Customers today are present across a number of platforms. They are searching for products and consuming content in completely different ways. With increased competition, brands need to manage acquisition cost by understanding their audience in order to be visible to them.
For most e-commerce brands, conversion rates are only around 1-2%. Without effective customer nurturing and dynamic retargeting, brands might not be able to convert their website traffic into actual paying customers.
Building brand loyalty
With so many brands competing for your customers’ attention, develop customer loyalty has become increasingly challenging for e-commerce brands. Without consistently engaging with customers, brands can risk losing them to competitors.
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