We at Social Beat leveraged the wide array of creative assets that were available for the campaign and used them in a way that would best fit digital platforms.
We used YouTube in-stream ads that were targeted to 5-10 km radius to the Malabar Gold store in various cities that helped in generating store visits. The audience who watched the TVC was then retargeted using regional specific ads through display ads which also garnered store visits.
Once the awareness was created we used lead generation and store visits ads through Facebook. We leveraged Facebook’s ability to showcase multiple creative formats and showed region-specific creatives via a combination of slideshow, carousels and static ads.
Instagram’s ability to showcase content in a magazine layout was also leveraged to create region-specific look books for the bevvy of brides in India
Staying in constant touch with our audience through various platforms led to the generation of greater number of leads and improved store visits in a cost-effective manner.
This turned out to be one of the most cost-effective digital
campaigns done by the brand
Cost per visit