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YOUR BRAND SHOULD GO VERNACULAR

Thanks to affordable data plans and smartphones, India’s next wave of Internet users are from the tier II and III cities. This phenomenon has led to an increase in the number of Internet users who are comfortable with non-English speaking languages. So, how do brands keep up? That’s where multilingual marketing comes in and is soon becoming one of the most effective ways to engage with the next billion Internet users of India.

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Huge target audience

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Voice Search

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Emotional Connect

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Competitor Advantage

Challenges faced by various sectors

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As a brand, merely translating your existing messaging into a number of different languages will not cut it. Speaking to these growing audiences involves a deep understanding of their interests, lifestyle and culture.

With a majority of Internet users consuming regional content, brands are facing the constant challenge of engaging with users who are not comfortable with English.

Brands are consistently striving to attract potential consumers and connect with them emotionally in order to create a long-lasting bond of trust and assurance.

Not everyone who engages with your content will necessarily convert to your brand unless you convince them in a language they are fluent in. Brands are in the lookout for innovative techniques to create a connection with their audience.

Building a brand image in the city your brand was launched in is just the tip of the iceberg. The real challenge lies in creating a national brand that targets consumers from all parts of the nation.

The growth of regional content online has pushed brands to consider translating their posts in regional languages to reach a wider Indian audience. However, the challenge lies in bringing users all the way down to the marketing funnel until they ultimately convert to the brand.

Our Solutions

Strategising in the regional content

We work with brands to identify their biggest target market, understand the consumers within it and identify the languages to speak to them in. With a large network of native content strategists and creators, we craft a digital strategy, specially customised for your brand in the language(s) your target audience understands.

End-to-end multilingual marketing

In order to engage with the next billion users, the entire digital strategy needs to be in the same language. From the website to the advertisements they see, our native content strategists work with your brand to design and end-to-end digital marketing plan in a language your audience is comfortable in.

RESULTS FROM OUR WORK

We have worked with a few of the leading names of the nation and helped them achieve profound growth in both reach and revenue. Don’t believe us? Let the following statistics give you a better idea:

2.3 million views &
80,524 shares

generated by a vernacular video for Cholamandalam Finance

90% growth
in leads

through Multilingual Marketing for Casa Grand

WE TAKE YOUR BUSINESS TO

THE NEXT BILLION USERS

target Understand
Who you are and what your audience wants.

target Ideate
Come up with original and customised campaign
ideas in the local language.

target Create
Give your digital marketing efforts the local flavour
that ranks organically and is shareworthy.

target Amplify
Reach your market through targeted advertising

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