As a brand content creator, you will be ideating and creating content in Hindi/Hinglish for digital videos and campaigns that connect with the target audience for various brands. Insight mining and basic research on available material will also be an integral part of your role. Responsibilities

  • Develop concepts and ideas that engage with the target audience in various formats; Videos, social media campaigns, offline-online integrated campaigns
  • Discover insights from relevant target groups that help in developing concepts
  • Scripting of ideas for videos and constructing copies for social media campaigns
  • Work closely with the team to generate workable concepts and ideas
  • Lead brainstorming sessions and the development and execution of those ideas
  • A thorough understanding of the target audience and maintaining the right tone of voice while working on concepts


  • Bachelor’s or Master’s Degree. Background in Media & Communications preferred
  • Experience in executing creative campaigns
  • Experience in Hindi/Hinglish writing

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