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Manager – Paid Digital Media

General:

  • Strong experience in driving performance and branding campaigns, specially on Facebook
  • Business understanding of how users/leads flow through the funnel

 

Experience: 3-5 years of experience in

  • Planning, implementing and reporting the performance of paid social media campaigns to drive business outcomes
  • Media Planning for brand and performance Campaigns
  • Building and Leading a team

 

Platforms:

  • Facebook Ads
  • Optional: Mobile attribution platforms (e.g. Appsflyer, Branch)
  • Optional: Google Analytics and Analytics Automation (e.g. DataStudio)

 

Qualities:

  • Analytical with a strong understanding of digital advertising
  • Updated on the latest trends on the above mentioned platforms
  • Supporting and mentoring team members (team size of 2-3 initially)

 

Responsibilities:

  • Drive strategy for large scale campaigns (typical budgets of INR 5 to 25 crores per annum per client)
  • Build relationships with the clients and drive business outcomes from the media perspective
  • Lead and mentor the team to Plan, execute and optimise campaigns
  • Guiding the media and creative team on A/B testing with different ad creatives and landing pages to improve CTR
  • Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates to the team
  • Training Media Team members on various aspects of paid social media
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