Social Beat is a leading digital agency with the aim of being the #1 digital agency in India by 2021. With the ambitious goals of growing 10X, we are looking at a Digital Advertising leader to join the team and drive strong growth.
Understanding of PPC Campaigns
Understanding of advertising on Google,Facebook, Linkedin and Twitter
Experience: 4-7 years of experience in;
Planning, implementing and reporting the performance of PPC campaigns for multiple clients
Keyword research and analysis
Leading a team
Google Marketing Platform
Specifically - Google Adwords (Display, Mobile App, Video) and Analytics
Constant monitoring of performance of multiple campaigns
Attention to small details
Updated on the latest trends on the above mentioned platforms
Supporting and mentoring team members
Plan, execute and regularly optimise PPC campaigns’ performance (multiple optimisations in a day - if needed)
A/B testing with different ad creatives and landing pages to improve CTR
Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
Track and analyze website traffic flow and provide regular internal reports.
Create performance reports with recommendations for improvements.
Intra-team coordination to understand how the campaigns can yield more quality leads
Training Media Team members on various aspects of digital advertising
Certification is Google AdWords and Analytics is preferred.