Background

In most states, the biggest reason for road-related fatalities accidents is road-speeding with 70% of all accidents and 67% of traffic deaths in 2017 attributed to drivers breaching speed limits. While the commuters will have to travel with heavy pockets, in case they flout the traffic laws, they are not the only causes for accidents. Within India, some roads are more dangerous than others. Among India’s larger states (with populations greater than 10 MN), the most fatal roads in India are in Tamil Nadu (death rate of 23.2) and Haryana (18.4) while the safest roads are in Bihar (5.3) and West Bengal (6.1).

the problem statement

How might we influence commuter/ driver/ rider behaviour during peak/rush hours to reduce traffic violations and ensure safer road behaviour.

Government Laws pertaining to Rash Driving

The penalties under the new MV Act can range from Rs 1,000 to Rs 10,000 based on offences. Over-speeding attracts a fine of Rs 1000 - Rs 2000 for a light motor vehicle, Rs 2,000 - Rs 4,000 for a medium passenger or goods vehicles and impounding of driving license for second/subsequent offense.

The penalties under the new MV Act can range from Rs 1,000 to Rs 10,000 based on offences.
Over-speeding attracts a fine of Rs 1000 - Rs 2000 for a light motor vehicle, Rs 2,000 - Rs 4,000 for a medium passenger or goods vehicles and impounding of driving license for second/subsequent offense.
The fine for not wearing a helmet has increased from Rs 100 to Rs 1,000, which is a 10x rise. Commuters can also risk facing a three-month disqualification of licence.
For drunken driving, the fine is Rs 10,000 - people will need heavy pockets.
The fine for driving without a valid license is Rs 5,000.

Insights

Most rules end up being broken during peak hours. While all commuters rush to reach their destination, they end up flouting the existing traffic rules. This in turn can lead to more accidents.

Insight
Most rules end up being broken during peak hours. While all commuters rush to reach their destination, they end up flouting the existing traffic rules. This in turn can lead to more accidents.
Pedestrians fear walking on the roads due to bad road decorum exhibited by the commuters. Walking on pavements also has become impossible as two wheelers are often ridden on pavements too.

Facts that help make the difference

Four people die every hour in India because they do not wear a helmet. With the fear of accidents looming over, children these days refrain from playing outdoors and in turn are glued to their gadgets. Senior citizens hardly take the road, even for exercise. to avoid meeting with accidents.

Judges

The judges for this event were Dr. Prateep V. Philip IPS - Director General of Police, Krishna Mohan Ramachandran - Chief Resilience Officer, Chennai City at 100 Resilient Cities - Pioneered by the Rockefeller Foundation and David Appasamy - Head, Brand and Strategy, Social Beat. They judged the presentations based on the rationale behind it, it's scope to be implemented and innovation.

Solutions

The solutions that were presented ranged from apps to smart cards to AI overlays on existing CCTV footage to penalise flouting and reward good road behaviour. Most teams also emphasised the importance of positive reinforcement to influence behavioural change.

Winners

The team, 'Karma Konnect', who were the winners of the event, consisting of Udhay Raj, Jahnvee and Pradeep, came up with a Karma card - a smart card that can be linked to the license and a plan to digitize the registration plates. This way the government could keep track of the drivers or riders' behaviour on-road - good and bad.

The team that placed second emphasised the importance of positive reinforcement and created a card game, 'Pause' to solve the problem at hand. They believed that gamification would be a good way to change human behaviour.

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