes High
MobiKwik On request 1.90% (+GST)  – 2.90% High
Juspay Free Custom Low
BillDesk Free Custom Moderate
Razorpay Free 2% – 3% High
Cashfree Free 1.95% – 3.5% +Rs.7 Moderate

 

Your choice between the above-mentioned payment gateways may vary depending on your e-commerce business field, size, and location. Though all of them have the capacity to adapt to various requirements, we would like you to share your personal experiences with payment gateway providers in India. Let us know if we have missed out anything, or which one is the best according to you.

Making the most of Facebook Carousel Ads

Not so long ago, Facebook took a plunge into uncharted territories by launching Carousel Ads. Though this ad type was initially meant to showcase multiple products in one ad, Facebook crafted a strategy for the Carousel Ads to tease e-commerce clients and make them buy more ads on the platform. But the Carousel Ads slowly moved across verticals, towards becoming one of the advanced Facebook Advertising techniques that is extremely engaging in promoting businesses.

According to a recent survey conducted by Kinetic Social, Carousel Ads can render up to 10 times more traffic to a business’ website, than static sponsored posts on Facebook. LOVOO found that they got a 72% higher click-through rate versus single image mobile app ads. Mirroring the effectiveness of interactive cover pictures on Facebook Pages, it appears quite clearly that these ads can be extremely effective, but how can you maximize their potential? Here are 3 simple ways to use carousel ads that can nail your targets with a bull’s-eye!

1). Showcase products in detail
Carousel Ads allow you to place up to 5 cards with images that can communicate messages effectively. If it’s a single product that you are highlighting, it would be prudent to describe its features in detail, keeping the CTR on an inclined angle. A ballet shoe manufacturer made effective use of showcasing a product, where each card of the ad focused on one distinct feature. They also used the headline copy to provide defined context to each image.
Showcase products in detail

2). Tour your product
It always sums up to be a perfect formula when you try to deliver a good idea of what customers can expect from your offering. This will improve the quality of enquiries/leads, thereby increasing the probability of sales through Facebook. An automobile giant promoted one of its newly launched Coupé by creating an expressive Carousel Ad campaign that displayed features that made the car stand out from its competitors. The cards highlighted the key specs and of model and attracted genuine customers to engage with the carousel ad.

Tour your product

3). Tell a story
Stories are an incredibly effective way for branding, talking to customers, and engaging with them. A popular western airline company created an effective carousal ad campaign to market their vacation packages to The Grand Canyon. They infused a panorama of the location to tell a story that triggered people to book their air tickets to visit the location.

Tell a story

The Monetary Game
Can Carousel Ads be used as a solution to drive clicks to the website? We conducted a small experiment to test the hypothesis on the Clicks to Website Ads, for a glass manufacturing giant. Here’s how the results panned out:

  • The Clicks to Website Ad had a CTR of 3.09% versus a 4.32% from the Carousel Ad for website clicks
  • The CPC for the Clicks to Website Ad was 5.06 INR versus 3.49 INR from the Carousel Ad for website clicks

Saint-Gobain

In our view, with a little bit of testing and optimization to avoid common mistakes, the effectiveness of the Carousel Ads in driving clicks to URL destinations, is very cost effective. Have you experimented with Carousel Ads as a way to drive clicks to your business? We love to hear your thoughts and experiences in the comments below this post.

Leveraging LinkedIn to generate leads for a Small Business

The foundation to leverage on any social media tool is to ask yourself, ‘’Is this tool right for my business?’’ The answer to this question should not be driven by your competitor or market ally, who has plunged into using the tool, to aid his business. Are you a small business pondering your thoughts upon selecting LinkedIn as a platform for lead generation? Well, the dilemmas can be swept aside as LinkedIn will act as a lifeline to stay in front of your customers and also help you reach out to new prospects.

In digital marketing, your network is everything. Publishing a brilliant article on your website with 1,00,000 flares can make your feel ecstatic and boost your credibility. But it won’t matter if you aren’t speaking to the right audience. That’s where LinkedIn has stepped into the arena. It has become a prime channel where brands share content. This makes it easier for small business to connect with brand advocates, potential customers, and industry influencers, all at the same place. While content is one of the dual weapons, LinkedIn gears your business with, lead generation is the other ammunition. With access to over 400 million members on the world’s largest professional network, LinkedIn enables sales lead generation by allowing sales professionals to easily and quickly find the right prospects. Here are some of the most successful lead generation strategies that your business can leverage on, for generating leads.

Make an Effective Debut
There is nothing like effectively introducing yourself as a business to create an impact on users. Take care to optimise your profile and pay attention to your feed and website descriptions. Being descriptive builds trust and captures the eye of prospects more efficiently. Using the necessary keywords will help your business get captured during filtered searches.

Make an Effective Debut

Make Connections
Nothing works like direct one-on-one networking. Invest in a couple of minutes each working day, clicking the “connect” button on the “People You May Know” list that LinkedIn displays on your feed. Through time you will broaden your network and will become someone known for doing so. Remember that everyone you talk to about business or meet during the course of a business day is a potential LinkedIn connection.

Make Connections

Capitalize on LinkedIn Applications
The platform gives you the option to add interesting apps that will improve the experience people have on your LinkedIn page. You can add blog posts, let people know what you are reading, and even set up polls to find out what’s on the minds of your customers and prospects. For example, your business can use SlideShare to display a webinar or use a PowerPoint deck of how your business helps in solving a customer’s problem.

linkedin-applicações

Rendezvous on LinkedIn Groups
Participating in LinkedIn Groups is the one of the key moves to generate leads. If you are a member of the same group as another user, you can bypass the need to be a first degree connection in order to message them. In addition to this, group members can also view the profiles of other members of the same group without being connected. Take some time to search for groups to join where your targeted buyers are likely to be members. Start by contributing to conversations, be helpful in answering questions, and provide links to assets you have on your site that might help members of the group. Put your most valuable assets behind a short form on your site to capture LinkedIn visitor’s details. And voila, you now have a new lead! Alternatively, joining groups that are outside your industry that might help you grow your business too. Stretching out a little bit, helps your business expand its reach. For example: If you’re an Social Media Specialist, you don’t want to just join an Social Media Professionals Group – you’ll want to join groups for Digital Marketing, Startups, App Marketing, and other groups outside of your immediate circle.

Rendezvous on LinkedIn Groups

Sponsored Updates + Valuable Content
Many small businesses have started to run LinkedIn Sponsored Update campaigns to generate leads for their business. While regular updates can be a hit or miss in terms of impressions; using sponsored updates allows you to share updates that don’t appear as ads, at first glance. Start by generating a whole lot of original content (blogs). Then trial with creating 20 sponsored updates over the space of two months to promote it to your target audience. It’s a lot of work, but it pays off! NewsCred ran a series of sponsored update campaigns that netted them 288 new followers and 71 leads, over a span of 2 months. The company also found the campaign to be 75% less expensive than the Google AdWords lead gen campaigns they were running in parallel. It is to be noted that research has revealed leads collected via LinkedIn are three times more likely to convert into customers than leads collected via any other digital advertising platform.

LinkedIn Sponsored Updates

Priming LinkedIn Direct Ads (Text Ads)
LinkedIn’s advertising platform can be used to drive new prospects to your landing page, LinkedIn group or other destination. The ads work the same way Google paid search ads work. You simply write a headline, add some copy and create a destination link. Then you bid on how much you’ll pay LinkedIn every time someone clicks on the ad. If you pay Rs.100 to LinkedIn for a click, and it takes 50 clicks before you convert a customer, then you’ve just spent Rs.500 for 1 customer. If your product sells for Rs.5000 each, investing Rs.500 to generate Rs.5000 is not a bad return-on-investment. In our experience, text ads deliver high impressions but fail to capture leads effectively, when compared to the sponsored updates.

LinkedIn Ads

For more information on how you can leverage LinkedIn for your B2C or B2B brands, take a look at what Ishan Gupta of LinkedIn has to say.

Retail 2020: Trends In India

The Boston Consulting Group (BCG) in association with the Retailers Association of India, recently published a report that highlights the trends in Indian retail. As the world’s leading advisor on retail strategy, BCG has evaluated India’s high-value opportunities in the retail market. Partnering with RAI, the unified voice of Indian Retailers, the report aims at formulating solutions to key challenges faced in the market. The following is a brief summary on the findings.

The Scenario
Retail in India has taken a remarkable transformation over the last two decades. Rising income levels, urbanization, and changing consumer behaviour has given an optimistic outlook to the retail sector, promising an undoubted growth in the future. The digital medium has influenced retail with a powerful strike, reshaping customer behaviour and expectations. To summarize, retail business are in a constant need to retrospect their strengths, reinvent their offerings across the purchase pathway, and rewrite their approach of retail economics.

Trends
Based on research and some stringent analysis of data, the report captured key trends across the following broad categories.

1). Certainty of Growth
A promising growth forecast is one of the primary findings made from the study. The Indian retail sector is projected to double from $600 Billion to $1 Trillion, by 2020. This rapid growth will be determined by factors such as Income Growth, Urbanization, Nuclearization, and Attitudinal Shifts. Modern trade is also expected to grow 3 times, with Rapid Consumer Evolution, Supply-side Evolution, and Positive Regulatory Environment, being the drivers that will materialize this growth. As a key implication from this finding, Indian retailers should sharply identify the emerging opportunities and customer segments and be clear about what to not go after. Retailers should also re-adjust propositions to remain relevant and also allow room for experimentation, though it might not always turn out to be successful.

Certainty of Growth

2). Reality of Digital
The E-commerce market in India is expected to quadruple to $70 Billion, over the next 5 years. With the rapid increase of smartphone users, competitive costs for connectivity, and expanded reach, internet users are expected to reach a mark of ~600 Million. Customers are attracted to superior value propositions like broader assortment, higher discounts and greater convenience. Indian retailers should conceptualize digital strategies with clarity and leverage on social media to create brand awareness. They are also expected to deploy a seamless and connected customer journey, as shoppers migrate across channels. It will also be a lot more seamless for e-retailers to sell across multiple offline & e-commerce market places.

In our view, digital will increasingly drive offline retail sales as well. It is already easy to track phone calls to the store or to track the number of people looking for store directions. Retailers will become more sophisticated (along with measurement tools from platforms like Google, Facebook, etc.) to attribute offline sales to a specific digital marketing effort.

Reality of Digital

3). Challenge of Capability
Omni-channel business is becoming increasing relevant. Customers expect a seamless experience and do not tend to distinguish between online and physical channels, while shopping. Traditional strengths are insufficient here. In addition to being omni-channel, a well conceptualized talent management strategy is critical. It has been noticed that retail businesses suffer from high attrition rates and limited capabilities in the middle and top management, as a result of inadequate specialized training and experience in the sector. Supply chain also needs an evolution, as the market is viral with long lead response times and infrastructure challenges. It’s high time that Indian retail businesses develop a comprehensive omni-channel offering and adopt a targeted approach to employee training, appraisal, and retention. It is also very vital for businesses to build a demand-driven supply chain that is equipped with a real time flow of information.

Challenge of Capability

4). Importance of Economics
Several economic challenges plague Indian modern trade. Please find them listed below.
On the demand side:
– The level of processing is not high enough, as the Indian consumer gets used to modern trade.
– Pricing and promotions are poorly executed , not leveraging on customer willingness and purchasing power.
On the supply side:
– Inflating costs of real estate and rentals.
– Increasing costs due to low bargaining power with suppliers due to limited scale.
– High cost incurring supply chain due to poor connectivity, excess and deficit inventory.
– As an immediate implicative measure, the throughput problem should be address first. The other cost and margin issue will fall subsequently.

Importance of Economics

5). Need for Transformation
Fundamental transformation is the need of the hour. Businesses should avail the growth opportunity and serve digitally empowered consumers. As mentioned earlier, they should also build capabilities in quality omni-channel experience, talent management, and supply chain optimizations. This requires working on four pillars simultaneously. They are as follows.
Fund the journey – Generate quick cash from existing operations by relooking at the core of the business.
Win the medium term – Identify the winning consumer proposition formula for the next 6-8 years.
Take measured bets – Invest in emerging but important trends.
Enable the transformation – Invest in people and technology to improve efficiency, productivity, and morale.

Need for Transformation

Leadership Perspectives
The latter part of the report is its most credible engine, bringing perspectives from over 20 CEOs of top retailers in India. Some of the most thought-sparking lines have been quoted below.

“In times when the economy is tight, we face the brunt of lower discretionary spend. But right now, we are feeling very positive about the future and our industry.” – Ajay Kaul, CEO, Jubilant

“There is some form of a lack of supplier assistance to modern trade: somewhere they will have to accept that this is the way forward.” – Randall Guttery, CEO, Reliance Retail

The future of retail will compose of 3Ds: Daulat (wealth sharing within the retail ecosystem), Depth (in channels and category execution) and Digital (significant part of the operating model).” – Shailesh Chaturvedi, CEO, Tommy Hilfiger

The full report on Indian Retail 2020 can be found here.

E-Commerce Product Photographers in Bengaluru

The way products are displayed online creates a great brunt on the buying choice of a customer. Amateur looking photographs can destroy a consumer’s expectations and trust on the website or the brand.  E-commerce websites need to display visually appealing products that will influence the customer to buy it from them, rather than making them prefer a brick and mortar store.

Business owners have spent a lot of money on building websites, hiring secured payment channels and other facilities. As a part of this checklist, it is time for them to look for people who would start taking photographs of their products and display on the website, in the most appealing way.

Here is a list of some top eCommerce Product Photographers and Studios in Bangalore.

G16 Studios
G16 Studios is one of the leading e-commerce product photography studios in Bangalore. They work with top Indian E-Commerce websites like Zara.com, HM.com & Mango.com. They have an exclusive approach to product photography and organize models from across the world for photo shoots. In addition to their photography services, the studio also helps large volume businesses to set up their own photography studio. This move is said to bring down the production cost by 60%. Contact: Abhijeet Sojwal +91-9886652280

G16 Studios

Aroun Kesavaraj
Aroun Kesavaraj is one of the most acclaimed professional photographers in India. With over a decade of photography experience, he has worked with Prasad studios (Prasad SFX) under various projects. He is also an Auto-desk Combustion certified professional. Widely known for his commercial and professional portrait photography skills, Aroun has a keen eye for detail and exquisite visual language. This makes him a natural choice for product photography. Contact: Aroun at +91-9900001943

Kiran Nama
An architect turned photographer, Kiran Nama is first in the city to start the digital photographic trend. He is a renowned product photographer who has closure with various high profile clients. He is much interested in trying out new things and hence does not practice single photography style, but most of his works are as a product photographer. Contact Kiran: +91-9845255406

Kiran Nama Photography

Jaggi
Experimenting with still life and lifestyle photography, Jaggi has been stinking awe and wowing clients as an advertising photographer since 2000. He brings a unique combination of skills to photography and is one of the most technically savvy and aesthetically inclined photographers in the industry .He also has the penchant being a virtual one-stop show when it comes to recreating, fabricating, or improvising with products, props or background, including pre and post production. His skills are admired and are proved to be very effective in product photography. Contact Jagadeesh +91-9845054400

Purnendu Bala
With over 6 years of experience as a photographer, Purnendu Bala owns an eminent fashion photography studio. While his expertise lies on his specialized skills required to groom a model’s personality, Purnendu also excels in product photography dedicated to provide professional level of quality of work which not only reach your business to your audience but give you Return on Investment. Contact Purnendu: +91 8147872032

Purnendu Bala Photography

Full House Labs
Established in the year 2012, Full House Labs is a media content production house started its operations to provide quality media ingredients for business promotion. The production house is a pool of innovative freelancers working on advertisements and social media branding. They also have a team of expert photographers and editors who work on product photography for Ecommerce websites, in which they are a prodigy at. Contact them at +91-7411167810

Have we missed any other Product Photographers in our list?
Do write to us or share their details in the ‘Comments’ section below.

3 Ways to track phone calls generated via Google Properties

Often when we track results via digital marketing, we tend to track website traffic along with goals (transactions or leads generated). One element we have seen many bushinesses miss out on is tracking how many phone calls were generated via the online medium. If you do not track and calculate the calls generated, it is a significant number of leads that are missed out or rather not counted into the digital metrics.

The power of pushing a phone number on your landing page, social page, or website is dynamic. Depending on the nature of the business and the product/service type, placing a phone number makes it easier for a customer to engage with your business. Call tracking via Google Analytics, Google AdWords & Google Plus allows you to monitor which visitors from your website, social ads, and other digital promotions who have conversed with you via phone. While the three methods do not encompass or track all calls but its a huge step from not tracking the calls.

So lets look at each of these tracking methods in a bit more detail. Once you have implemented all these three methods, you can add these numbers to your existing results metrics to understand the true impact of your digital marketing efforts.

On Google Analytics
When users click your phone number (on a mobile device) to call your business, Google Analytics is able to track these via what they call “Event Tracking“. Events in this scenario could mean phone calls or even downloads, video plays etc. Configuring the Google Analytics event tracking code while easy, requires some technical know how. So do involve your technology or web team to help you get this done. This google analytics event tracking code is used to record a user’s interaction with the website elements and in this use case we tracking the number of people who clicked on the phone number to call the business.

Example:

Call Track

Specifications to call the _trackEvent() method in the UI element of a page:

Capture - Code

  1. category (mandatory field) – The common name given for the phone numbers you want to track.
  1. action (mandatory field) – A string that is uniquely paired with each category, to define the type of user interaction for the web object.
  1. label (optional field) – An optional string to provide additional dimensions to the event data.
  1. value (optional field) – An integer that you can use to provide numerical data about the user event.
  1. non-interaction (optional field) – A boolean that when set to true, indicates that the event hit will not be used in bounce-rate calculation.

As a result, all user activity on the on-site contact numbers provided is calculated and displayed as Events in Google Analytics (under the Behaviour tab)

Events

On Google AdWords
Customers can call your business after clicking on a Google ad and learning about the products and services that you offer on your website. The AdWords click-to-call ads help you connect with these customers. These ads encourage calls to your business by showing the phone number on the ad. On smartphones and other high-end mobile devices, these phone numbers are often clickable and cost the same as a standard CPC would demand.

click to call ads

Click-to-call ads also help you to gain insights about the calls. These stats help you understand which keywords and ads are driving the most phone calls, which results in the optimization of these ads to make the graphs better. To activate these you will need to go to the Ad Extensions Tab.

On Google+
Google+ provides the easiest steps towards gauging the call metrics. One has to simply make sure that his/her business page furnishes all contact coordinates clearly. Furnishing all information makes your contacts visible in the search engine, where customers are given the power to call your business by a single touch of the button.

Acharya - G+

The metrics towards these calls can be viewed in the ‘Insight’ tab of you the business’s Google+ page.

Google Calls

Learn more about Event Tracking – Web tracking & click-to-call ads to unlock the potential of your landing page or website, to monitor the amount of audience who convert through calls.

4 Tips To Integrate Social Media For Live Events

Brands/Businesses conduct events with an end goal in mind. Charity & institutional brands would want to raise funds for a specific cause or movement. Conferences/Summits/Conclaves want participants to network and learn, in turn spreading a vision which is believed by a brand. And then there are launch, sporting, or gaming events which brands want people to remember, delivering recognition for talent.

Social media has become an essential part of events and has transcended into a real-time platform to showcase the happenings of an event and build awareness for the brand.

The following are 4 key essential tips that can be followed while providing live social media news feeds for an event:

1. Promoting The Hashtag: Create a unique/synonymous hashtag that can be treated as a signature for your posts, during the event. Use this hashtag in your creative and posts, as a method for your audience to engage with you and other audience throughout the duration/phase of the event. For example: The 2015 edition of the Murugappa Kovai Quotient Quiz which was promoted with the hashtag #MKQ2015, present in every news feed or conversation that happened during the event.

Tip 1

The launch of The Madras Song also stirred up conversations in platforms like Twitter where we trended hashtags like #TheMadrasSongs & #Madras375, which helped us spread the word and prompted people to share the video.

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2. Make Your Feeds Entertaining & Engaging: One should make sure that the social media news feeds are catchy, informative, carry the essence of the event and have a strong call-to-action aspect embedded in the post. During the Murugappa Kovai Quotient Quiz, we asked interesting questions inspired by the questions put forth by the quiz-master on the dais.

Tip 2 a

3. Informing People About What They Are Missing Out On: Giving a glimpse about the happenings of the event is vital. It helps your audience to experience the event even if they are not physically present in the venue. We covered the outdoor activities which took place at the Murugappa Kovai Quotient Quiz, showcasing enthusiastic students who clicked pictures at a photo booth which was placed outside the auditorium.

Tip 3

We were also able to engage with a huge cluster of audience through live feeds at the Global Alumni Meet of Don Bosco, held at Egmore, Chennai.

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4. Follow Conversations & Engage With Audience Even After The Event:  Live social media news feeds generate a high influx of conversations. A live feed helps create a buzz at the event, prompting the crowd to engage in a conversation.  It is very important that these conversations are tracked and addressed. Continuing the conversations with the audience even after the event will build credibility and will boost engagements in the forthcoming events. Our posts for Murugappa, during the Aircel Chennai Open 2015 built conversations that lasted even after the event’s closure.

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In a dilemma to integrate social media for your events? We highly recommend that you do!

The Social DNA – 5 tips for healthcare marketing on social media

In the constantly evolving digital space, social media has undoubtedly become the nuclear weapon of mass persuasion. Social media analyses huge number of people with tremendous levels of information, the places they go, the people they talk to, their connection, and activities they are interested in.

Recently, social media began to elope with the healthcare vertical, successfully abducting the elements of marketing the same – something that social media has been adept in. This act has caught the attention of a vast pool of healthcare businesses which are on a constant poach to tap its potential, trying to deploy a team internally to manage the same.

INFOG

The 5 social media tips listed below will help healthcare businesses, acting as a compass to claim the treasure of maximum potential in healthcare marketing.

Don’t wait for an ambulance. Pull your super-car out of the garage!
Though many believe that social media is a temporary trend, the fact is that it has pulled the handbrakes for the next decade and beyond. The sooner your organization seat belts on a super-car and accelerates itself to an active presence in social media, the less chances it will face to summon and wait for an ambulance to rescue it.

Fill the preoperative form
Establish a social media policy that will protect your business against security and privacy breaches. Mandate the policy and educate all your staff regarding the same through training and outreach programs. This is to make sure that all your staffs are able to fully comprehend and carry out the policy.

Trial your medicine
You don’t have to prime an elaborate social media plan in the start. Remember that social media is a medicine which is potentially going to improve your business. So test the medicine by starting small and monitoring the outcomes. Based on the results, ask what your business should be doing to maximize the outcomes by leveraging social media to accomplish your key healthcare goals.

Formulate an antidote
Customers are the antidote to cleanse your business through social media. Follow them, listen to what they are talking about your products/services, and your business as a brand. Monitor your competition on social media and listen to what they are saying about themselves. This will make you alter your communication to your customers, in a more effective manner.

Deploy medication
Commission a social media team with members who have a good knowledge on social media and its tools. Pick people who are internet-savvy and are excited about the using social media in the healthcare domain, to benefit your organization. Through time, this will be the medication that will determine your existence in the digital universe.

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