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Salesforce Marketing Cloud Campaign Manager

General Knowledge:

  • Functional expertise of Salesforce Marketing Cloud
  • Good understanding of end to end campaign management process
  • Deep understanding of both Agile (SCRUM) and Waterfall delivery principles and the importance of SDLC (Software Development Process) and coding methodology principles
  • Understand workflow processes and systems within a marketing/sales cycle
  • Solid knowledge of email best practices and compliance

Experience: 5-6 years of experience in;

  • Plan, build and execute cross-channel communications, campaigns and nurture programs in a flexible and timely manner
  • Design and implement numerous personalization journeys for consumers and guests that take place in advertising, on our website, in our mobile app, across our guest portals, and in our parks leveraging Salesforce Marketing Cloud, and related technologies.
  • Ensuring successful rendering across a wide variety of email clients and browsers
  • Setting up basic infrastructure in Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites
  • Experience with advanced concepts in Marketing Cloud such as Managing Deliverability, IP Warmups, Throttling and Reputation Management, etc.
  • Experience of working with Advertisement Studio, Social Studio and Command Centre is nice to have.
  • Experience of working with JIRA / campaign management solutions is nice to have
  • Having experience on other ESPs dynamic data would be an added advantage.
  • Softwares:

    • HTML and CSS
    • Media Queries/AMP Scripts/JS from layered artwork
    • Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites

    Qualities:

    • Keen eye and aptitude for troubleshooting with solutions led approach
    • You have excellent communication skills, both written and verbal is a must.
    • You possess excellent personal time management skills, diligence and collaboration skills.
    • You have excellent communication skills, both written and verbal is a must.
    • You possess excellent personal time management skills, diligence and collaboration skills.
    • Highly self-motivated contributor who works well as an individual and within a team environment.
    • An ability to think strategically with a strong ability to execute plans.
    • Strong initiative. Energetic. Outgoing. Can-do attitude.
    • Must thrive in a fast paced, iterative, deadline driven environment
    • Provide training and documentation for new and existing users
    • Excellent communication skills – written, verbal and presentation

    Responsibilities:

    • Manage set-up and configuration of data-driven campaigns ensuring deliverability
    • Working with stakeholders create and implement test strategies, including A/B multivariant testing that maximise conversions
    • Solid technical skills and expertise with HTML and CSS optimized for email deployment
    • Oversee campaigns from creation to analysis and reporting
    • Design and implement numerous personalization journeys for consumers and guests that take place in advertising, on our website, in our mobile app, across our guest portals, and in our parks leveraging Salesforce Marketing Cloud, and related technologies.
    • Ensuring successful rendering across a wide variety of email clients and browsers
    • Setting up basic infrastructure in Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites
    • Other duties, as may from time to time be required, as commensurate with the role and the needs of the business.

    Salesforce Marketing Cloud Project Manager

    General Knowledge:

    • Functional expertise of Salesforce Marketing Cloud or any other Marketing Automation Platforms
    • Good understanding of end to end campaign management process
    • Deep understanding of both Agile (SCRUM) and Waterfall delivery principles and the importance of SDLC (Software Development Process) and coding methodology principles

    Experience: 8-9 years of experience in;

    • Customer relationship management to effectively manage communications, conflicts, and negotiations, identify operational issues/risks, recommend, and implement strategies to resolve problems, and monitor and measure client satisfaction.
    • Should have experience of design, development of SalesForce Marketing Cloud
    • Experience in project planning, resource planning and scheduling
    • Functional expertise of Salesforce Marketing Cloud or any other Marketing Automation Platforms
    • Experience of handling multi country, multi-lingual roll-out in the CRM space. Digital marketing roll-out experience is preferred
      • 6-8 years of Development/Deployment/project management experience.
      • 2-4 years of handling any SAAS based implementation projects

    Softwares:

    • Jira
    • Confluence
    • Trello
    • MS Office – Word, Power-point and Excel

    Certifications in SalesForce marketing cloud is an added advantage

    Qualities:

    • Good communication skill and drive customer communication
    • Direct accountability for the overall success of the client projects within their portfolio.

    Responsibilities:

    • Own the project roll-out / deployment / implementation and integration
    • Manage and allocate tasks using requirement management tools such as JIRA. Manage documentation on Confluence.
    • Need to manage team size of 6-8 members
    • Need to own project coordination within the SalesForce Marketing Cloud team as well with peripheral applications which have dependencies on SFMC implementation
    • Should be able to identify all the integration interfaces within the project
    • Should have working knowledge in SFMC inbound and outbound integration
    • Should be able to identify and communicate with the key resources of different interfacing technologies and establish Roles & Responsibilities clearly for deployment
    • Should be able to identify from regular status check of the project, and escalate any identified impediments for roll out to relevant stakeholders
    • Should be able to prepare and maintain deployment tracker
    • Need to know how to use Release Management tools
    • Clear functional understanding in Digital Marketing domain for various channels
    • Manage external stakeholders and communication with Salesforce AE’s and Client stakeholders
    • Manage and coordinate cross-functional resources to deliver against the Statement of Work (SOW)
    • Play a key role in managing the client relationship. Work closely with the client daily to ensure project progress and maintain constant open communication.
    • Review and analyze project scope and manage client expectations.
    • Prepare project schedule and client-facing/internal status reports, as required by the client and as defined by Ops Team.
    • Identify risks/issues and escalate to the necessary and appropriate team members and stakeholders.
    • Track and review individual and project team utilization and revise forecasted hours throughout the duration of the project.
    • Track and review project budget vs. actual project costs, including revenue responsibility across all projects.
    • Travel as required to build/maintain client satisfaction
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