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PUTTING THE FUR
IN THE GAME

To help out our furry friends and their caretakers at Blue Cross of India, we realised that social media would be the best way to grab as many eyeballs as we could in the shortest time. Here’s how we built our game plan.

Blue Cross’ objective was to receive more:

  • Donations
  • Adoptions
  • Registrations

TARGET THE
RIGHT PEOPLE

We created campaigns around content that would appeal to pet owners. We also focused our efforts on raising awareness about the various events, donation camps and adopthatons happening at Blue Cross. We created posts and stop motion videos appealing to the younger crowd to create a buzz in the city.

LEVERAGING
NEW TECHNOLOGY

The Blue Cross of India tied up with Amazon, whereby their Wishlist option would let you “Add to Cart” food, medical items, utensilsand much more that you would want to send to Blue Cross to aid thousands of abandoned animals.

BUILDING A
COMMUNITY

The Blue Cross of India was envisioned to be the go-to community for pet owners. We brought pet owners and animal lovers together to raise awareness about the plight of animals in India. We also posted about social issues like Plastic Ban and created awareness about pet care along with contests for a better connect.

INTEGRATING ONLINE WITH OFFLINE

For The Great Indian Dog Show, one of our biggest successes was leveraging the power of influencer marketing. We got Trisha to speak about her association with the Blue Cross of India. Her video alone garnered 6,750 views! We also partnered with a few more micro influencers. They helped maximise reach and raised considerable awareness for their events. Don’t forget to check out our blog on 4 tips to integrate social media for live events.

SOLUTIONS
AT A GLANCE


  • Leveraging Google Ads for higher reach and visibility
  • Promoting Blue Cross on social media platforms
  • Utilising Amazon Wishlist for donations
  • Tying up with influencers to maximise awareness

3x

more clicks for the
Google Ads strategy
than the UK

25,000

reach for the
#BarksOverBaes
Campaign

32,000

reach for the
#ProudPetParent
Campaign

6750

views on our
influencer video

PET
TAKEAWAYS


The Blue Cross of India works tirelessly to ensure Chennai’s animal friends are fed, sheltered and healthy. When the organisation reached out to us, we at Social Beat jumped at the opportunity to partner with a brand that gave so much to society.

Let's Click together