BlueCross - Social Media Company in India

PUTTING THE FUR
IN THE GAME

To help out our furry friends and their caretakers at Blue Cross of India, we realised that social media would be the best way to grab as many eyeballs as we could in the shortest time. Here’s how we built our game plan.

Blue Cross’ objective was to receive more:

Donations
Adoptions
Registrations

TARGET THE
RIGHT PEOPLE

We created campaigns around content that would appeal to pet owners. We also focused our efforts on raising awareness about the various events, donation camps and adopthatons happening at Blue Cross. We created posts and stop motion videos appealing to the younger crowd to create a buzz in the city.

LEVERAGING
NEW TECHNOLOGY

The Blue Cross of India tied up with Amazon, whereby their Wishlist option would let you “Add to Cart” food, medical items, utensilsand much more that you would want to send to Blue Cross to aid thousands of abandoned animals.

BUILDING A
COMMUNITY

The Blue Cross of India was envisioned to be the go-to community for pet owners. We brought pet owners and animal lovers together to raise awareness about the plight of animals in India. We also posted about social issues like Plastic Ban and created awareness about pet care along with contests for a better connect.

#BarkOverBaes

ENGAGING AUDIENCES WITH EMOTIONAL CONTENT

We created effective campaigns to build a loyal audience base as well as engage with newer audiences across major platforms like Instagram stories, IGTV by sharing human interest stories.