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Creative Strategist

Bangalore, Chennai, Gurgaon, Mumbai

Job responsibilities:

  • Be responsible for identifying key consumer insights & analysing research to come up with overall communication & design routes for clients
  • Collaborate with various teams to see through the planning & execution of ideas & campaigns
  • Bring creativity & design thinking abilities to come up with inspirations, thought leadership and intelligent marketing campaigns
  • Utilize any and all research and data for future to come up with creative solutions & innovations for clients
  • Be responsible for preparing pitch & concept presentations
  • Be responsible for ideating, planning, and executing collaterals
  • Work along the design team to ideate, plan and set visual mood boards
  • Be a key point of contact for the internal research team to utilise the data & plan the overall communication for clients
  • Collaborate with team to test out solutions and constantly track & analyse their performance
  • Identify key insights from existing clients and derive actionable digital solutions
  • Develop creative reports with actionable insights

Qualifications & Requirements:

  • Bachelor’s degree in design/creative/communication/ vis com required, preferred a masters degree in Visual communications/ media
  • Working knowledge of Photoshop, Illustrator, visual moodboarding, Powerpoint/Keynote
  • A professional portfolio demonstrating both visual and conceptualising experience

Work Experience:
Minimum 2 years in a creative thinking/ brand planning role; experience working in a creative agency & track record of working on inspiring ideas preferred

You should apply if

  • Good understanding of brand tone, personality & understanding briefs
  • Ability to pitch & write concept presentations
  • Knowledge of digital marketing & ability to suggest same for specific briefs
  • Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas
  • Have a good design sense & good visualisations skills
  • Clearly demonstrate customer-centric design thinking and approach
  • Self-motivated, a good communicator, collaborative working style, and able to balance quality deliverables with tight deadlines
  • Communicate your ideas, sketches, flows, wireframes, prototypes, and overall design decisions to a variety of key non-design stakeholders
  • Ability to translate story to visuals and quickly craft differentiated custom solutions on a variety of projects
  • Ability to multi-task, prioritize and manage time effectively
  • Experience designing for brands

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for hyperscaling startups and top brands in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India’s fastest-growing independent digital marketing solutions company. They manage 3% of digital media investment in India and are Premier Partners with Google, Facebook, Linkedin, Amazon. They work as extended growth teams at startups including Khatabook, mFine, Rupeek, boAt, ZestMoney, Matrimony, Chumbak, Paytm & Pinelabs and with top brands including ITC, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.

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