Social Beat is a leading digital agency with the aim of being the #1 digital agency in India by 2021. With the ambitious goals of growing 10X, we are looking at a Digital Advertising leader to join the team and drive strong growth.
- Understanding of PPC Campaigns
- Understanding of advertising on Google,Facebook, Linkedin and Twitter
Experience: 5-7 years of experience in
- Planning, implementing and reporting the performance of PPC campaigns for multiple clients
- Keyword research and analysis
- Media Planning
- Budget optimization
- Leading a team
- Google Marketing Platform
- Specifically – Google Adwords (Display, Mobile App, Video) and Analytics
- Bing Editor
- Constant monitoring of performance of multiple campaigns
- Attention to small details
- Updated on the latest trends on the above mentioned platforms
- Supporting and mentoring team members
- Plan, execute and regularly optimise PPC campaigns’ performance (multiple optimisations in a day – if needed)
- A/B testing with different ad creatives and landing pages to improve CTR
- Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
- Track and analyze website traffic flow and provide regular internal reports.
- Create performance reports with recommendations for improvements.
- Intra-team coordination to understand how the campaigns can yield more quality leads
- Training Media Team members on various aspects of digital advertising
Certification is Google AdWords and Analytics is preferred.