With the global population increasing rapidly, the need to have sustainable environments increases too. The citiesand communities we live in must be dynamic, modern, inclusive, resilient and sustainable. In India, several cities have taken up the smart city initiative and have begun rethinking and reforming the infrastructure.This aim towards building sustainable environments is now a global movement. In September 2015, the United Nations General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). Building on the principle of “leaving no one behind,''the new Agenda emphasizes a holistic approach to achieving sustainable development for all.The newly implemented 2030 Agenda for Sustainable Development holds a deep promise for persons with disabilities everywhere.
the problem statement
The 17 Sustainable Development Goals (SDGs), with their 169 targets, form the core of the 2030 Agenda. They balance the economic, social and ecological dimensions of sustainable development, and place the fight against poverty and sustainable development on the same agenda for the first time
The 17 sustainable development goals (SDGs) to transform our world:
GOAL 1: No Poverty
GOAL 2: Zero Hunger
GOAL 3: Good Health and Well-being
GOAL 4: Quality Education
GOAL 5: Gender Equality
GOAL 6: Clean Water and Sanitation
GOAL 7: Affordable and Clean Energy
GOAL 8: Decent Work and Economic Growth
GOAL 9: Industry, Innovation, and Infrastructure
GOAL 10: Reduced Inequality
GOAL 11: Sustainable Cities and Communities
GOAL 12: Responsible Consumption and Production
GOAL 13: Climate Action
GOAL 14: Life Below Water
GOAL 15: Life on Land
GOAL 16: Peace and Justice Strong Institutions
GOAL 17: Partnerships to Achieve the Goal
Each of these goals must be met for a peaceful and healthy world to live in for generations to come. You can do your part towards this. Pick any one of the above-mentioned goals and come up with a design solution for the same.
The Task : Each of these goals must be met for a peaceful and healthy world to live in for generations to come. You can do your part towards this. Pick any one of the above-mentioned goals and come up with a design solution for the same.
5 min presentation that includes a brief on your solution, the digital campaign, and creative strategy
Artworks - Minimum of 3 digital renditions for the digital campaign + 1 innovative format concept
The digital artwork can include photos, illustrations, digital sketches, short videos, digital posters, gifs, motion graphic animations, etc
The innovative concept is an idea of how innovatively you can use the digital medium for your campaign
Your end solution cannot be a Prototype of a product or service.
Your end solution cannot be an awareness or to-do poster.
Do not base your campaign on insufficient research.
Concept (Idea+insight+creative strategy) - 15 Presentation - 5 Technical Skills (Design/artwork) - 15 Innovation - 10 Inclusivity & Human centered design approach - 5 Feasibility & do-ability of the solution - 5
The judges for this event were Miriam Macwana, Deputy General Manager of Marketing, Assetz Property Group and Ankita Sarangi, Growth Marketing Manager, Ola Money.
Solutions were presented as digital campaigns, games, video ads and more. Most participants were mostly designers and students of design.
Anshul Patria,a graphic designer got the first place for his digital campaign #ISupportSolar. His presentation included Instagram stickers and posts across platforms where people showcased themselves using solar power.
The second and third places went to Meenakshi Jain and Shahina Mazumdra for their ideas on Reduction of phone addiction for Good health and wellbeing and Improvement of life below water.
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