Targeting the
     right audience of
     end users and
     distributors

• The digital audience for the brand had to be as
  close to the offline audience of customers and
  distributors.

• Campaigns and Targetings were designed and
  executed keeping the same in mind.

• Posts ranged from static creatives, to GIFs, to
  videos with a few talking about the products
  and a few about the 60+ year old brand.