Social Beat is a leading digital agency with the aim of being the #1 digital agency in India by 2021. With the ambitious goals of growing 10X, we are looking at a Digital Advertising leader to join the team and drive strong growth.

General Knowledge: 

  • Understanding of PPC Campaigns 

  • Understanding of advertising on Google,Facebook, Linkedin and Twitter


Experience: 4-7 years of experience in; 

  • Planning, implementing and reporting the performance of PPC campaigns for multiple clients 

  • Keyword research and analysis

  • Media Planning 

  • Budget optimization

  • Leading a team 


Platforms: 

  • Google Marketing Platform 

  • Specifically - Google Adwords (Display, Mobile App, Video) and Analytics 

  • Bing Editor


Qualities:

  • Constant monitoring of performance of multiple campaigns 

  • Attention to small details 

  • Updated on the latest trends on the above mentioned platforms

  • Supporting and mentoring team members


Responsibilities:

  • Plan, execute and regularly optimise PPC campaigns’ performance (multiple optimisations in a day - if needed) 

  • A/B testing with different ad creatives and landing pages to improve CTR

  • Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.

  • Track and analyze website traffic flow and provide regular internal reports.

  • Create performance reports with recommendations for improvements.

  • Intra-team coordination to understand how the campaigns can yield more quality leads

  • Training Media Team members on various aspects of digital advertising


Certification is Google AdWords and Analytics is preferred.

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