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India is all set to become the diabetes capital of the world, and Dr.Mohan’s Diabetes Speciality Centre knew that they had the power to change this by reaching out to the right audience. We at Social Beat were quick to realise that digital could be used to not only exhibit the vision and mission of the brand, but also help position Dr. Mohan’s as the leading diabetes care expert in India!

India is all set to become the diabetes capital of the world, and Dr.Mohan’s Diabetes Speciality Centre knew that they had the power to change this by reaching out to the right audience. We at Social Beat were quick to realise that digital could be used to not only exhibit the vision and mission of the brand, but also help position Dr. Mohan’s as the leading diabetes care expert in India!

CHALLENGE

A huge challenge that we anticipated, was reaching out to our target audience of 40+ year-olds from Tier 2 & Tier 3 cities - who were delayed users of digital technology. While our doctors were experts at Diabetes care, we had to step up and show our digital marketing expertise.

CHALLENGE

A huge challenge that we anticipated, was reaching out to our target audience of 40+ year-olds from Tier 2 & Tier 3 cities - who were delayed users of digital technology. While our doctors were experts at Diabetes care, we had to step up and show our digital marketing expertise.

A SWEET STRATEGY TO DEFEAT DIABETES

Keeping their goals of awareness in mind, we created a complete 360-degree digital approach and started with a simple AMP microsite where we asked people of all age groups to come online and take the pledge to lead a healthy life and Defeat Diabetes! We slowly diverted to content creation across Google, YouTube and Social Media. With this campaign we were not only able to target new customers but also reach out to previously untapped audiences.

A SWEET STRATEGY TO DEFEAT DIABETES

Keeping their goals of awareness in mind, we created a complete 360-degree digital approach and started with a simple AMP microsite where we asked people of all age groups to come online and take the pledge to lead a healthy life and Defeat Diabetes! We slowly diverted to content creation across Google, YouTube and Social Media. With this campaign we were not only able to target new customers but also reach out to previously untapped audiences.

A PIONEER IN ITS OWN WAY

The Let’s Defeat Diabetes microsite was backed by an exclusive YouTube Channel with exclusive video material and and social media posts aimed at generating a good number of online pledges. A series of Educational videos and social media posts were also made for Dr.Mohan’s to help the audience understand everything they needed to know about diabetes mellitus - its prevention and effective management.

A PIONEER IN ITS OWN WAY

The Let’s Defeat Diabetes microsite was backed by an exclusive YouTube Channel with exclusive video material and and social media posts aimed at generating a good number of online pledges. A series of Educational videos and social media posts were also made for Dr.Mohan’s to help the audience understand everything they needed to know about diabetes mellitus - its prevention and effective management.

NOT JUST A
BLUE CIRCLE

Most things have a name or an identity. But not everything has an emotion that is expressive of the brighter things in life! The Blue Circle, which is the universally accepted symbol of diabetes was given an emotion in the form of BluEmojis. We leveraged this symbol across Social Media to become a friend, philosopher and guide in every situation.

NOT JUST A BLUE CIRCLE

Most things have a name or an identity. But not everything has an emotion that is expressive of the brighter things in life! The Blue Circle, which is the universally accepted symbol of diabetes was given an emotion in the form of BluEmojis. We leveraged this symbol across Social Media to become a friend, philosopher and guide in every situation.



BUSINESS IMPACT

1.5M

people reached

23,500

pledges

50,000+

views

1000+

shares

Not only was the campaign a huge success, but it was also a great source of strength and support to people who have diabetes and their loved ones. By reinforcing the right attitude in the reader, we put a great fight to defeat diabetes!

Not only was the campaign a huge success, but it was also a great source of strength and support to people who have diabetes and their loved ones. By reinforcing the right attitude in the reader, we put a great fight to defeat diabetes!

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