WHY DO YOU NEED A STRONG AND CONSISTENT BRAND IDENTITY?
A company is just a name, but a brand is a personality. We distill your company’s identity, strengths and promises into one cohesive and memorable brand that resonates with consumers and carves a niche for itself in the digital space
- 91% of consumers judge a brand’s authenticity before making a purchase
- 90% of consumers want a seamless brand experience across platforms
- Brands that are consistent enjoy 23% more revenue on an average
- Consumers take only 10 seconds to form a judgement of a logo
CONNECT WITH US
CREATIVE SOLUTIONS. REMARKABLE RESULTS
Brand & Creative Strategy
We map your business goals with consumer needs to buiWhat should your brand stand for? Matching insight to empathy, we unlock deeper ideas and possibilities that reflect your company’s values and communicate them at a glance. The results clarify the path to growth and inspire fresh expression.
Audience Research
& Cultural Insights
Your brand’s personality and your target audience
share an intrinsic connection. We closely examine your audience, what makes them tick,
their unique value systems, desires and lifestyles to ensure that we develop a brand
image that could carve deeper brand resonance. We delve into your brand story, values,
vision and mission to uncover the strategic opportunities for authentic brand relevance.
Competitor
analysis
No brand operates in a vacuum. We closely analyse
category & comparative brand practices to unearth fruitful whitespaces/ differentiations
that your brand can authentically own among competitors.
Brand Purpose &
Positioning
Every aspect of your brand identity directly flows from
your brand positioning. We carefully analyse your brand’s identity and USPs to build a
brand position and carve a niche in the minds of your audience.
Brand Identity
Your brand’s visual characteristics are the most powerful way to communicate your personality to audiences. We ensure that the first impression consumers get of your brand is a lasting and positive one.
Logo & Visual
Systems
Condensing your entire brand into just one design
element can be challenging. But not for our creative design maestros! With your brand’s
Purpose at the centre of our creative process, we design a unique identity system. This
includes the logos, typography, colour palette, photography and brand guidelines.
Through these graphic elements, we build creative, recognisable and ownable identities.
Marketing
collateral
From brochures to stationary and company presentations,
we adapt your brand’s visual identity to suit all your marketing and in-house
requirements.
Brand Expression
Every interaction is a chance to win hearts and minds. By shaping impactful moments, our approach makes storytelling more humane, meaningful, and above all, engaging.
Print &
offline
We adapt your digital identity to your offline
presence for a seamless customer experience across all mediums
Website
Your website is your brand’s address on the internet.
Taking your requirements and user experience into account, we apply the strategic
foundation and visual identity to design a fully-optimized, mobile-first website that
communicates your brand ethos
Management of
digital assets
Your online and offline assets need to synchronise with
each other perfectly. From useful templates and guidelines to ready-to-go creatives, we
can create a plan to keep your content engaging, relevant and consistent across social
media, blogs, video channels, digital advertising, and more.
DIGITAL BYTES
