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Lead – Video Projects

Mumbai

Job Description:

The ideal candidate is a creative problem solver with a deep interest in digital video making.
As Lead- Video Projects, the candidate will be responsible for a team of Video Project Specialists in managing Video Content Conception, Pitching, Video Client Servicing and Project Management for the allocated portfolio of clients.

Video Content:

  • Conceive and execute large scale video-driven campaigns for key clients alongside the other departments of the video team & the client servicing team.
  • Ability to develop a fundamental understanding of the brand and target group and ideate on appropriate digital films/campaigns
  • In-depth knowledge of ideating for different digital formats and platforms and training team members on the same (and) Ensure implementation of new trends, best practises on the different platforms
  • Training team members in conducting secondary research for creative briefs to better understand topic/brand/target audience
  • Ensure error free deliverables across all stages (pitch-concept-script-design-edit) of a video campaign and train team members on quality checks

Pitching:

  • Lead on new-business and existing client pitches to deliver high quality campaign ideas
  • Put down communication and video ideas and pitch to clients with effective narrations
  • Guide team members to put together video slides and deliver a pitch, and review their work

Client Servicing:

  • Connect with key clients to understand video requirements, narrate ideas, communicate any key issues, and receive feedback
  • To be approached by client as an expert in video marketing
  • Train team members on client interactions, and verbal and written communication

Project Management:

  • Oversee allocated clients’ video projects, monitor and track progress
  • Work closely & effectively with the Scriptwriting, Designing, Editing and Social Media teams to deliver quality video campaigns.
  • Train team members on breaking down creative video briefs
  • Regular reviews of key video clients with team members, anticipate and troubleshoot any challenges
  • Consistently review internal process and modify for productivity and efficient workflow systems
  • Track revenue and upsell to video clients, maintaining target revenue productivity
  • Follow up on payments, sharing invoices, and maintaining a track on total revenue via Video

About The Candidate:

  • Passionate about the ad and film world
  • Great communication with strong interpersonal skills
  • Ability to communicate confidently with key clients and maintain good rapports
  • Ability to analyse and breakdown creative briefs – and manage team to ideate and execute appropriate campaigns
  • Good research skills, curious and interested in learning new topics
  • A team player who can understand and utilize talent across different video departments efficiently
  • Eager to grow and learn new skills
  • A go-getter, self-starter, with a positive attitude
  • Planned, organized, with attention to detail

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and top brands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India’s fastest-growing independent digital marketing solutions company. They manage 3% of digital media investment in India and are Premier Partners with Google, Facebook, Linkedin, Amazon. They work as extended growth teams at startups including Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm & Pinelabs and with top brands including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.

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