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Marketing Research Analyst

Responsibilities:

  • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations to drive digital marketing campaigns
  • Understand business objectives and design surveys to discover prospective customers’ preferences
  • Compile and analyze statistical data using modern and traditional methods to collect it
  • Perform valid and reliable market research SWOT analysis
  • Interpret data, formulate reports and make recommendations
  • Use online market research and catalogue findings to databases
  • Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
  • Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
  • Remain fully informed on market trends, other parties researches and implement best practices

Skills required:

  • Proven Market Research Analysis experience ( 2-3 years)
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Strong analytical and critical thinking
  • Digital marketing experience would be an added advantage

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  • Accepted file types: doc, docx, pdf.
    Accepted File types: pdf, doc, docx
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