CLIENT BRIEF
Swiggy Starhunt is a campaign made exclusively for Swiggy Delivery Partners - the heroes delivering our cravings even during peak traffic and erratic weathers. The aim of the campaign was to keep the DPs engaged and a fun break from the rigmarole of a demanding job. The campaign focused on making their delivery job more entertaining when given a chance to bring out their lesser-known, fun side.
CLIENT BRIEF
Swiggy Starhunt is a campaign made exclusively for Swiggy Delivery Partners - the heroes delivering our cravings even during peak traffic and erratic weathers. The aim of the campaign was to keep the DPs engaged and a fun break from the rigmarole of a demanding job. The campaign focused on making their delivery job more entertaining when given a chance to bring out their lesser-known, fun side.
OBJECTIVE OF THE CAMPAIGN
OBJECTIVE
OF THE
CAMPAIGN
CREATIVE
IDEA
Video-sharing app TikTok has gained tremendous momentum over the last two years, with maximum growth coming from India. An app that entices the younger generation to show off their acting, singing, and dancing skills, a huge section of its users hail from tier 2 and 3 cities in the country. Bearing this information in mind, and the fact that most of these users get fewer opportunities to showcase their artistic talent on a national level, this campaign persuades them to put their best foot forward while doing what they do best - delivering goodness to hungry customers.
CREATIVE
IDEA
Video-sharing app TikTok has gained tremendous momentum over the last two years, with maximum growth coming from India. An app that entices the younger generation to show off their acting, singing, and dancing skills, a huge section of its users hail from tier 2 and 3 cities in the country. Bearing this information in mind, and the fact that most of these users get fewer opportunities to showcase their artistic talent on a national level, this campaign persuades them to put their best foot forward while doing what they do best - delivering goodness to hungry customers.
TEASER VIDEOS
With a constant social media campaign running, Social Beat also shared 4 different teasers about the talent hunt. The teasers had a tinge of drama suffused with popular puns of today to make them more relatable and reach out to the target audience from tier 2 and tier 3 cities.
VERNACULAR
COMMUNICATIONS
We worked on a robust social media strategy including static posts, gifs and videos in 11 languages to reach a pan-Indian audience, which helped in getting entries from delivery partners across India
COLLABORATING
WITH TIKTOK
INFLUENCERS
In order to create a hype on the platform and push for registrations we collaborated with 7 TikTok influencers.
The influencer campaign garnered an organic reach of 57 Lakhs
RESULTS
350+
Delivery Partners
participated
1500+
videos were uploaded
on TikTok
44M+
Views on TikTok for
#SwiggyStarHunt
