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Sr. Specialist – Digital Media/Paid Ads

General Knowledge:

  • Understanding of PPC Campaigns
  • Understanding of advertising on Google,Facebook, Linkedin and Twitter

Experience: 2-4 years of experience in

  • Planning, implementing and reporting the performance of PPC campaigns for multiple clients
  • Keyword research and analysis
  • Media Planning
  • Budget optimization


  • Google Marketing Platform
  • Specifically – Google Adwords (Display, Mobile App, Video) and Analytics
  • Bing Editor


  • Constant monitoring of performance of multiple campaigns
  • Attention to small details
  • Updated on the latest trends on the above mentioned platforms


  • Set up and run large scale PPC campaigns
  • Optimise performance to increase reach, generate leads and transactions and reduce cost. (multiple optimisations in a day – if needed) 
  • Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
  • Track and analyze website traffic flow and provide regular internal reports.
  • Create performance reports with recommendations for improvements.
  • Intra-team coordination to understand how the campaigns can yield more quality leads

Certification is Google AdWords and Analytics is preferred.

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