FB Twitter LinkedIn Google+

OUR
STRATEGY

Targeting the right
audience of end users
and distributors

Generating content
that resonated with the
audience

Utilizing brand
associations to the
optimum level

     Targeting the
     right audience of
     end users and
     distributors

    • The digital audience for the brand had to be as
      close to the offline audience of customers and
      distributors.
    • Campaigns and Targetings were designed and
      executed keeping the same in mind.
    • Posts ranged from static creatives, to GIFs, to
      videos with a few talking about the products
      and a few about the 60+ year old brand.

Targeting the right audience of end users and distributors

  • The digital audience for the brand had to be as close to the offline audience of customers and distributors.
  • Campaigns and Targetings were designed and executed keeping the same in mind.
  • Posts ranged from static creatives, to GIFs, to videos with a few talking about the products and a few about the 60+ year old brand.
  • Generating
    content that
    resonates with the audience

    Generating content that resonates with the audience

    Official sponsors for the

    from the Pro Kabaddi League.

    To promote the Jaipur Pink Panthers and garner engagement
    during the season, we introduced the campaign “Life Ki Kabaddi”

    Thought behind the campaign:

    The campaign idea had a touch of humour and real stories that relate to the core premise of being SAFE in life, which like Kabbadi has ups and downs.

    To promote the Jaipur Pink Panthers and garner engagement during the season, we introduced the campaign “Life Ki Kabaddi”

    Thought behind the campaign:

    The campaign idea had a touch of humour and real stories that relate to the core premise of being SAFE in life, which like Kabbadi has ups and downs.

    Duration:

    3 months

    Types of posts:

    Static, GIFs, Videos

    Campaign
    Results:

    Reach- 52,98,000

    (313% Increase)

    Fan Acquisition
    97,956

    New Page Likes Acquired

    613804

    10s Video views

    Duration:

    3 months

    Types of posts:

    Static, GIFs, Videos

    Campaign Results:

    Reach- 52,98,000

    (313% Increase)

    Fan Acquisition
    97,956

    New Page Likes Acquired

    613804

    10s Video views

    Transaction received overall - October to March

    211555

    Fans Acquired

    2875165

    Total Unique 10s
    Video Views

    5308836

    Total Unique 3s
    Video Views

    935534

    Total Unique 30s
    Video Views

    Conclusion

    Building the right audience has been the key. Identifying these audiences across the country, targeting
    them with the right content has helped the brand, and the reflection of the same has also been noticed
    on the content being posted on the page in terms of increased reach and engagement. This audience
    will further be utilized for more targeted business objectives down the line.

    Conclusion

    Building the right audience has been the key. Identifying these audiences across the country, targeting them with the right content has helped the brand, and the reflection of the same has also been noticed on the content being posted on the page in terms of increased reach and engagement. This audience will further be utilized for more targeted business objectives down the line.

    Let's Click together