Role description for Senior Content Marketing Specialist:
- Execution of content marketing strategies for clients across various industries
- Coordinating closely with clients and extended team members for monthly deliverables
- Analysing the performance of pages created for client websites for month-on-month organic growth with the use of various analytical SEO tools.
- Mentoring junior team members and guiding them through the process of content creation and marketing
- Implementing strategies to help video content organically rank on YouTube.
- 2-3 years of experience in content marketing for organic growth
- Experience in working with Google Analytics and keyword research tools
- Experience in mentoring
- Analytical thinking
- Good communication skills to coordinate with clients and extended team members